This article is within the scope of WikiProject Business, a collaborative effort to improve the coverage of business articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BusinessWikipedia:WikiProject BusinessTemplate:WikiProject BusinessWikiProject Business articles
This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
In the English language there are a some ways of expressing something with slight or more serious difference in its meaning, depending on the speaker/writer and the context, nomenclature, society etc
Example
The house of the man
The man house
The man's house
The house of the man's
Man's house
Man house
So, what is the difference between:
Customer Equity and Customer's equity ?
Customer's Equity, having the Possessive Genitive case, means rather a possession/acquisition of equity by the customer/buyer, than a possession of the customer/buyer goodwill etc by the seller.