Talk:Gallup (company)

Merger proposal

The stub article about Gallup Europe should be merged because information about a subsidiary fits better in one artice about the parent organization —Preceding unsigned comment added by CZmarlin (talk • contribs) 03:07, 26 October 2007 (UTC) Sorry, I forgot to sign it last night! — CZmarlin 15:10, 26 October 2007 (UTC)

Agree. -Pgan002 (talk) 00:49, 9 April 2009 (UTC)

I've found Gallup Europe being merged. What about merger proposal from Gallup poll? I'd agree with that one too..  2aprilboy ^talk 12:46, 14 March 2010 (UTC)

Funding?

Where are Gallup polls funded from? This is an important issue that may bias the polls or at least public perception of the polls. I can't find anything about it on Gallup's website. -Pgan002 (talk) 00:51, 9 April 2009 (UTC)

Management, Board of Directors, top managers - Information, please?

Not much history of the last 15 years of the organization, nor its governance, Board of Directors, top managers, are easy to find. I have never been thwarted before in finding who runs an organization. Very odd. —Preceding unsigned comment added by Mydogtrouble (talk • contribs) 18:37, 5 September 2010 (UTC)

Article omits valid critcism

Article is mainly corporate propaganda; no discussion of valid criticism of Gallup methodology by Alan Abramowitz (Alben W. Barkley Professor of Political Science at Emory University)Swantamer (talk) 19:11, 31 May 2011 (UTC)swantamer.

No he actually said, "The Gallup Poll should be commended for making their internals available to interested observers for secondary analysis -- few other polling organizations are so generous with their data. And to be fair to Gallup, they have cautioned that these results are not a prediction of what will happen on Election Day, only a snapshot of current voter attitudes." Rjensen (talk) 00:35, 1 June 2011 (UTC)

Further Reading, by Jim Clifton

The Coming Jobs War ISBN-13: 978-1595620552 Publisher: Gallup Press (October 4, 2011) 97.87.29.188 (talk) 22:49, 7 November 2011 (UTC)

Move?

The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.

The result of the move request was: Move The Gallup Organization to Gallup (company). There is clear consensus that "Organization" needs to be dropped, but no consensus this is the primary topic for "Gallup". This parenthetical was the best supported of the suggested options. Cúchullain ^t/c 16:27, 20 November 2012 (UTC)

---

---

• The Gallup Organization → Gallup
• Gallup → Gallup (disambiguation)

– Our company goes by "Gallup" rather than "The Gallup Organization." "Gallup is more recognizable. It would be great if we could redirect "The Gallup Organization" page to the "Gallup" page. --Relisted Cúchullain ^t/c 18:54, 23 October 2012 (UTC)206.205.24.242 (talk) 20:31, 9 October 2012 (UTC)

• Gallup has many meanings and is a long disambig page. Anthony Appleyard (talk) 22:32, 9 October 2012 (UTC)
• Oppose multiple uses, indeed we need to split off Gallup Poll into a separate article as well. -- 70.50.149.56 (talk) 23:35, 9 October 2012 (UTC)

If moved it should be at Gallup (organization) since there is no evidence that this is the primary meaning of the term Gallup.--199.91.207.3 (talk) 17:29, 10 October 2012 (UTC)

• Support, per WP:PRIMARYTOPIC and the Google rankings for Gallup -wikipedia. It looks like the company dropped the word "organization" a few years back. Here is the relevant page on their Website. Kauffner (talk) 10:35, 11 October 2012 (UTC)
• Question If you want to move this page to Gallup, this means that we already have to move the current page Gallup to Gallup (disambiguation). This should only be done if the subject of this article were the WP:PRIMARYTOPIC. PRIMARY is usually indicated if it is "more likely than all the other topics combined to be the topic sought when a reader searches for that term". Can you show that this is the case here? --RJFF (talk) 07:48, 16 October 2012 (UTC)
• Support per Kauffner. Indeed the current Gallup should be moved to Gallup (disambiguation); I'll add this to the request. --BDD (talk) 19:18, 16 October 2012 (UTC)
• Comment. The guideline does not say that a the primary topic must be more likely to be sought than all the other topics combined. If A implies B, it does not follow that B implies A. If you google Gallup -wikipedia, everything on the first two pages of results refers to the organization, Gallup, New Mexico, or to Gallup Park in Ann Arbor. The organization got 39,146 page views in the last 90 days, while the town got 19,109. We don't have an article, or even a section of an article, for Gallup Park. Kauffner (talk) 19:26, 16 October 2012 (UTC)
• Unsure. I suspect the primary topic is Gallup Poll, as suggested by an IP above. Andrewa (talk) 06:15, 31 October 2012 (UTC)

• Move to "Gallup, Inc." or "Gallup (company)" per Wikipedia:Naming conventions (companies): "When disambiguation is needed, the legal status, an appended "(company)", or other suffix can be used to disambiguate ... If the legal status is used to disambiguate, it should be included in the article title using the company's own preference." DrKiernan (talk) 15:47, 18 November 2012 (UTC)
• Move to "Gallup (company)" this may be the simplest solution. Rjensen (talk) 16:51, 18 November 2012 (UTC)
• Support move to Gallup (company) per DrKiernan's argument based on WP:NCCORP. --213.196.194.37 (talk) 18:58, 18 November 2012 (UTC)

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.

External links modified

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Request: Infobox + Gallup Press updates

Hello, I'm here to offer some suggested updates to the article, beginning with the infobox and Gallup Press. Below I posted drafts for the infobox and Gallup Press in addition to markup. But first, a disclosure: I have a conflict of interest because I'm here on behalf of Gallup as part of my work at Beutler Ink.

Infobox
The infobox is missing some key content, such as Gallup's former names, its industry, and where it was founded, among other things. My draft updates the following:

• The company has been previously called the American Institute of Public Opinion and Gallup Organization, so I included them in the Formerly called parameter
• Gallup belongs in the management consulting industry
• Gallup was founded in Princeton, New Jersey, United States, so I updated Founded to include the location
• Gallup's headquarters are at The Gallup Building, 901 F Street, NW, Washington, D.C., United States. I updated Headquarters to reflect this
• Gallup has 30–40 offices globally (2017), so I updated Locations
• Jim Clifton's job title should be stylized as "Chairman and CEO", not "Chairman & CEO"
• Gallup's services include management consulting, analytics, research, opinion polling, and publishing, so I updated Services
• Citations are added throughout

@Danilo Two: Infobox edits have been approved. AmericanAir88 (talk) 17:24, 20 June 2018 (UTC)

Proposed draft for infobox

Gallup

Logo
Formerly	American Institute of Public Opinion Gallup Organization
Company type	Private
Industry	Management consulting
Founded	1935 (1935) in Princeton, New Jersey, United States
Founder	George Gallup
Headquarters	The Gallup Building, 901 F Street, NW, Washington, D.C. , United States
Number of locations	30–40 offices globally (2017)
Key people	Jim Clifton (Chairman and CEO)
Services	Management consulting Analytics Research Opinion polling Publishing
Owner	Employee-owned
Website	gallup.com

Markup for proposed infobox

{{Infobox company
| name = Gallup
| logo = Logo Gallup.svg
| logo_size =
| logo_alt =
| logo_caption = Logo
| logo_padding =
| image =
| image_size =
| image_alt =
| image_caption =
| trading_name =
| native_name =
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}}. -->
| romanized_name =
| former_name = {{ubl|American Institute of Public Opinion<ref name="Pace">{{cite news|last1=Pace|first1=Eric|title=George H. Gallup Is Dead at 82; Pioneer in Public Opinion Polling|url=https://www.nytimes.com/1984/07/28/obituaries/george-h-gallup-is-dead-at-82-pioneer-in-public-opinion-polling.html|accessdate=April 24, 2018|work=[[The New York Times]]|date=July 28, 1984}}</ref><ref name="Provenzo">{{cite book|last1=Provenzo Jr.|first1=Eugene F.|title=Encyclopedia of the Social and Cultural Foundations of Education|date=October 29, 2008|publisher=SAGE Publications|page=359|url=https://books.google.com/books?id=Bv9yAwAAQBAJ&pg=PT397&lpg=PT397&dq#v=onepage&q&f=false|accessdate=April 24, 2018}}</ref>|Gallup Organization<ref name=Pace/><ref name="Provenzo"/>}}
| type = [[Private company|Private]]<ref name="Spiro03">{{cite news|last1=Spiro|first1=Leah Nathans|title=Media; Gallup, the Pollster, Wants to Be Known for Its Consulting|url=https://www.nytimes.com/2003/07/21/business/media-gallup-the-pollster-wants-to-be-known-for-its-consulting.html|accessdate=April 24, 2018|work=The New York Times|date=July 21, 2003}}</ref>
| traded_as =
| ISIN =
| ISIN2 =
| industry = [[Management consulting]]<ref name="Spiro03"/>
| genre =
| fate =
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| founded = {{Start date and age|1935}} in [[Princeton, New Jersey]], United States<ref name=Pace/><ref name="Provenzo"/>
| founder = [[George Gallup]]<ref name=Pace/><ref name="Provenzo"/>
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| hq_location = The Gallup Building, 901 F Street, NW
| hq_location_city = [[Washington, D.C.]]
| hq_location_country = United States<ref name="Keri99">{{cite news |title=Northridge Capital saves Gallup's East End deal |last1=Keri |first1=Jonah |url=https://www.bizjournals.com/washington/stories/1999/02/15/focus2.html |newspaper=[[American City Business Journals|Washington Business Journal]] |date=15 February 1999 |accessdate=9 May 2018}}</ref>
| num_locations = 30–40 offices globally<ref>{{cite news|url=http://www.omaha.com/special_sections/every-once-in-a-while-you-have-to-bet-everything/article_e9258d7c-71ff-5690-ab4a-3769c6c72b43.html|title="Every once in a while, you have to bet everything or you won't keep developing." Jim Clifton, President and CEO, Gallup|work=[[Omaha World-Herald]]|accessdate=April 24, 2018|date=April 9, 2017}}</ref><ref name="LJS">{{cite news|title= Gallup moving into Edgewood Dec. 22|url=http://journalstar.com/business/local/gallup-moving-into-edgewood-dec/article_d51fde1f-bc89-5d4c-b8f6-989877089594.html|accessdate=April 24, 2018|work=[[Lincoln Journal Star]]|publisher=[[Lee Enterprises]]|date=December 14, 2011}}</ref>
| num_locations_year = 2017
| area_served = <!-- or: | areas_served = -->
| key_people = [[Jim Clifton]] ([[Chairman]] and [[Chief executive officer|CEO]])<ref name="Spiro03"/>
| products =
| brands =
| production =
| production_year = <!-- Year of production data (if known) -->
| services = {{ubl|[[Management consulting]]<ref name="Spiro03"/>|[[Analytics]]<ref name="Piersol15">{{cite news |title=Cliftons, Gallup give $30 million to UNL |last1=Pierson |first1=Richard |url=http://journalstar.com/business/local/cliftons-gallup-give-million-to-unl/article_f80f72f5-279c-519a-a711-a80871b7b6f5.html |newspaper=[[Lincoln Journal Star]] |date=5 June 2015 |accessdate=2 May 2018}}</ref>|[[Research]]<ref name="Johnson13">{{cite news |title=Polling firm Gallup lands in legal hot water |last1=Johnson |first1=Carrie |url=https://www.npr.org/2013/01/30/170598814/polling-firm-gallup-lands-in-legal-hot-water |agency=[[NPR]] |date=30 January 2013 |accessdate=1 May 2018}}</ref>|[[Opinion poll]]ing<ref name="Spiro03"/>|[[Publishing]]<ref name="Spiro03"/><ref name="Kawar">{{cite news|last1=Kawar|first1=Mark|title=Gallup Organization Expects Book Profits to Double with New Publishing Unit.|url=https://www.highbeam.com/doc/1G1-115185785.html|accessdate=April 24, 2018|work=Omaha World-Herald|date=April 9, 2004|via=[[HighBeam Research]]|subscription=yes}}</ref>
}}
| revenue =
| revenue_year =
| operating_income =
| income_year = <!-- Year of operating_income data (if known) -->
| net_income = <!-- or: | profit = -->
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) -->
| aum = <!-- Only for financial-service companies -->
| assets =
| assets_year = <!-- Year of assets data (if known) -->
| equity =
| equity_year = <!-- Year of equity data (if known) -->
| owner = [[Employee stock ownership plan|Employee-owned]]<ref name="Spiro03"/>
| members =
| members_year = <!-- Year of members data (if known) -->
| num_employees =
| num_employees_year =
| parent =
| divisions =
| subsid =
| module = <!-- Used to embed other templates -->
| ratio = <!-- Basel III ratio, for BANKS ONLY -->
| rating = <!-- credit rating, for BANKS ONLY -->
| website = {{URL|Gallup.com}}
| footnotes =

}}

References
References

I want to flag here that there are news organizations that still refer to Gallup as a "market research" firm. I did not include market research in the Industry parameter because Gallup no longer carries out that kind of work. I point to Gallup's own website, which does not list market research among its services provided. Instead, I used "management consulting" for industry, as that is the best overall descriptor.

Gallup Press
The section currently contains three references: all of which are primary sources. My draft of Gallup Press provides Wikipedia-appropriate sourcing and tweaks some of the language to make it more encyclopedic. In my draft:

• I changed "over 30 books" to say "approximately 30 books"
• I deleted the phrase "including a number of best sellers"
• I changed "notable titles" to "noteworthy titles", as not all the books listed have their own Wikipedia page
• I added citations for each of the titles
• I changed "which was Amazon's bestselling book of 2013" to "which is among Amazon's 20 bestselling books of all-time as of 2017", and a citation for verification
• I deleted the sentence "Books are distributed by Simon & Schuster", which is cited to a primary source

@Danilo Two: Approved AmericanAir88 (talk) 17:30, 20 June 2018 (UTC)

Proposed draft for Gallup Press

Gallup Press

Gallup Inc.'s in-house publishing division, Gallup Press, has published approximately 30 books on business and personal well being-related themes. Noteworthy titles include: First, Break All the Rules: What the World's Greatest Managers Do Differently; How Full Is Your Bucket?, written by Gallup senior scientist Tom Rath and his grandfather, Don Clifton, founder of SRI; and Now, Discover Your Strengths, updated to a new version called StrengthsFinder 2.0 in 2007, which is among Amazon's 20 bestselling books of all-time as of 2017.

Markup for proposed Gallup Press

==Gallup Press==

Gallup Inc.'s in-house publishing division, Gallup Press, has published approximately 30 books on business and personal well being-related themes.<ref name="Dilworth15"> {{cite news |title=Simon & Schuster to Distribute Gallup Books |author=Dianna Dilworth |url=http://www.adweek.com/galleycat/simon-schuster-to-distribute-gallup-books/104764 |work=Advertising Week |date=9 June 2015 |accessdate=25 April 2018}}</ref> Noteworthy titles include: ''[[First, Break All the Rules|First, Break All the Rules: What the World's Greatest Managers Do Differently]]'';<ref name="Feloni16">{{cite news |last=Feloni |first=Richard |date=2 September 2016 |title=8 leadership lessons from the book Facebook's HR chief recommends to all new managers |url=http://www.businessinsider.com/lessons-from-first-break-all-the-rules-2016-9 |work=[[Business Insider]] |access-date=12 April 2018}}</ref> ''How Full Is Your Bucket?'', written by Gallup senior scientist [[Tom Rath]]<ref name="Weigel15">{{cite news |last=Weigel |first=Jenniffer |date=15 May 2015 |title='Fully Charged' life: Tom Rath shares advice from latest research |url=http://www.chicagotribune.com/lifestyles/sc-fam-0526-fully-charged-20150515-story.html |work=[[The Chicago Tribune]] |access-date=12 April 2018}}</ref> and his grandfather, [[Donald O. Clifton|Don Clifton]],<ref name="Doll15">{{cite news |last=Doll |first=Jonathan |date=25 November 2015 |title=How to Use a Strengths-Based Approach With Youth at Risk of Violence — It Really Is Rocket Science! |url=https://www.huffingtonpost.com/jonathan-j-doll-phd/how-to-use-a-strengthsbas_b_8642044.html |work=[[The Huffington Post]] |access-date=12 April 2018}}</ref> founder of SRI;<ref name="Pierol15">{{cite news |last=Piersol |first=Richard |date=16 September 2003 |title=Gallup's Clifton dies at age 79 |url=http://journalstar.com/gallup-s-clifton-dies-at-age-this-story-ran-in/article_cb499250-04a5-5852-b48f-282c047ff505.html |work=The Lincoln Journal Star |access-date=12 April 2018}}</ref> and ''[[Now, Discover Your Strengths]]'', updated to a new version called ''StrengthsFinder 2.0'' in 2007,<ref name="Lesko15">{{cite journal |last1=Lesko |first1=Ashley Prisant |last2= |first2= |date=12 October 2015 |title=How Do You Lead the Pack? A Resource to Develop Personal Strengths for Students and Practitioners |url=http://journals.sagepub.com/doi/pdf/10.1177/1052562915609958 |journal=Journal of Management Education |volume=40 |issue=108 |pages=103 |doi=10.1177/1052562915609958 |access-date=12 April 2018 }}</ref> which is among [[Amazon.com|Amazon]]'s 20 bestselling books of all-time as of 2017.<ref name="ChristianToday17">{{cite news |title=The top 20 best-selling books of all time on Amazon include two Christian books (but not the Bible) |url=https://www.christiantoday.com/article/the-top-20-best-selling-books-of-all-time-on-amazon-include-two-christian-books-but-not-the-bible/111784.htm |newspaper=[[Christian Today]] |date=12 August 2017 |accessdate=1 May 2018}}</ref>

References
References

I will keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries. @RaphaelQS, Redalert2fan, Mikalra, and Aced: You are the most recent registered users to edit this page, could any of you review these updates? Please ping me here if you have any questions. Thank you in advance, Danilo Two (talk) 19:13, 10 May 2018 (UTC)

AmericanAir88: Per our discussion on your Talk page, do you have any time to review this request? Thanks for considering, Danilo Two (talk) 20:11, 15 June 2018 (UTC)

@Danilo Two: Hi, I am currently on vacation and will return Sunday night to address this. Thank you for your patience. AmericanAir88 (talk) 20:39, 15 June 2018 (UTC)

AmericanAir88: Of course. I hope you had a great vacation! Let me know if you have any questions. Danilo Two (talk) 19:32, 19 June 2018 (UTC)

AmericanAir88: Looks great. Thanks! I am currently drafting more proposed updates. I should be back here soon with more. Danilo Two (talk) 13:24, 21 June 2018 (UTC)

Request: History updates

Hello, I'm here to offer an updated draft of History. Disclosure: I have a conflict of interest because I'm here on behalf of Gallup as part of my work at Beutler Ink. AmericanAir88: Could you review this request as you had reviewed my previous infobox and Gallup Press updates?

History as currently written is generally well-constructed, but there are some gaps that I hope to fill and some existing content is unsourced. This is what I've done in my draft, based on secondary sources I found in my research:

• Divided History in two subsections: Early history and Recent history
• Added citations for Gallup's founding
• Rewrote the second sentence of the first paragraph based on available secondary sourcing
• Added citations for Gallup refusing to conduct surveys commissioned by organizations such as the Republican and Democratic parties
• The sentence about David Ogilvy in the live article sources Gallup. I have used a new reference to rewrite this sentence to show that Gallup began conducting market research for advertising companies and the film industry, but deleted reference to Mr. Ogilvy. This was done to better reflect available secondary sourcing.
• Added a new sentence that shows that by 1948, Gallup established polling organizations abroad, and its polls were syndicated in newspapers
• Removed the sentence on Gallup compiling video game sales charts in the UK. The reference contained a dead link, and I question if it is even a reliable source to begin with. Also, this article would get very messy if it listed all the charts and research Gallup has conducted over the decades
• Rewrote the content on Gallup's sale to SRI, adding that the deal was for an undisclosed price, the Gallup family remained active in the business, and shuffled the detail about the nonprofit George H. Gallup Foundation here
• Added a citation for the Gallup name giving SRI more credibility and higher response rates
• Removed "Today the poll is used to gain visibility", as this is a vague timeline. Additionally, I moved this point to the next paragraph
• Added two paragraphs on Gallup repositioning itself as a research and management consulting company following the acquisition by SRI
• Added a paragraph on Gallup's incorrect prediction of the 2012 U.S. presidential election and the company's subsequent six-month review of its methodology
• Moved the content from the existing Legal section and rewrote it. The Legal section was largely written off a Department of Justice press release. I reworked the content and added citations throughout.
• Added a paragraph on Gallup deciding not to conduct horse-race polling of the 2016 election
• I added citations throughout, and tweaked language where necessary

Proposed History

History

Early History

George Gallup (1901-1984), founder of the company in 1935

George Gallup (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey, in 1935. Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters. Gallup also refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.

In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency in direct contradiction to the popular The Literary Digest; this event popularized the company and made it a leader in American polling.In 1938, Gallup began conducting market research for advertising companies and the film industry.

By 1948, Gallup's company established polling organizations in a dozen other countries and Gallup's polls were syndicated in newspapers in the U.S. and abroad.The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization.

Recent history

George Gallup died in 1984. Four years later, his family sold the firm for an undisclosed price to Selection Research, Incorporated (SRI), a research firm in Omaha, Nebraska. The family's involvement with the business continued; sons George Gallup, Jr. and Alec Gallup kept their positions as co-chairmen and directors. George Gallup, Jr. (1930–2011) established the nonprofit George H. Gallup Foundation as part of the acquisition agreement. SRI, founded in 1969 by the psychologist Don Clifton, focused on market research and personnel selection; it pioneered the use of talent-based structured psychological interviews. Acquiring the Gallup name gave SRI more credibility and higher response rates.

Following its sale to SRI, Gallup repositioned itself as a research and management consulting company that works with businesses to identify and address issues with employees and their customers. Gallup continues to conduct and report on public polls. While the Gallup Poll generates relatively smaller portion of revenue for the company, it helps the company maintain visibility.

In the 1990s, Gallup developed a set of 12 questions it called Q12 to help businesses gauge employee engagement, it entered partnerships to conduct polls for USA Today and CNN, and launched its Clifton StrengthsFinder online assessment tool. In 1999, Gallup analysts wrote First, Break All the Rules, a bestselling book on management. Fortune Small Business wrote that the success of the book bolstered Gallup's consulting business.

In 2012, Gallup incorrectly predicted that Mitt Romney would win the 2012 U.S. presidential election. Following the results of the election, Gallup spent six months reviewing its methodology. The company concluded that its methodology was flawed as it made too few phone calls in Eastern and Pacific time zones, overestimated the white vote, and relied on listed landline phones that skewed the sample to an older demographic.

In July 2013, the United States Department of Justice and Gallup reached a $10.5 million settlement based upon allegations that the company violated the False Claims Act and the Procurement Integrity Act. The complaint alleged that Gallup overstated its labor hours in proposals to the U.S. Mint and State Department for contracts and task orders to be awarded without competition. The Department of Justice alleged that the agencies awarded contracts and task orders at falsely inflated prices. The settlement also resolved allegations that Gallup engaged in improper employment negotiations with a then-Federal Emergency Management Agency (FEMA) official, Timothy Cannon, for work and funding. Michael Lindley, a former Gallup employee, originally made the allegations against Gallup under the False Claims Act. Lindley received nearly $2 million of the settlement. Under the settlement, there was no prosecution and no determination of liability.

Gallup decided not to conduct horse-race polling of the 2016 U.S. presidential election to help Gallup focus on its consulting business. Gallup officials said polling could still be accurate during the election, but the company decided to reallocate resources. Gallup Editor-in-Chief Frank Newport told The Washington Post said Gallup felt polling the public on issues was a better use of resources.

Markup

==History==
===Early history===
[[File:George Gallup.png|thumb|222px|George Gallup (1901-1984), founder of the company in 1935]]
[[George Gallup]] (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in [[Princeton, New Jersey]], in 1935.<ref name="Vadukut09">{{cite news |title=Jim Clifton: This guy knows what you’re thinking |last1=Vadukut |first1=Sidin |url=http://www.livemint.com/Leisure/QDJvwgVFDTZ2hdMhWz85ZL/Jim-Clifton--This-guy-knows-what-you8217re-thinking.html |newspaper=[[Mint (newspaper)|Mint]] |date=8 May 2009 |accessdate=1 May 2018}}</ref><ref name="Lepore15">{{cite news |title=Politics and the new machine |last1=Lepore |first1=Jill |url=https://www.newyorker.com/magazine/2015/11/16/politics-and-the-new-machine |newspaper=[[The New Yorker]] |date=16 November 2015 |accessdate=1 May 2018}}</ref> Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters.<ref name="Overbey12">{{cite news |title=Double take: George Gallup and the mystery of polls |last1=Overbey |first1=Erin |url=https://www.newyorker.com/books/double-take/george-gallup-and-the-mystery-of-polls |newspaper=[[The New Yorker]] |date=26 October 2012 |accessdate=1 May 2018}}</ref> Gallup also refused to conduct surveys commissioned by organizations such as the [[Republican Party (United States)|Republican]] and [[Democratic Party (United States)|Democratic]] parties, a position the company has continued to hold.<ref name="Vadukut09"/><ref name="Pace84">{{cite news |title=George H. Gallup is dead at 82; pioneer in public opinion polling |last1=Pace |first1=Eric |url=https://www.nytimes.com/1984/07/28/obituaries/george-h-gallup-is-dead-at-82-pioneer-in-public-opinion-polling.html |newspaper=[[The New York Times]] |date=28 July 1984 |accessdate=1 May 2018}}</ref>

In 1936, Gallup successfully predicted that [[Franklin Roosevelt]] would defeat [[Alfred Landon]] for the [[U.S. presidency]] in direct contradiction to the popular ''[[The Literary Digest]]''; this event popularized the company and made it a leader in American polling.<ref name="Pace84"/><ref>{{cite web|url=http://www.uh.edu/engines/epi1199.htm |title=Engines of Our Ingenuity No. 1199: Gallup Poll |publisher=uh.edu |accessdate=2015-04-25}}</ref>In 1938, Gallup began conducting market research for advertising companies and the film industry.<ref name="Albert14">{{cite news |title=Pulse of the nation: Gallup memorabilia displayed at Blount library |last1=Albert |first1=Linda Braden |url=https://www.nexis.com/docview/getDocForCuiReq?lni=5C5T-61H1-JD6S-R0NF&csi=280434&oc=00240&perma=true |newspaper=The Daily Times (Maryville, Tennessee) |date=11 May 2014 |registration=Yes |accessdate=4 May 2018}}</ref>

By 1948, Gallup's company established polling organizations in a dozen other countries<ref name="Rothman16">{{cite news |title=How One Man Used Opinion Polling to Change American Politics |last1=Rothman |first1=Lily |url=http://time.com/4568359/george-gallup-polling-history/ |newspaper=[[Time (magazine)|Time]] |date=17 November 2016 |accessdate=1 May 2018}}</ref> and Gallup's polls were syndicated in newspapers in the U.S. and abroad.<ref name="Clymer84">{{cite news |title=An appreciation; the man who made polling what it is |last1=Clymer |first1=Adam |url=https://www.nytimes.com/1984/07/28/us/an-appreciation-the-man-who-made-polling-what-it-is.html |newspaper=[[The New York Times]] |date=28 July 1984 |accessdate=2 May 2018}}</ref>The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization.<ref>“[https://www.boundless.com/political-science/textbooks/boundless-political-science-textbook/public-opinion-6/measuring-public-opinion-46/the-gallup-organization-267-1448/ The Gallup Organization].” Boundless Political Science. Boundless, 14 Nov. 2014.</ref>

===Recent history===
George Gallup died in 1984. Four years later, his family sold the firm for an undisclosed price to Selection Research, Incorporated (SRI), a research firm in [[Omaha, Nebraska]].<ref name=nytimes>{{cite news|first=Kate|last=Zernike|title=George Gallup Jr., of Polling Family, Dies at 81 |url=https://www.nytimes.com/2011/11/23/us/george-gallup-jr-of-polling-family-dies-at-81.html |work=[[New York Times]] |date=2011-11-22 |accessdate=2011-11-26}}</ref><ref name="Boudway12"/> The family's involvement with the business continued; sons [[George Gallup, Jr.]] and [[Alec Gallup]] kept their positions as co-chairmen and directors.<ref name="Purdum88">{{cite news |title=Nebraska Concern Buys Gallup Organization |last1=Purdum |first1=Todd |url=https://www.nytimes.com/1988/09/18/us/nebraska-concern-buys-gallup-organization.html |newspaper=[[The New York Times]] |date=18 September 1988 |accessdate=1 May 2018}}</ref> George Gallup, Jr. (1930–2011) established the [[nonprofit]] George H. Gallup Foundation as part of the acquisition agreement.<ref name=nytimes/> SRI, founded in 1969 by the psychologist [[Donald O. Clifton|Don Clifton]], focused on market research and personnel selection; it pioneered the use of talent-based structured psychological interviews.<ref>{{cite web|title=Gallup's Clifton dies at age 79|url=http://journalstar.com/gallup-s-clifton-dies-at-age-this-story-ran-in/article_cb499250-04a5-5852-b48f-282c047ff505.html|website=Lincoln Journal Star}}</ref> Acquiring the Gallup name gave SRI more credibility and higher response rates.<ref name="Purdum88"/>

Following its sale to SRI, Gallup repositioned itself as a research and management consulting company that works with businesses to identify and address issues with employees and their customers.<ref name="Spiro03"/> Gallup continues to conduct and report on public polls.<ref name="Johnson13"/><ref name="Piersol15"/> While the Gallup Poll generates relatively smaller portion of revenue for the company, it helps the company maintain visibility.<ref name="Vadukut09"/><ref name="Boudway12">{{cite news |title=Right or Wrong, Gallup Always Wins |last1=Boudway |first1=Ira |url=https://www.bloomberg.com/news/articles/2012-11-08/right-or-wrong-gallup-always-wins |newspaper=[[Bloomberg Businessweek]] |date=8 November 2012 |accessdate=1 May 2018}}</ref>

In the 1990s, Gallup developed a set of 12 questions it called Q12 to help businesses gauge employee engagement,<ref name="Caulkin98">{{cite news |title=How that pat on the head can mean money in the bank |last1=Caulkin |first1=Simon |url=https://www.nexis.com/docview/getDocForCuiReq?lni=3SH9-TCM0-0051-451W&csi=8399&oc=00240&perma=true |newspaper=[[The Guardian]] |date=19 April 1998 |registration=Yes |accessdate=2 May 2018}}</ref> it entered partnerships to conduct polls for [[USA Today]] and [[CNN]],<ref name="Blake13">{{cite news |title=Gallup and USA Today part ways |last1=Blake |first1=Aaron |url=https://www.washingtonpost.com/news/post-politics/wp/2013/01/18/gallup-and-usa-today-part-ways/?utm_term=.0eddbc0f5864 |newspaper=[[The Washington Post]] |date=18 January 2013 |accessdate=2 May 2018}}</ref> and launched its Clifton StrengthsFinder online assessment tool.<ref name="Piersol15"/> In 1999, Gallup analysts wrote ''[[First, Break All the Rules]]'', a bestselling book on management.<ref name="Feloni16"/> ''[[Fortune Small Business]]'' wrote that the success of the book bolstered Gallup's consulting business.<ref name="Fisher02">{{cite news |title=Break All The Rules After polling thousands of companies, Gallup created a new approach to managing that has helped it and many others grow |last1=Fisher |first1=Anne |url=http://money.cnn.com/magazines/fsb/fsb_archive/2002/09/01/329011/ |newspaper=Fortune Small Business |date=1 September 2002 |accessdate=2 May 2018}}</ref>

In 2012, Gallup incorrectly predicted that [[Mitt Romney]] would win the [[United States presidential election, 2012|2012 U.S. presidential election]].<ref name="Moore13">{{cite news |title=Gallup identifies flaws in 2012 election polls |last1=Moore |first1=Martha T. |url=https://www.usatoday.com/story/news/politics/2013/06/04/gallup-poll-election-obama-romney/2388921/ |newspaper=[[USA Today]] |date=4 June 2013 |accessdate=1 May 2018}}</ref> Following the results of the election, Gallup spent six months reviewing its methodology.<ref name="Moore13"/> The company concluded that its methodology was flawed as it made too few phone calls in Eastern and Pacific time zones, overestimated the white vote, and relied on listed landline phones that skewed the sample to an older demographic.<ref name="Moore13"/>

In July 2013, the [[United States Department of Justice]] and Gallup reached a $10.5 million settlement based upon allegations that the company violated the [[False Claims Act]] and the Procurement Integrity Act.<ref name=doj-2013>{{cite web|title=The Gallup Organization Agrees to Pay $10.5 Million to Settle Allegations That It Improperly Inflated Contract Prices and Engaged in Prohibited Employment Negotiations with Fema Official|url=http://www.justice.gov/opa/pr/2013/July/13-civ-786.html |publisher=United States Department of Justice|accessdate=16 July 2013|author=Office of Public Affairs|date=15 July 2013}}</ref><ref name="BlakeJuly13">{{cite news|last=Blake|first=Aaron|title=Gallup agrees to $10.5 million settlement with Justice Department|url=https://www.washingtonpost.com/blogs/post-politics/wp/2013/07/15/gallup-agrees-to-10-5-million-settlement-with-justice-department/ |accessdate=16 July 2013|newspaper=Washington Post|date=July 15, 2013}}</ref><ref name="Kendall13">{{cite news|last=Kendall|first=Brent|title=Gallup Settles U.S. Disputes Over Billing|url=https://www.wsj.com/articles/SB10001424127887323664204578607721890957706 |accessdate=16 July 2013|newspaper=Wall Street Journal|date=July 15, 2013|author2=Chaudhuri, Saabira }}</ref> The complaint alleged that Gallup overstated its labor hours in proposals to the [[U.S. Mint]] and [[United States Department of State|State Department]] for contracts and task orders to be awarded without competition.<ref name=doj-2013/><ref name="BlakeJuly13"/> The Department of Justice alleged that the agencies awarded contracts and task orders at falsely inflated prices.<ref name=doj-2013/> The settlement also resolved allegations that Gallup engaged in improper employment negotiations with a then-[[Federal Emergency Management Agency]] (FEMA) official, Timothy Cannon, for work and funding.<ref name="BlakeJuly13"/><ref name="Kendall13"/> Michael Lindley, a former Gallup employee, originally made the allegations against Gallup under the False Claims Act.<ref name="Kendall13"/> Lindley received nearly $2 million of the settlement.<ref name="Kendall13"/> Under the settlement, there was no prosecution and no determination of liability.<ref name=doj-2013/>

Gallup decided not to conduct horse-race polling of the [[United States presidential election, 2016|2016 U.S. presidential election]] to help Gallup focus on its consulting business.<ref name="Epley15">{{cite news |title=Gallup hopes halting presidential horse-race polling will shine light on other ventures |last1=Epley |first1=Cole |url=http://www.omaha.com/money/gallup-hopes-halting-presidential-horse-race-polling-will-shine-light/article_4b139a5c-57ef-5e92-a08e-bb5320c0f5ee.html |newspaper=[[Omaha World-Herald]] |date=17 November 2015 |accessdate=10 May 2018}}</ref><ref name="White15">{{cite news |title=Here's Why Gallup Won't Poll the 2016 Election |last1=White |first1=Daniel |url=http://time.com/4067019/gallup-horse-race-polling/ |newspaper=[[Time (magazine)|Time]] |date=9 October 2015 |accessdate=1 May 2018}}</ref> Gallup officials said polling could still be accurate during the election, but the company decided to reallocate resources.<ref name="Thee-Brenan15">{{cite news |title=Poll Watch: Gallup Ends ‘Horse Race’ Polling of 2016 Presidential Race to Focus on Issues |last1=Thee-Brenan |first1=Megan |url=https://www.nytimes.com/politics/first-draft/2015/10/07/poll-watch-gallup-ends-horse-race-polling-of-2016-presidential-race-to-focus-on-issues/ |newspaper=[[The New York Times]] |date=7 October 2015 |accessdate=10 May 2018}}</ref> Gallup Editor-in-Chief Frank Newport told ''The Washington Post'' said Gallup felt polling the public on issues was a better use of resources.<ref name="Clement15">{{cite news |title=Gallup isn't doing any horserace polling in 2016. Here's why. |last1=Clement |first1=Scott |last2=Craighill |first2=Peyton M. |url=https://www.washingtonpost.com/news/the-fix/wp/2015/10/07/gallup-isnt-doing-any-horserace-polling-in-2016-heres-why/?noredirect=on&utm_term=.2e081a161f86 |newspaper=[[The Washington Post]] |date=7 October 2015 |accessdate=1 May 2018}}</ref>

References
References

I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if things look neutral and well-sourced. Please ping me if you have any questions. Thank you in advance, Danilo Two (talk) 13:32, 22 June 2018 (UTC)

@Danilo Two: Approved. AmericanAir88 (talk) 15:01, 29 June 2018 (UTC)

AmericanAir88: Thanks for moving my History draft live! I noticed the Early history and Recent history subsections are each one long paragraph (in other words, the paragraph breaks from my draft are lost). Was that intentional? If so, that's fine, but I wanted to flag it here in case not. Also, now that the material on Gallup's settlement with the U.S. Department of Justice is included in History, can you remove the Legal section? Thank you again for your help with this. Danilo Two (talk) 18:55, 29 June 2018 (UTC)

@Danilo Two: My pleasure. I split the history section. I forgot to.

AmericanAir88: Looks great. Thanks. Danilo Two (talk) 19:45, 29 June 2018 (UTC)

Request: New Organization section

Hello, I'm here to offer a new section containing key details about the Gallup organization. My proposed Organization section contains important detail not covered in the body of the article (For example: Gallup is a private, employee-owned company. It is based in Washington, D.C.) This draft includes some detail that is currently in the introduction (For example: Number of Gallup offices and employees). However, I am also working on an updated introduction, in which I plan on suggesting that particular information be removed from the intro. My Organization draft includes the location of Gallup's D.C. headquarters, its Omaha campus, leadership, and clarifies that Gallup is not related to other organizations that use the Gallup name overseas.

Disclosure: I have a conflict of interest because I'm here on behalf of Gallup as part of my work at Beutler Ink. AmericanAir88: Could you review this request as you have my others? Thank you in advance, Danilo Two (talk) 21:09, 25 July 2018 (UTC)

Proposed draft for Organization

Organization

Gallup is a private, employee-owned company based in Washington, D.C. Its headquarters is located at The Gallup Building, 901 F Street, NW. It maintains between 30 and 40 offices globally, including offices at the Gallup Riverfront Campus in Omaha, Nebraska, and has about 2,000 employees. Jim Clifton is Gallup's chairman and CEO.

Gallup, Inc. has no affiliation with Gallup International, sometimes referred to as Gallup International Association or GIA. Gallup has sued Gallup International and other organizations for the unauthorized use of the Gallup name.

Markup for proposed Organization

==Organization==
Gallup is a private, employee-owned company based in Washington, D.C.<ref name="Spiro03">{{cite news|last1=Spiro|first1=Leah Nathans|title=Media; Gallup, the Pollster, Wants to Be Known for Its Consulting|url=https://www.nytimes.com/2003/07/21/business/media-gallup-the-pollster-wants-to-be-known-for-its-consulting.html|accessdate=April 24, 2018|work=The New York Times|date=July 21, 2003}}</ref><ref name="Purdum88">{{cite news |title=Nebraska Concern Buys Gallup Organization |last1=Purdum |first1=Todd |url=https://www.nytimes.com/1988/09/18/us/nebraska-concern-buys-gallup-organization.html |newspaper=[[The New York Times]] |date=18 September 1988 |accessdate=1 May 2018}}</ref> Its headquarters is located at The Gallup Building, 901 F Street, NW.<ref name="Keri99">{{cite news |title=Northridge Capital saves Gallup's East End deal |last1=Keri |first1=Jonah |url=https://www.bizjournals.com/washington/stories/1999/02/15/focus2.html |newspaper=[[American City Business Journals|Washington Business Journal]] |date=15 February 1999 |accessdate=9 May 2018}}</ref> It maintains between 30 and 40 offices globally, including offices at the Gallup Riverfront Campus in Omaha, Nebraska, and has about 2,000 employees.<ref>{{cite news|url=http://www.omaha.com/special_sections/every-once-in-a-while-you-have-to-bet-everything/article_e9258d7c-71ff-5690-ab4a-3769c6c72b43.html |title="Every once in a while, you have to bet everything or you won't keep developing." Jim Clifton, President and CEO, Gallup|work=[[Omaha World-Herald]]|accessdate=April 24, 2018|date=April 9, 2017}}</ref><ref name="LJS">{{cite news|title= Gallup moving into Edgewood Dec. 22|url=http://journalstar.com/business/local/gallup-moving-into-edgewood-dec/article_d51fde1f-bc89-5d4c-b8f6-989877089594.html |accessdate=April 24, 2018|work=[[Lincoln Journal Star]]|publisher=[[Lee Enterprises]]|date=December 14, 2011}}</ref><ref name="McGuigan17">{{cite news |title=The Nebraska Builder Initiative launches this week at Gallup’s Riverfront Campus |last1=McGuigan |first1=Christine |url=http://siliconprairienews.com/2017/06/nebraska-builder-initiative-launches-week-gallups-riverfront-campus/ |newspaper=Silicon Prairie News |date=26 June 2017 |accessdate=19 June 2018}}</ref> Jim Clifton is Gallup's chairman and CEO.<ref name="Spiro03"/><br/>

Gallup, Inc. has no affiliation with [[Gallup International Association|Gallup International]], sometimes referred to as Gallup International Association or GIA.<ref name="Economist11">{{cite news |title=What the world thinks; Public opinion on the death of bin Laden |url=https://www.nexis.com/docview/getDocForCuiReq?lni=532R-NPM1-JCM9-34WT&csi=8399&oc=00240&perma=true |newspaper=[[The Economist]] |date=10 June 2011 |accessdate=19 June 2018}}</ref><ref name="Parkinson17">{{cite news |title=Document: Russia Uses Rigged Polls, Fake News to Sway Foreign Elections |last1=Parkinson |first1=Joe |last2=Kantchev |first2=Georgi |url=https://www.wsj.com/articles/how-does-russia-meddle-in-elections-look-at-bulgaria-1490282352 |newspaper=[[The Wall Street Journal]] |date=23 March 2017 |accessdate=19 June 2018}}</ref> Gallup has sued Gallup International and other organizations for the unauthorized use of the Gallup name.<ref name="Parkinson17"/><ref name="Zeller06">{{cite news |title=Lost in Translation |last1=Zeller |first1=Shawn |url=https://www.nexis.com/docview/getDocForCuiReq?lni=4K83-1TH0-TX7B-T30D&csi=8399&oc=00240&perma=true |newspaper=[[Congressional Quarterly Weekly]] |date=23 June 2006 |registration=Yes |quote=Witness the recent travails of one of the most venerable polling operations, the Gallup Organization. Washington-based Gallup is seeking legal protection against incursions on its brand from overseas polling operations, chiefly in Europe. The company says that these competitors are making unfair use of the Gallup name by unduly playing up their membership in a trade association launched in Europe in 1947 by the polling firm's eponymous founder, George Gallup. |accessdate=9 July 2018}}</ref><ref name="Japan-Decision05">{{cite web |url=https://www4.j-platpat.inpit.go.jp/cgi-bin/tran_web_cgi_ejje?u=http://www4.j-platpat.inpit.go.jp/eng/translation/201807250250584083238919599517211ECD97A58A5E8C3A65F33B986E7DCB195 |title=JP,2001-090043,J7 |date=9 March 2005 |publisher=Japan Platform for Patent Information |accessdate=24 July 2018}}</ref><br/>

References
References

@Danilo Two: Done, with some minor modifications. AmericanAir88 (talk) 16:17, 9 August 2018 (UTC)

AmericanAir88: Thanks for making the edits! If possible, can you add a paragraph break between the two paragraphs? Thanks! Danilo Two (talk) 20:32, 15 August 2018 (UTC)

Request: New Services and divisions section

Hello, I'm here to offer a request for a new section called Services and divisions that outlines the various areas of Gallup's work and raise a question about the Gallup Poll. Disclosure: I have a conflict of interest because I'm here on behalf of Gallup as part of my work at Beutler Ink.

Below, you will see my proposed draft includes these subsections: Workplace, CliftonStrengths, K-12 Education, Gallup Press (which was previously updated, this edit is simply moving it from its own section to under this umbrella), Gallup World Poll, and The Gallup Poll. My aim is to provide more information about the various areas of Gallup's business, since the article currently focuses on the Gallup Poll, which is just a fraction of the company's work.

Before I provide my proposal, though, I wanted to raise a question about the Gallup Poll section. This section makes up about half the total article length, yet the sourcing is substandard: there are entire paragraphs about its polling methodology that are unsourced, and a reliance on Gallup itself as a source. The Gallup Poll section also includes some interesting detail that, as presented, comes off as random. One paragraph reads: "The population of the U.S. that relied only on cell phones was 34% in 2012". While interesting, there is no additional context on how this issue affects the Gallup Poll. Also, the section does not reflect changes in 2018 to Gallup's presidential approval rating and its Gallup-Sharecare Well-Being Index polls. To keep some of this interesting information and allow for further expansion, I am wondering whether editors would be in favor of splitting the Gallup Poll into its own standalone article (I would argue it meets the notability threshold based on Wikipedia's general notability guideline; a Google search of Gallup Poll generates more than 7 million results). In the context of an article about Gallup the organization, I wonder if this level of detail about the Poll is too much? What do others think, could the Gallup Poll section be split off into its own article and information about the Poll then be summarized here in the Gallup article?

In the meantime, I have created a draft of my proposed Services and divisions section to add and expand on Gallup's other services so the article delivers a fuller picture of the organization. It also tweaks the first few sentences of the Gallup World Poll section. I have kept the current Gallup Poll information for now, while editors consider my question of splitting it off. However, I have also prepared a summarized and updated version that editors can view below to see what I have in mind.

AmericanAir88: Since you've reviewed other changes here, I thought I'd ask you first if you have a preference on how to go about this. Should I open a request for the split first? Or are you happy to look at the rest of the Services and divisions draft, then come back to discuss the Gallup Poll part later, so editors can weigh in on the split and proposed summary then?

Proposed draft for Services and divisions

Services and divisions

Workplace

Gallup provides analytics, consulting, and tools to organizations for workplace performance. One of Gallup's workplace analysis frameworks is called The Gallup Path. This is an economic model that uses data to identify how human nature impacts business results. It tracks how managers, employees, customers, and financial outcomes are connected. In the 1990s, Gallup developed its Q12 employee engagement survey, which is still used as of 2018. For approximately two decades, Q12 has asked employees the same 12 questions about their workplace, coworkers, and management. The survey aims to help managers and organizations understand and respond to employee concerns at work to improve productivity.

CliftonStrengths

Don Clifton created the online personality-assessment tool called Clifton StrengthsFinder in 1999 to help people find their "natural talents" and build upon them. The assessment has since been renamed CliftonStrengths. The assessment focuses on 34 themes that primarily make up the user's personality. Gallup trains management, leadership, and coaches, and consults with businesses to incorporate the strengths-based model. As of 2015, more than 13 million people had completed the survey, and it is used by 467 members of the Fortune 500.

K-12 Education

Gallup provides consulting and training to schools and school systems to make them strengths-based and increase parent, student, and teacher engagement. The company administers the Gallup Student Poll in the U.S., a poll that surveys fifth- through 12th-grade students nationwide. The student poll measures student success based on hope, engagement, well-being, entrepreneurial skills, and financial literacy.

Gallup Press

Gallup Inc.'s in-house publishing division, Gallup Press, has published approximately 30 books on business and personal well being-related themes. Noteworthy titles include: First, Break All the Rules: What the World's Greatest Managers Do Differently; How Full Is Your Bucket?, written by Gallup senior scientist Tom Rath and his grandfather, Don Clifton, founder of SRI; and Now, Discover Your Strengths, updated to a new version called StrengthsFinder 2.0 in 2007, which is among Amazon's 20 bestselling books of all-time as of 2017.

Gallup World Poll

In 2005, Gallup launched the Gallup World Poll, a 100-year initiative to capture the opinions of every person on Earth. The company conducts surveys face-to-face or via telephone in more than 160 countries. The Gallup World Poll consists of more than 100 global questions as well as region-specific items. It includes the following global indexes: law and order, food and shelter, institutions and infrastructure, good jobs, well-being, and brain gain. Gallup also works with organizations, cities, governments and countries to create custom items and indexes to gather information on specific topics of interest.

Gallup interviews approximately 1,000 residents per country. The target population is the entire civilian, non-institutionalized population, aged 15 and older. Gallup asks each respondent the survey questions in his or her own language to produce statistically comparable results. Gallup uses telephone surveys in countries where telephone coverage represents at least 80% of the population. Where telephone penetration is less than 80%, Gallup uses face-to-face interviewing.

Gallup Poll

Polling in the United States

The Gallup Poll is the division of Gallup that regularly conducts public opinion polls. Gallup Poll results, analysis, and videos are published daily in the form of data-driven news. Conducting polls brings the company financial losses of about $10 million a year, but gives Gallup company the visibility of a well-known brand, which helps promote its corporate research.

Historically, the Gallup Poll has measured and tracked the public's attitudes concerning political, social, and economic issues, including sensitive or controversial subjects.

Gallup Daily Tracking Methodology

Gallup Daily tracking is made up of two surveys: the Gallup U.S. Daily political and economic survey and the Gallup-Healthways Well-Being Index. For both surveys, Gallup conducts 500 interviews across the U.S. per day, 350 days out of the year, with 70% on cellphones and 30% on landlines. Gallup Daily tracking methodology relies on live interviewers, dual-frame random-digit-dial sampling (which includes landline as well as cellular telephone phone sampling to reach those in cell phone-only households), and uses a multi-call design to reach respondents not contacted on the initial attempt.

The population of the U.S. that relied only on cell phones was 34% in 2012.

The findings from Gallup's U.S. surveys are based on the organization's standard national telephone samples, consisting of list-assisted random-digit-dial (RDD) telephone samples using a proportionate, stratified sampling design. A computer randomly generates the phone numbers Gallup calls from all working phone exchanges (the first three numbers of your local phone number) and not-listed phone numbers; thus, Gallup is as likely to call unlisted phone numbers as well as listed phone numbers.

Within each contacted household reached via landline, an interview is sought with an adult 18 years of age or older living in the household who will have the next birthday. Gallup does not use the same respondent selection procedure when making calls to cell phones because they are typically associated with one individual rather than shared among several members of a household. Gallup Daily tracking includes Spanish-language interviews for Spanish-speaking respondents and interviews in Alaska and Hawaii.

When respondents to be interviewed are selected at random, every adult has an equal probability of falling into the sample. The typical sample size for a Gallup poll, either a traditional stand-alone poll or one night's interviewing from Gallup's Daily tracking, is 1,000 national adults with a margin of error of ±4 percentage points. Gallup's Daily tracking process now allows Gallup analysts to aggregate larger groups of interviews for more detailed subgroup analysis. But the accuracy of the estimates derived only marginally improves with larger sample sizes.

After Gallup collects and processes survey data, each respondent is assigned a weight so that the demographic characteristics of the total weighted sample of respondents match the latest estimates of the demographic characteristics of the adult population available from the U.S. Census Bureau. Gallup weights data to census estimates for gender, race, age, educational attainment, and region.

The data are weighted daily by number of adults in the household and the respondents' reliance on cell phones, to adjust for any disproportion in selection probabilities. The data are then weighted to compensate for nonrandom nonresponse, using targets from the U.S. Census Bureau for age, region, gender, education, Hispanic ethnicity, and race. The resulting sample represents an estimated 95% of all U.S. households.

Accuracy

From 1936 to 2008, Gallup Polls correctly predicted the winner of the presidential election with the notable exceptions of the 1948 Thomas Dewey-Harry S. Truman election, where nearly all pollsters predicted a Dewey victory (which also led to the infamous Dewey Defeats Truman headline), and 1976, when they inaccurately projected a slim victory by Gerald Ford over Jimmy Carter. For the 2008 U.S. presidential election, Gallup correctly predicted the winner, but was rated 17th out of 23 polling organizations in terms of the precision of its pre-election polls relative to the final results.

In 2012, Gallup's final election survey had Mitt Romney at 49% and Barack Obama at 48%, compared to the final election results showing Obama with 51.1% to Romney's 47.2%. Poll analyst Nate Silver found that Gallup's results were the least accurate of the 23 major polling firms Silver analyzed, having the highest incorrect average of being 7.2 points away from the final result. Frank Newport, the editor-in-chief of Gallup, responded to the criticism by stating that Gallup simply makes an estimate of the national popular vote rather than predicting the winner and that their final poll was within the statistical margin of error. Newport also criticized analysts such as Silver who aggregate and analyze other people's polls, stating that "It’s much easier, cheaper, and mostly less risky to focus on aggregating and analyzing others’ polls."

In 2012, poll analyst Mark Blumenthal criticized Gallup for a slight but routine under-weighting of black and Hispanic Americans that led to an approximately 2% shift of support away from Barack Obama. At the same time, Blumenthal commended Gallup for its "admirable commitment to transparency" and suggested that other polling firms disclose their raw data and methodologies.

In 2013, the accuracy of Gallup polling on religious faith was questioned. Gallup's polling on religiosity in the U.S. has produced results somewhat different from other studies on religious issues, including a 2012 study by the Pew Research Center, which found that those who lack a religious affiliation were a fast-growing demographic group in the U.S.

Markup for proposed Services and divisions

==Services and divisions==
===Workplace===
Gallup provides analytics, consulting, and tools to organizations for workplace performance. One of Gallup's workplace analysis frameworks is called The Gallup Path.<ref name="OWH17">{{cite news |title="Every once in a while, you have to bet everything or you won’t keep developing." Jim Clifton, President and CEO, Gallup |url=http://www.omaha.com/special_sections/every-once-in-a-while-you-have-to-bet-everything/article_e9258d7c-71ff-5690-ab4a-3769c6c72b43.html |newspaper=[[Omaha World-Herald]] |date=9 April 2017 |accessdate=29 May 2018}}</ref><ref name="Lopez11">{{cite book |title=The Encyclopedia of Positive Psychology |editor=Shane J. Lopez |authorlink= |year=2011 |publisher=[[John Wiley & Sons]] |location= |isbn=9781444357929 |page= |pages= |url=https://books.google.com/books?id=ntxUuBtSwzsC&pg=PT393&lpg=PT393&dq=%22don+clifton%22+%22the+gallup+path%22+economic+model&source=bl&ots=FmNsChOR3B&sig=jTqGQ1cvgebxIyezDR0oJ1DFA-I&hl=en&sa=X&ved=0ahUKEwih4Piqm53bAhWCylkKHYrhB2MQ6AEISDAG#v=onepage&q=%22don%20clifton%22%20%22the%20gallup%20path%22%20economic%20model&f=false |accessdate=29 May 2018}}</ref> This is an economic model that uses data to identify how human nature impacts business results.<ref name="Lopez11"/> It tracks how managers, employees, customers, and financial outcomes are connected.<ref name="Lopez11"/> In the 1990s, Gallup developed its Q12 employee engagement survey, which is still used as of 2018.<ref name="Caulkin98"/><ref name="Denuit18">{{cite news |title=Adena globally-recognized as a Gallup Great Workplace |last1=Denuit |first1=Jackie |url=https://www.nexis.com/docview/getDocForCuiReq?lni=5S54-DPP1-JBCN-44VW&csi=8399&oc=00240&perma=true |newspaper=The Jackson County Times-Journal |date=19 April 2018 |accessdate=29 May 2018}}</ref> For approximately two decades, Q12 has asked employees the same 12 questions about their workplace, coworkers, and management.<ref name="Melendez15">{{cite news |title=Unhappy At Work? Swipe Right To Tell The Boss |last1=Melendez |first1=Steven |url=https://www.fastcompany.com/3046843/unhappy-at-work-swipe-right-to-tell-the-boss |newspaper=[[Fast Company]] |date=October 2015 |accessdate=21 May 2018}}</ref> The survey aims to help managers and organizations understand and respond to employee concerns at work to improve productivity.<ref name="Melendez15"/>

===CliftonStrengths===
Don Clifton created the online personality-assessment tool called Clifton StrengthsFinder in 1999 to help people find their "natural talents" and build upon them.<ref name="CoP">{{cite news |title=Gallup Owners Donate $30-Million to U. of Nebraska-Lincoln |url=https://www.philanthropy.com/article/Gallup-Owners-Donate/230729 |newspaper=[[The Chronicle of Philanthropy]] |date=8 June 2015 |accessdate=21 May 2018}}</ref><ref name="Piersol15"/><ref name="Howell15">{{cite news |title=Community ‘champions’ focus on positives at strengths event |last1=Howell |first1=John |url=http://warwickonline.com/stories/community-champions-focus-on-positives-at-strengths-event,106699 |newspaper=Warwick Beacon |date=27 October 2015 |accessdate=21 May 2018}}</ref> The assessment has since been renamed CliftonStrengths.<ref name="Star-Herald17">{{cite news |title=Student strengths coaches selected to encourage first-year development |url=http://www.starherald.com/family_album/honors/student-strengths-coaches-selected-to-encourage-first-year-development/article_b2561d20-1d7a-5b8a-b4dc-a2d4df0e8ae5.html |newspaper=Scottsbluff Star Herald |date=2 September 2017 |accessdate=12 June 2018}}</ref> The assessment focuses on 34 themes that primarily make up the user's personality.<ref name="Overholt04">{{cite news |title=Personality Tests: Back With a Vengeance |last1=Overholt |first1=Alison |url=https://www.fastcompany.com/51625/personality-tests-back-vengeance |newspaper=[[Fast Company]] |date=1 November 2004 |accessdate=21 May 2018}}</ref> Gallup trains management, leadership, and coaches, and consults with businesses to incorporate the strengths-based model.<ref name="Adams09">{{cite news |title=The Test That Measures A Leader's Strengths |last1=Adams |first1=Susan |url=https://www.forbes.com/2009/08/28/strengthsfinder-skills-test-leadership-managing-jobs.html#1a6fe96e43d2 |newspaper=[[Forbes]] |date=28 August 2009 |accessdate=12 June 2018}}</ref><ref name="Brezosky18">{{cite news |title=Weston’s agrifood sales program blazes unlikely path for top students at Texas A&M |last1=Brezosky |first1=Lynn |url=https://www.expressnews.com/business/local/article/Weston-s-agrifood-sales-program-blazes-unlikely-12460328.php |newspaper=[[San Antonio Express-News]] |date=2 January 2018 |accessdate=20 July 2018}}</ref> {{As of|2015}}, more than 13 million people had completed the survey,<ref name="Howell15"/> and it is used by 467 members of the Fortune 500.<ref name="Feintzeig15">{{cite news |title=Everything Is Awesome! Why You Can’t Tell Employees They’re Doing a Bad Job |last1=Feintzeig |first1=Rachel |url=https://www.wsj.com/articles/everything-is-awesome-why-you-cant-tell-employees-theyre-doing-a-bad-job-1423613936 |newspaper=[[The Wall Street Journal]] |date=10 February 2015 |accessdate=12 June 2018}}</ref>

===K-12 Education===
Gallup provides consulting and training to schools and school systems to make them strengths-based and increase parent, student, and teacher engagement.<ref name="Bui13"/><ref name="Klein15">{{cite web |url=https://www.huffingtonpost.co.uk/entry/howard-county-schools-gallup_n_7027234 |title=This District Is Trying To Improve Student Achievement By Making Kids Feel Good About Themselves |author=Rebecca Klein |date=4 August 2015 |publisher=[[HuffPost]] |accessdate=12 June 2018}}</ref> The company administers the Gallup Student Poll in the U.S., a poll that surveys fifth- through 12th-grade students nationwide.<ref name="Bui13">{{cite news |title=Montgomery County measuring ‘hope’ to help improve academic success in schools |last1=Bui |first1=Lynh |url=https://www.washingtonpost.com/local/education/montgomery-county-measuring-hope-to-help-improve-academic-success-in-schools/2013/07/17/79044dfa-e403-11e2-a11e-c2ea876a8f30_story.html?utm_term=.ed66ead4252e |newspaper=[[The Washington Post]] |date=17 July 2013 |accessdate=21 May 2018}}</ref><ref name="Brenneman16">{{cite news |title=Gallup Student Poll Finds Engagement in School Dropping by Grade Level |last1=Brenneman |first1=Ross |url=https://www.edweek.org/ew/articles/2016/03/23/gallup-student-poll-finds-engagement-in-school.html |newspaper=[[Education Week]] |date=22 March 2016 |accessdate=21 May 2018}}</ref> The student poll measures student success based on hope, engagement, well-being, entrepreneurial skills, and financial literacy.<ref name="Brenneman16"/><ref name="Bui13-StudentPoll">{{cite news |title=What the Gallup Student Poll measures and sample questions |last1=Bui |first1=Lynh |url=https://www.washingtonpost.com/local/education/what-the-gallup-student-poll-measures-and-sample-questions/2013/07/17/68eb6600-eb07-11e2-aa9f-c03a72e2d342_story.html?utm_term=.e256434ab531 |newspaper=[[The Washington Post]] |date=17 July 2013 |accessdate=21 May 2018}}</ref>

===Gallup Press===
Gallup Inc.'s in-house publishing division, Gallup Press, has published approximately 30 books on business and personal well being-related themes.<ref name="Dilworth15"> {{cite news |title=Simon & Schuster to Distribute Gallup Books |author=Dianna Dilworth |url=http://www.adweek.com/galleycat/simon-schuster-to-distribute-gallup-books/104764 |work=Advertising Week |date=9 June 2015 |accessdate=25 April 2018}}</ref> Noteworthy titles include: ''[[First, Break All the Rules|First, Break All the Rules: What the World's Greatest Managers Do Differently]]'';<ref name="Feloni16">{{cite news |last=Feloni |first=Richard |date=2 September 2016 |title=8 leadership lessons from the book Facebook's HR chief recommends to all new managers |url=http://www.businessinsider.com/lessons-from-first-break-all-the-rules-2016-9 |work=[[Business Insider]] |access-date=12 April 2018}}</ref> ''How Full Is Your Bucket?'', written by Gallup senior scientist [[Tom Rath]]<ref name="Weigel15">{{cite news |last=Weigel |first=Jenniffer |date=15 May 2015 |title='Fully Charged' life: Tom Rath shares advice from latest research |url=http://www.chicagotribune.com/lifestyles/sc-fam-0526-fully-charged-20150515-story.html |work=[[The Chicago Tribune]] |access-date=12 April 2018}}</ref> and his grandfather, [[Donald O. Clifton|Don Clifton]],<ref name="Doll15">{{cite news |last=Doll |first=Jonathan |date=25 November 2015 |title=How to Use a Strengths-Based Approach With Youth at Risk of Violence — It Really Is Rocket Science! |url=https://www.huffingtonpost.com/jonathan-j-doll-phd/how-to-use-a-strengthsbas_b_8642044.html |work=[[The Huffington Post]] |access-date=12 April 2018}}</ref> founder of SRI;<ref name="Pierol15">{{cite news |last=Piersol |first=Richard |date=16 September 2003 |title=Gallup's Clifton dies at age 79 |url=http://journalstar.com/gallup-s-clifton-dies-at-age-this-story-ran-in/article_cb499250-04a5-5852-b48f-282c047ff505.html |work=The Lincoln Journal Star |access-date=12 April 2018}}</ref> and ''[[Now, Discover Your Strengths]]'', updated to a new version called ''StrengthsFinder 2.0'' in 2007,<ref name="Lesko15">{{cite journal |last1=Lesko |first1=Ashley Prisant |last2= |first2= |date=12 October 2015 |title=How Do You Lead the Pack? A Resource to Develop Personal Strengths for Students and Practitioners |url=http://journals.sagepub.com/doi/pdf/10.1177/1052562915609958 |journal=Journal of Management Education |volume=40 |issue=108 |pages=103 |doi=10.1177/1052562915609958 |access-date=12 April 2018 }}</ref> which is among [[Amazon.com|Amazon]]'s 20 bestselling books of all-time as of 2017.<ref name="ChristianToday17">{{cite news |title=The top 20 best-selling books of all time on Amazon include two Christian books (but not the Bible) |url=https://www.christiantoday.com/article/the-top-20-best-selling-books-of-all-time-on-amazon-include-two-christian-books-but-not-the-bible/111784.htm |newspaper=[[Christian Today]] |date=12 August 2017 |accessdate=1 May 2018}}</ref>

===Gallup World Poll===
In 2005, Gallup launched the Gallup World Poll,<ref name="NewTimes15">{{cite news |title=China beats US in leadership approval ratings in Kenya |url=http://www.newtimes.co.rw/section/read/191369 |newspaper=[[The New Times (Rwanda)]] |date=7 August 2015 |accessdate=21 May 2018}}</ref> a 100-year initiative to capture the opinions of every person on Earth.<ref name="Whitfield12">{{cite news |title=Opinion: The case for Romney |last1=Whitfield |first1=Bentley |url=https://www.newsmax.com/t/newsmax/article/463074 |newspaper=[[Newsmax]] |date=6 November 2012 |accessdate=21 May 2018}}</ref> The company conducts surveys face-to-face or via telephone in more than 160 countries.<ref name="Orphanides16">{{cite news |title=Denmark is once again the happiest country in the world |last1=Orphanides |first1=K.G. |url=http://www.wired.co.uk/article/un-world-happiness-equality |newspaper=[[Wired UK]] |date=16 March 2016 |accessdate=21 May 2018}}</ref> The Gallup World Poll consists of more than 100 global questions as well as region-specific items. It includes the following global indexes: law and order, food and shelter, institutions and infrastructure, good jobs, well-being, and brain gain.<ref name="Sharma09">{{cite news |title=Opinion polls: answer lies in the question |last1=Sharma |first1=Rajeshwari |url=https://www.livemint.com/Consumer/UFvI3oKVnP5UKgfdb7MMEL/Jim-Clifton--Opinion-polls-answer-lies-in-the-question.html |newspaper=[[Mint (newspaper)|Mint]] |date=1 June 2009 |accessdate=21 May 2018}}</ref> Gallup also works with organizations, cities, governments and countries to create custom items and indexes to gather information on specific topics of interest.<ref name="gallup.com">{{cite web|url=http://www.gallup.com/poll/128189/Gallup-global-polling-work.aspx |title=How does Gallup's global polling work? |publisher=Gallup.com |date= |accessdate=2013-09-29}}</ref>{{primary source inline|date=September 2013}}

Gallup interviews approximately 1,000 residents per country. The target population is the entire civilian, non-institutionalized population, aged 15 and older. Gallup asks each respondent the survey questions in his or her own language to produce statistically comparable results. Gallup uses telephone surveys in countries where telephone coverage represents at least 80% of the population. Where telephone penetration is less than 80%, Gallup uses face-to-face interviewing.<ref name="gallup.com"/><ref>{{cite web|title=Louis Harris, Pollster at Forefront of American Trends, Dies at 95|url=https://www.nytimes.com/2016/12/19/us/louis-harris-pollster-at-forefront-of-american-trends-dies-at-95.html|quote=Like Elmo Roper and George Gallup, his pioneering predecessors, Mr. Harris plumbed attitudes with face-to-face interviews, using carefully worded questions put by trained interviewers to subjects selected as part of a group that was chosen as demographically representative of the nation.}}</ref>

===Gallup Poll===
====Polling in the United States====
{{anchor|Gallup Poll}}
The '''Gallup Poll''' is the division of Gallup that regularly conducts public [[opinion poll]]s. Gallup Poll results, analysis, and videos are published daily in the form of data-driven news. Conducting polls brings the company financial losses of about $10 million a year, but gives Gallup company the visibility of a well-known brand, which helps promote its corporate research.<ref name=Boudway_Newsweek />

Historically, the Gallup Poll has measured and tracked the public's attitudes concerning [[Politics|political]], [[social]], and [[Economy|economic]] issues, including sensitive or controversial subjects.

====Gallup Daily Tracking Methodology====
Gallup Daily tracking is made up of two surveys: the Gallup U.S. Daily political and economic survey and the Gallup-Healthways Well-Being Index. For both surveys, Gallup conducts 500 interviews across the U.S. per day, 350 days out of the year, with 70% on cellphones and 30% on landlines.<ref>{{cite web|title=Methodology Center|url=http://www.gallup.com/178685/methodology-center.aspx|website=Gallup.com|accessdate=March 15, 2017}}</ref><ref>{{cite web|url=http://www.gallup.com/poll/163631/gallup-daily-tracking-methodology.aspx|title=Gallup Daily Tracking Methodology|publisher=Gallup|accessdate=2015-12-12}}</ref><ref name=Gallup-Healthways-Well-Being-Index>{{cite news|author=CATHERINE RAMPELL|title=Discovered: The Happiest Man in America|url=https://www.nytimes.com/2011/03/06/weekinreview/06happy.html?_r=1&|accessdate=6 November 2013|newspaper=The New York Times|date=March 5, 2011}}</ref> Gallup Daily tracking methodology relies on live interviewers, dual-frame random-digit-dial sampling (which includes landline as well as cellular telephone phone sampling to reach those in cell phone-only households), and uses a multi-call design to reach respondents not contacted on the initial attempt.

The population of the U.S. that relied only on cell phones was 34% in 2012.<ref>[http://hotlineoncall.nationaljournal.com/archives/2012/06/cell-phone-addi.php Cell Phone Addiction Threatens Polling Industry] {{webarchive|url=https://web.archive.org/web/20121018002136/http://hotlineoncall.nationaljournal.com/archives/2012/06/cell-phone-addi.php |date=2012-10-18 }}</ref>

The findings from Gallup's U.S. surveys are based on the organization's standard national telephone samples, consisting of list-assisted random-digit-dial (RDD) telephone samples using a proportionate, [[stratified sampling]] design. A computer randomly generates the phone numbers Gallup calls from all working phone exchanges (the first three numbers of your local phone number) and not-listed phone numbers; thus, Gallup is as likely to call unlisted phone numbers as well as listed phone numbers.

Within each contacted household reached via landline, an interview is sought with an adult 18 years of age or older living in the household who will have the next birthday. Gallup does not use the same respondent selection procedure when making calls to cell phones because they are typically associated with one individual rather than shared among several members of a household. Gallup Daily tracking includes Spanish-language interviews for Spanish-speaking respondents and interviews in Alaska and Hawaii.

When respondents to be interviewed are selected at random, every adult has an equal probability of falling into the sample. The typical sample size for a Gallup poll, either a traditional stand-alone poll or one night's interviewing from Gallup's Daily tracking, is 1,000 national adults with a margin of error of ±4 percentage points. Gallup's Daily tracking process now allows Gallup analysts to aggregate larger groups of interviews for more detailed subgroup analysis. But the accuracy of the estimates derived only marginally improves with larger sample sizes.

After Gallup collects and processes survey data, each respondent is assigned a weight so that the demographic characteristics of the total weighted sample of respondents match the latest estimates of the demographic characteristics of the adult population available from the U.S. Census Bureau. Gallup weights data to census estimates for gender, race, age, educational attainment, and region.<ref>{{cite web|url=http://www.gallup.com/poll/101872/How-does-Gallup-polling-work.aspx |title=Public Opinion Polls: How does Gallup Polling Work? |publisher=Gallup.com |date= |accessdate=2013-09-29}}</ref>

The data are weighted daily by number of adults in the household and the respondents' reliance on cell phones, to adjust for any disproportion in selection probabilities. The data are then weighted to compensate for nonrandom nonresponse, using targets from the U.S. Census Bureau for age, region, gender, education, Hispanic ethnicity, and race. The resulting sample represents an estimated 95% of all U.S. households.<ref>{{cite web|url=http://www.gallup.com/poll/110380/How-does-Gallup-Daily-tracking-work.aspx |title=How does Gallup Daily tracking work? |publisher=Gallup.com |date= |accessdate=2013-09-29}}</ref><ref>{{cite web|url=http://www.gallup.com/poll/160715/gallup-daily-tracking-questions-methodology.aspx |title=Gallup Daily Tracking Questions |publisher=Gallup.com |date= |accessdate=2013-09-29}}</ref>

====Accuracy====
From 1936 to 2008, Gallup Polls correctly predicted the winner of the presidential election with the notable exceptions of the 1948 [[Thomas Dewey]]-[[Harry S. Truman]] [[United States presidential election, 1948|election]], where nearly all pollsters predicted a Dewey victory (which also led to the infamous [[Dewey Defeats Truman]] headline), and [[United States presidential election, 1976|1976]], when they inaccurately projected a slim victory by [[Gerald Ford]] over [[Jimmy Carter]]. For the 2008 U.S. presidential election, Gallup correctly predicted the winner, but was rated 17th out of 23 polling organizations in terms of the precision of its pre-election polls relative to the final results.<ref>[http://www.politisite.com/2010/08/06/poll-accuracy-in-the-2008-presidential-election-rasmussen-pew/ Poll Accuracy in the 2008 Presidential Election (summary)] Costas Panagopoulos, Ph.D. Department of Political Science, Fordham University, Initial Report, November 5, 2008</ref>

In 2012, Gallup's final election survey had [[Mitt Romney]] at 49% and [[Barack Obama]] at 48%, compared to the final election results showing Obama with 51.1% to Romney's 47.2%.<ref>[http://www.gallup.com/poll/158519/romney-obama-gallup-final-election-survey.aspx Romney 49%, Obama 48% in Gallup's Final Election Survey] November 5, 2012.</ref> Poll analyst [[Nate Silver]] found that Gallup's results were the least accurate of the 23 major polling firms Silver analyzed, having the highest incorrect average of being 7.2 points away from the final result.<ref name=silver>{{cite news|url=http://fivethirtyeight.blogs.nytimes.com/2012/11/10/which-polls-fared-best-and-worst-in-the-2012-presidential-race/ |title=Which Polls Fared Best (and Worst) in the 2012 Presidential Race|date=Nov 10, 2012|first=Nate|last=Silver|publisher=The New York Times}}</ref> Frank Newport, the editor-in-chief of Gallup, responded to the criticism by stating that Gallup simply makes an estimate of the national popular vote rather than predicting the winner and that their final poll was within the statistical margin of error. Newport also criticized analysts such as Silver who aggregate and analyze other people's polls, stating that "It’s much easier, cheaper, and mostly less risky to focus on aggregating and analyzing others’ polls."<ref>[http://pollingmatters.gallup.com/2012/11/polling-likely-voters-and-law-of-commons.html Gallup.Com - Polling Matters by Frank Newport: Polling, Likely Voters, and the Law of the Commons]. Pollingmatters.gallup.com (2012-11-09). Retrieved on 2013-07-12.</ref>

In 2012, poll analyst Mark Blumenthal criticized Gallup for a slight but routine under-weighting of black and Hispanic Americans that led to an approximately 2% shift of support away from [[Barack Obama]]. At the same time, Blumenthal commended Gallup for its "admirable commitment to transparency" and suggested that other polling firms disclose their raw data and methodologies.<ref name=blumenthal>{{cite news|url=http://www.huffingtonpost.com/2012/06/17/gallup-poll-race-barack-obama_n_1589937.html|title=Race Matters: Why Gallup Poll Finds Less Support For President Obama|date=June 17, 2012|first=Mark|last=Blumenthal|publisher=The Huffington Post}}</ref>

In 2013, the accuracy of Gallup polling on religious faith was questioned.<ref>{{cite news|last=Merica|first=Dan|title=Bucking previous trends, survey finds growth of the religiously unaffiliated slowing|url=http://religion.blogs.cnn.com/2013/01/10/bucking-previous-trends-survey-finds-growth-of-the-religiously-unaffiliated-slowing/?hpt=hp_t2|accessdate=11 January 2013|newspaper=CNN|date=January 10, 2013}}</ref> Gallup's polling on religiosity in the U.S. has produced results somewhat different<ref>{{cite web |url=http://www.gallup.com/poll/159785/rise-religious-nones-slows-2012.aspx |title=In U.S., Rise in Religious "Nones" Slows in 2012 |last= |first= |publisher=Gallup |date=January 10, 2013 |accessdate=}}</ref><ref>{{cite web |url=http://www.gallup.com/poll/159548/identify-christian.aspx |title=In U.S., 77% Identify as Christian |last=Newport |first=Frank |publisher=Gallup |date=December 24, 2012 |accessdate=}}</ref> from other studies on religious issues, including a 2012 study by the [[Pew Research Center]], which found that those who lack a religious affiliation were a [[Growth of religion#Nonreligious|fast-growing]] demographic group in the U.S.<ref name="PRC">{{cite web |url=http://www.pewforum.org/Unaffiliated/nones-on-the-rise.aspx |title='Nones' on the Rise |date=October 9, 2012 |publisher=[[Pew Research Center]] on Religion & Public Life |accessdate=}}</ref>

References
References

As I mentioned previously, here is a proposed summarized Gallup Poll subsection for this article should editors ultimately decide to split off the Gallup Poll information to its own standalone page.

Summary of Gallup Poll

The Gallup Poll

The Gallup Poll is the division of Gallup that regularly conducts public opinion polls in the U.S. Gallup Poll results, analyses, and videos are published daily in the form of data-driven news. Conducting polls brings the company financial losses of about $10 million a year, but gives Gallup company the visibility of a well-known brand, which helps promote its consulting activities.

Historically, the Gallup Poll has measured and tracked the public's attitudes concerning political, social, and economic issues.

In 2018, Gallup revamped its polling of the presidential approval rating and its Gallup-Sharecare Well-Being Index, which it had been conducting daily since 2008. As of 2018, Gallup began conducting weekly presidential approval rating polls. The presidential approval question was previously added onto its well-being surveys. Since the well-being survey moved from phone to mail surveys, Gallup reduced its telephone interview sample from 3,500 to 1,500 U.S. adults each week and was not able to continue daily presidential approval ratings polls. For the Gallup-Sharecare Well-Being Index in 2018, Gallup surveyed U.S. adults 18 and older using dual mail and web-based methodology. Gallup used a representative list of U.S. households to mail an invitation to a survey that respondents complete online.

Markup for summary of Gallup Poll

===The Gallup Poll===
The '''Gallup Poll''' is the division of Gallup that regularly conducts public [[opinion poll]]s in the U.S. Gallup Poll results, analyses, and videos are published daily in the form of data-driven news. Conducting polls brings the company financial losses of about $10 million a year, but gives Gallup company the visibility of a well-known brand, which helps promote its consulting activities.<ref name="Boudway12">{{cite news |title=Right or Wrong, Gallup Always Wins |last1=Boudway |first1=Ira |url=https://www.bloomberg.com/news/articles/2012-11-08/right-or-wrong-gallup-always-wins |newspaper=[[Bloomberg Businessweek]] |date=8 November 2012 |accessdate=1 May 2018}}</ref>

Historically, the Gallup Poll has measured and tracked the public's attitudes concerning [[Politics|political]], [[social]], and [[Economy|economic]] issues.<ref name="Pace84">{{cite news |title=George H. Gallup is dead at 82; pioneer in public opinion polling |last1=Pace |first1=Eric |url=https://www.nytimes.com/1984/07/28/obituaries/george-h-gallup-is-dead-at-82-pioneer-in-public-opinion-polling.html |newspaper=[[The New York Times]] |date=28 July 1984 |accessdate=1 May 2018}}</ref>

In 2018, Gallup revamped its polling of the presidential approval rating and its Gallup-Sharecare Well-Being Index, which it had been conducting daily since 2008.<ref name="Shepard18">{{cite news |title=Gallup ends daily presidential approval tracking poll |last1=Shepard |first1=Steven |url=https://www.politico.com/story/2018/01/03/gallup-ends-presidential-approval-tracking-poll-322280 |newspaper=[[Politico]] |date=3 January 2018 |accessdate=12 June 2018}}</ref><ref name="Nash12">{{cite news |title=Gallup Poll: Economic confidence hits highest since January 2008 |last1=Nance-Nash |first1=Sheryl |url=https://www.newsmax.com/t/finance/article/434827/2 |newspaper=[[Newsmax]] |date=4 April 2012 |accessdate=29 May 2018}}</ref> As of 2018, Gallup began conducting weekly presidential approval rating polls.<ref name="Shepard18">{{cite news |title=Gallup ends daily presidential approval tracking poll |last1=Shepard |first1=Steven |url=https://www.politico.com/story/2018/01/03/gallup-ends-presidential-approval-tracking-poll-322280 |newspaper=[[Politico]] |date=3 January 2018 |accessdate=12 June 2018}}</ref> The presidential approval question was previously added onto its well-being surveys.<ref name="Shepard18"/> Since the well-being survey moved from phone to mail surveys, Gallup reduced its telephone interview sample from 3,500 to 1,500 U.S. adults each week and was not able to continue daily presidential approval ratings polls.<ref name="Shepard18"/> For the Gallup-Sharecare Well-Being Index in 2018, Gallup surveyed U.S. adults 18 and older using dual mail and web-based methodology.<ref name="Gallup-Sharecare">{{cite web |url=http://www.gallup.com/224870/gallup-sharecare-index-work.aspx |title=How Does the Gallup-Sharecare Well-being Index Work? |date=1 January 2018 |publisher=[[Gallup]] |accessdate=12 June 2018}}</ref> Gallup used a representative list of U.S. households to mail an invitation to a survey that respondents complete online.<ref name="Gallup-Sharecare"/>

References
References

I welcome feedback and thoughts from the Wikipedia community. Thank you in advance, Danilo Two (talk) 13:32, 23 August 2018 (UTC)

@Justlettersandnumbers: Following up here in response to your decline, I believe this article's omission of major portions of Gallup's business should be considered omission of facts, as you put it. What I am proposing to do is add information about these businesses, phrased in a neutral and non-promotional manner, based entirely on well-regarded, independent secondary sourcing. Are there specific concerns with the material that I've offered for consideration? Thanks, Danilo Two (talk) 20:49, 18 September 2018 (UTC)

Danilo Two, I'm concerned not just about this proposed edit but about other material that has recently been added to the page at your request. I wonder, did you actually read the links to native advertising and deceptive advertising that I posted above? Is it clear to you that advertising content masquerading as neutral content is illegal in the United States, and that Wikipedia is subject to and governed by United States law?

AmericanAir88, do you have any thoughts on this? Or indeed Rjensen, Spintendo or Pol098, all of whom have recently received requests for help from this editor? I'm inclined to suggest that the page should be reverted to this revision, before the latest round of edit requests began. Any thoughts on that? Justlettersandnumbers (talk) 21:12, 18 September 2018 (UTC)

I think the solution is to go to the independent business press and get all the info from there--and keep in mind that apart from its polls Gallup is a small minor company with 2000 employees and ??? revenue that deserves at best a very short article. Rjensen (talk) 21:44, 18 September 2018 (UTC)

I have declared my conflict of interest clearly and consistently, including the "connected contributor (paid)" banner at the top of this talk page, so there is no cause to invoke "deceptive advertising". If this were it, then the {{edit COI}} queue should not exist at all. Since that is not the case, we should focus on the content of the article and what is most helpful to Wikipedia's readers.

The bulk of my work on this page thus far has centered around fixing and cleaning up existing content (all the changes are listed out above, for ease of review). Reverting to the version suggested by Justlettersandnumbers would revert simple fixes to the infobox and edits to add citations to existing unsupported content. I did propose a new Organization section, which was reviewed and approved by a volunteer editor, that explains basic company background information: company type, headquarters, number of offices, employees, and leadership. I included a note in there about lawsuits with other organizations using the Gallup name. This is not meant to be advertising, but rather useful information for readers. At every step I have taken care to follow Wikipedia's rules on neutral point of view and verifiability, carrying citations to independent, secondary sources.

For the proposed Services and divisions section, I'm actually not proposing a lot of new content. The completely new material here are small subsections on Gallup's Workplace, CliftonStrengths, and K-12 Education businesses, all supported by the independent press. I also seek to move the existing Gallup Poll, Gallup World Poll, and Gallup Press sections under this umbrella, and slightly tweak the Gallup World Poll language for accuracy. To focus this request on the specific additions I'm seeking, I am happy to post a new request focusing on Workplace, CliftonStrengths, and K-12 Education. Based on feedback here, I will also go through my proposal again to see if I should eliminate any detail sourced to lower-tiered sources. Thanks, Danilo Two (talk) 16:15, 19 September 2018 (UTC)

Danilo Two, I wonder, did you actually read the links to native advertising and deceptive advertising that I posted above? Do you understand that content intended to promote an entity (which is what you are paid to do here, right?), placed in such a way (like, say, in Wikipedia) as to appear to be neutral content, is illegal in the United States? That's not a reflection on your compliance with our local requirements for paid editors, which as far as I am aware is exemplary; it's the law of the country whose law governs this project. And no, the edit request process is essential – some editors are strongly discouraged from editing articles directly, but that does not mean that they are not welcome to offer corrections or propose additions of suitably referenced facts. But nowhere do we say or suggest that the process can be used to rewrite entire articles. On this, you and perhaps some of your colleagues might like to read WP:PAYTALK. Justlettersandnumbers (talk) 16:51, 19 September 2018 (UTC)

@Justlettersandnumbers: If there are concerns about the legality of COI editors proposing content, there are other forums suited for such discussions. My colleagues and I are not violating WP:PAYTALK. We try our hardest to be respectful of volunteer editors' time.

Per WP:TALK#USE, which says "Keep discussions focused on how to improve the article" and "Extended meta-discussions about editing belong on noticeboards, in Wikipedia-talk, or in User-talk namespaces, not in Article-talk namespace", I suggest we focus here on this article's content. Danilo Two (talk) 18:31, 19 September 2018 (UTC)

Request: Addition of Services and divisions header

Hello, Following the closure of the discussion above, I'm here with a new request. Disclosure: I have a conflict of interest because I'm here on behalf of Gallup as part of my work at Beutler Ink.

My request is as follows:

• Can editors consider creating a new section heading titled Services and divisions, and relocating the existing material from Gallup Poll and Gallup Press within it?

This heading could help keep all material about Gallup's various businesses in one place, and would neatly organize this article by details on Gallup the organization, its history, and its services.

I welcome feedback and thoughts from the Wikipedia community. Thank you in advance for considering, Danilo Two (talk) 19:26, 20 September 2018 (UTC)

no -- there is no evidence these services are noteworthy. You need major independent sources that say so. In my opinion, absent the very famous poll, there is no evidence here indicating the company is not deserving of much attention. Rjensen (talk) 22:23, 20 September 2018 (UTC)

@Rjensen: I understand. I appreciate your review of these requests, and I will take your feedback with me back to the drawing board. Thank you for considering, Danilo Two (talk) 20:07, 21 September 2018 (UTC)

Request: Services

Hello, Following feedback on my previous requests, I've gone back to the drawing board to draft new content that briefly explains Gallup's consulting business. Disclosure: I have a conflict of interest because I'm here on behalf of Gallup as part of my work at Beutler Ink. Editors' feedback on my previous requests was that any detail on Gallup's non-polling activities should be sourced only to major independent sources. With that in mind, I created the following draft, limiting detail to that which is written about in sources including Bloomberg Businessweek, U.S. News & World Report, The Guardian, The Wall Street Journal, Fast Company, Forbes, The Washington Post, and HuffPost. I also cut back on the amount of detail that I previously proposed.

The reason I'm proposing this section is because the article puts a heavy focus on the Gallup Poll. While Gallup is mostly known to the public for the Gallup Poll, it's a fraction of the firm's business. And while not covered to the same degree as its polling, its research and consulting business has been covered by major press, in addition to regional press. For the sake of Wikipedia's guidelines and feedback I've received so far, I have only used major nationally known publications as sources for this draft. It's my hope that editors will find this draft neutral and properly sourced.

Proposed draft for Services

Services

Gallup is mostly known to the public for its famous Gallup Poll. However, the bulk of the firm's business and revenue is derived from its other research and management consulting services. Among the analytics and consulting firm's workplace performance services are the Q12 employee engagement survey and CliftonStrengths. The Q12 employee engagement survey, which asks employees the same 12 questions about their workplace, coworkers, and management, aims to help managers and organizations understand and respond to employee concerns at work to improve productivity. CliftonStrengths, formerly called Clifton StrengthsFinder, is an online personality-assessment tool that focuses on 34 themes that make up the user's personality; Gallup uses the tool as part of its consulting. For K–12 education, Gallup consults and trains schools and school systems to focus on strengths and increase engagement. The company administers the Gallup Student Poll in the U.S., which measures success based on hope, engagement, and well-being.

Markup for proposed Services

==Services==

Gallup is mostly known to the public for its famous Gallup Poll. However, the bulk of the firm's business and revenue is derived from its other research and management consulting services.<ref name="Boudway12"/> Among the analytics and consulting firm's<ref name="Radu18">{{cite news |title=2017 a Record Year of Unhappiness |last1=Radu |first1=Sintia |url=https://www.usnews.com/news/best-countries/articles/2018-09-12/2017-a-record-year-of-unhappiness-around-the-world-survey-shows |magazine=[[U.S. News & World Report]] |date=12 September 2018 |accessdate=27 September 2018}}</ref> workplace performance services are the Q12 employee engagement survey<ref name="Caulkin98"/> and CliftonStrengths.<ref name="Feintzeig15"/> The Q12 employee engagement survey,<ref name="Caulkin98">{{cite news |title=How that pat on the head can mean money in the bank |last1=Caulkin |first1=Simon |url=https://www.nexis.com/docview/getDocForCuiReq?lni=3SH9-TCM0-0051-451W&csi=8399&oc=00240&perma=true |newspaper=[[The Guardian]] |date=19 April 1998 |accessdate=2 May 2018}}</ref> which asks employees the same 12 questions about their workplace, coworkers, and management, aims to help managers and organizations understand and respond to employee concerns at work to improve productivity.<ref name="Melendez15">{{cite news |title=Unhappy At Work? Swipe Right To Tell The Boss |last1=Melendez |first1=Steven |url=https://www.fastcompany.com/3046843/unhappy-at-work-swipe-right-to-tell-the-boss |newspaper=[[Fast Company]] |date=October 2015 |accessdate=21 May 2018}}</ref> CliftonStrengths, formerly called Clifton StrengthsFinder, is an online personality-assessment tool that focuses on 34 themes that make up the user's personality; Gallup uses the tool as part of its consulting.<ref name="Feintzeig15">{{cite news |title=Everything Is Awesome! Why You Can’t Tell Employees They’re Doing a Bad Job |last1=Feintzeig |first1=Rachel |url=https://www.wsj.com/articles/everything-is-awesome-why-you-cant-tell-employees-theyre-doing-a-bad-job-1423613936 |newspaper=[[The Wall Street Journal]] |date=10 February 2015 |accessdate=12 June 2018}}</ref><ref name="Adams09">{{cite news |title=The Test That Measures A Leader's Strengths |last1=Adams |first1=Susan |url=https://www.forbes.com/2009/08/28/strengthsfinder-skills-test-leadership-managing-jobs.html#1a6fe96e43d2 |newspaper=[[Forbes]] |date=28 August 2009 |accessdate=12 June 2018}}</ref> For K–12 education, Gallup consults and trains schools and school systems to focus on strengths and increase engagement.<ref name="Bui13">{{cite news |title=Montgomery County measuring ‘hope’ to help improve academic success in schools |last1=Bui |first1=Lynh |url=https://www.washingtonpost.com/local/education/montgomery-county-measuring-hope-to-help-improve-academic-success-in-schools/2013/07/17/79044dfa-e403-11e2-a11e-c2ea876a8f30_story.html?utm_term=.ed66ead4252e |newspaper=[[The Washington Post]] |date=17 July 2013 |accessdate=21 May 2018}}</ref><ref name="Klein15">{{cite news |title=This District Is Trying To Improve Student Achievement By Making Kids Feel Good About Themselves |last1=Klein |first1=Rebecca |url=https://www.huffingtonpost.co.uk/entry/howard-county-schools-gallup_n_7027234 |newspaper=[[HuffPost]] |date=8 April 2015 |accessdate=28 September 2018}}</ref> The company administers the Gallup Student Poll in the U.S., which measures success based on hope, engagement, and well-being.<ref name="Bui13"/><ref name="Bui13-StudentPoll">{{cite news |title=What the Gallup Student Poll measures and sample questions |last1=Bui |first1=Lynh |url=https://www.washingtonpost.com/local/education/what-the-gallup-student-poll-measures-and-sample-questions/2013/07/17/68eb6600-eb07-11e2-aa9f-c03a72e2d342_story.html?utm_term=.e256434ab531 |newspaper=[[The Washington Post]] |date=17 July 2013 |accessdate=21 May 2018}}</ref>

References
References

Does this seem like a reasonable, short summary of Gallup's main business? If it's acceptable to editors, I would ask for it to be moved into the live article. Because of my conflict of interest, I won't edit the article myself. I welcome feedback and thoughts from the Wikipedia community. Thank you in advance for considering, Danilo Two (talk) 17:10, 1 October 2018 (UTC)

No, Danilo Two, it does not. It reads like more a press release: we don't write stuff like "Gallup is mostly known to the public for its famous Gallup Poll" here, as this is an encyclopaedia, not an advertising platform. Apart from the overtly promotional tone and the matter of native advertising, which I thought I had already explained above, it's also poorly written. Let's see: it has a student poll which surveys students? Is that really worth mentioning? – would it not be strange if it surveyed anything else? And then it measures student success? Sorry, but no. Justlettersandnumbers (talk) 21:34, 1 October 2018 (UTC)

Sorry, forgot to mention that a listing of products and services is specifically mentioned as one of the many things that Wikipedia is not. See WP:NOTDIR: "7. Simple listings without context information. Examples include, but are not limited to: listings of business alliances, clients, competitors, employees ... , equipment, estates, offices, store locations, products and services, sponsors, subdivisions and tourist attractions (my bold/underlining). Justlettersandnumbers (talk) 21:40, 1 October 2018 (UTC)

Respectfully, I disagree with this assessment. My proposed content is not a "simple listing" of Gallup's services "without context"; it explains what these services are and how they relate to Gallup's work as a survey company. Additionally, the drafted content is not intended to be "promotional" and should not be confused with advertising; it is meant to convey straightforward information about services which are lesser known, but constitute the majority of Gallup's business. I believe this information would serve the reader's interest, and this is why I have offered it for consideration. Meanwhile, based on your comments, I've edited one sentence to read more clearly. I hope this modification will be recognized, by yourself or others, as willingness to find solutions and consensus to improve the content of this entry. Danilo Two (talk) 20:11, 3 October 2018 (UTC)

 Done - You're stalking me! But seriously, I'm impressed by how long it must have taken you to find my edits from four years ago, to ping me. I modified the services text and made some but not all of the changes. I tightened up the verbiage to make it more encyclopedic, and deleted some unnecessary sources, including the Guardian one you used because it was paywalled by Nexis. BTW - a Google search makes it look like the article appeared in the Observer. Also, according to sources, CliftonStrengths was originally just called StrengthsFinder, before it became Clifton StrengthsFinder, and the original author's contribution was quietly removed from history. [[1]] TimTempleton ^{(talk) (cont)} 20:32, 4 October 2018 (UTC)

@Timtempleton: Thanks for reviewing and editing my proposal. What you have done here is fair. As for going through the article history: there have not been too many edits to this page over the last few years, so it was not too much work to find constructive editors to contact for feedback and guidance. Thanks again! Danilo Two (talk) 21:21, 4 October 2018 (UTC)

Introduction

This is Mark, editor at Gallup. Much of this article has been updated in the last year, yet the introduction continues to offer a somewhat dated view of Gallup. For example: Gallup has not been structured as the live article indicates for years. To help the introduction summarize the article's most important contents, I propose this:

• Gallup, Inc. is an analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally. In addition to its analytics, management consulting, and Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.

Is it possible to update the introduction as proposed? I'm available to discuss this more if that is necessary. As a result of my conflict of interest, I will suggest edits on behalf of my employer using discussion pages only. Looking forward to working more with the Wikipedia community! GallupMS (talk) 19:25, 8 February 2019 (UTC)

References

@Michael Bednarek: Thank you for updating the introduction. Will you consider removing the second paragraph of the introduction: "Gallup has 30 offices in more than 20 countries, employing about 2,000 people in four divisions: Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press"? This is an outdated description of Gallup's operations. Thank you for collaborating! 198.175.141.60 (talk) 15:27, 6 March 2019 (UTC)

Request completed. @Michael Bednarek: Thank you! GallupMS (talk) 17:27, 8 March 2019 (UTC)