Talk:Hollister Co.

Name of the brand

This is really getting me upset! The official name of the brand is Hollister Co. not Hollister California. The California in the marketing logo is the equivalent of New York in the Abercrombie & Fitch marketing logo and not a part of the name! The same holds true for RUEHL which is marketed as RUEHL No.925 Greenwich Street New York, NY: obviously that is not the official name (simply RUEHL No.925) of the brand but a marketing addition. Can we please make this clear in the article, the distinction between the marketing version and the official name! - User:Hpfan1 (talk) May 18, 2009 16:05 (UTC).

Point of View

This article should be edited - the point of view held is not neutral. Unless it's possible to cite a job application which requires applicants to be muscular if male or svelte if female, this article doesn't follow Wikipedia standards.

Just a thought.

---

To follow up on my previous comment, I have removed the following:

"Hollister like its mom, fat company Abercrombie and Fitch, is known for its loud music, dark lit stores, and surfer image. Their employees called brand represenatative (basically models) are almost always beautiful, athletic, and popular teens and young adults ages 17-22. Hollister is one of the most wanted teen job positions in the country, although most teens do not get the job of course. To be hired at Hollister only the most attractive, popular,and muscular(guys) or svelte(girls), will be hired."

The entire paragraph is filled with unsubstantiated fact and can't be backed by statistics, making it a poor candidate for entry in to this article.

-Also entry level pay is 5.50/hr, I have friends who work there, so I'd hardly call it one of the most wanted job positions. 30% off for employees.

---

And also the dude who said "This article should be edited - the point of view held is not neutral. Unless it's possible to cite a job application which requires applicants to be muscular if male or svelte if female, this article doesn't follow Wikipedia standards." This is point of view. You don't need to state facts, just your opinion.

Target age

The most popular edit for this article seems to be the age they target. There's a small edit war between the high-school oriented targeting and the college-oriented targeting. Can we get some legitimate sources on this?--Aleron235 04:49, 26 December 2005 (UTC)

The target age is 14-18 based on this ref: http://www.abercrombie.com/anf/hr/jobs/careers.html from Abercrombie and Fitch! Now stop changing it! Holtville (talk) 00:46, 23 March 2008 (UTC)

Headline text

Ok, since I am an A&F Freak I should know it's

abercrombie kids - preteen
hollister - teen
A&F - college
ruehl - adult

-- Fitch Dude 21:11, 15 Jan 2006 (UTC)

You can't put a target age on the clothes. I'm 12 years old but i wear a&f as do many other people in my school.

• • Do you have some sort of source? Perhaps it's better if we change the wording to "popular among people ages xx-yy", since that's more easily verified without having to go into secret corporate documents of A&F.
  • My personal experience has been that most kids at my high school who wear this style of clothing wore A&F, and then once a Hollister opened in the nearby mall, immediately switched to Hollister. Kind of funny really. But it's proof that who A&F appears to target depends on where you live, and hence we should state the popularity by age instead.--Aleron235 20:35, 16 January 2006 (UTC)

-From Abercrombie & Fitch's career site < Brands < Hollister Co - http://www.hollisterco.com/hol/opportunities.html

That should be the verifiable source that points to the target age group to be high school students.

--Fullerene 01:06, 17 April 2006 (UTC)

Check out the second page of http://library.corporate-ir.net/library/61/617/61701/items/226696/anf_011107.pdf - "14-18." Much more specific to target age. --Iliaskarim 04:42, 8 March 2007 (UTC)

"Interview"

A passage was recently added about information gleaned from an interview with a Hollister employee. Was this a personal interview a person did for Wikipedia, or something published somewhere? If the person who added it is reading this, please post your source.--Aleron235 18:57, 19 April 2006 (UTC)

I think I may have stated this wrong- I simply asked the manager when I was shopping.Nenyedi 00:21, 24 August 2006 (UTC)

Formatting

The headers are messed up and there seem to be extra line breaks

Lawsuits

It keeps getting added and removed, it needs to stay removed until it can be properly cited with a source. If it was called ridiculous in the press, which particular press publication said it was? If they were sued three times in four years, find press coverage of the lawsuits, or you could possibly even find them on federal or local government websites.

History

The entire history section is unsourced and/or original research. I don't see anything worth keeping and think it should be deleted. --Iliaskarim 05:13, 8 March 2007 (UTC)

You can use, I believe, one of the employee handbooks, which is where i think was the first time this had been shown to me. I do remember management telling associates of a new store most of this as well, so if it was not in the employee booklets, it is in something which is given to them. so, not sure whether that helps or not, but either way, i do think the lawsuit section should be completely removed.Kmccusker2 07:21, 12 March 2007 (UTC)

Locations

Need to be updated! I added some in Houston, TX. There has got to be MUCH more Hollister stores out there! Or how about removing the locations list all together? The abercrombie, Abercrombie & Fitch, and RUEHL pages don't list all the locations.

There are many typos in various city names (ie: Rancho Cucamonda instead of Rancho Cucamonga), and only certain Southern California locations have receive the label "Los Angeles Area". A notable location that was left out was Irvine's Irvine Spectrum location, which is in Orange County. Compare to Newport Beach's Fashion Island location which did receive the notation. —Preceding unsigned comment added by Amavel (talk • contribs)

I agree that the list needs to be removed. The formatting is awful and it doesn't add anything to the article. I'll remove it unless disagreed here.. --Iliaskarim 03:54, 26 March 2007 (UTC)

I added the new store in Southampton, UK which opened 6 months ago and it got deleted off again. Thanks —Preceding unsigned comment added by 93.97.171.101 (talk) 22:32, 15 October 2009 (UTC)

"The Westfeild branch oh Holister is so popular that long ques often for for admition during weekends and extra staffa re required to organise this and admit customers. Listed below are the locations for new stores with planned opening dates (when available)." Bad English, no citations, also seems to be more a marketing tactic, removed. —Preceding unsigned comment added by 81.129.239.46 (talk) 15:02, 4 July 2010 (UTC)

Store in Franfurt MyZeil is open, another one opened last fall in the "Main Taunus Zentrum" mall in Sulzbach (near Frankfurt)Rouven Thimm (talk) 20:56, 13 May 2012 (UTC)

POV Reverts

Please stop reverting the page everytime progressive edits are attempted. The blurb from A&F doesn't add any useful information to the entry and it's simply their marketing blurb. My edits on the target demographic, however do add information and they're not from marketing. The 'possible copmetitors' sentence is ridiculously POV and must be sourced if it's expected to stay. (btw who in their right mind would say that Hollister competes with Ralph Lauren?? jeez) --Iliaskarim 03:58, 26 March 2007 (UTC)

According to hoovers, the top three competitors are: American Eagle, Gap and J Crew. --Nenyedi ^TalkDeeds_@ 18:38, 30 April 2007 (UTC) This is sourced and seems accurate. If you feel it is valuable, add it to the article. --Nenyedi ^TalkDeeds_@ 18:38, 30 April 2007 (UTC)

Vandalism

Should this article be protected? I was looking at archived versions of the page and I noticed a lot of vandalism, and currently the history section is under the external links, I also deleted comments made by some users that like to mess up an article for the fun of it. Also are the contents supposed to be on the right hand side where the company info is? I don't want to mess up the history section, I'll let more experienced users deal with that :) --~*Twinkler4*~ 00:34, 8 May 2007 (UTC)

Merge/redirect

There are so few sources for this article that it may make more sense to merge and redirect thematerial back to the main A&F article. ·:· Will Beback ·:· 00:15, 17 June 2007 (UTC)

agreedKmccusker2 06:07, 18 July 2007 (UTC)

Morris vs. Abercrombie & Fitch, Co.

I removed this section- it was WAY to suspicious.

• First of all, why is it illegal to request a photo ID to do a return?
• There was no other source. I searched it on google, and there were no other results other than wikipedia.
• It said you get a $5 gift card if you were asked for ID. It just sounded too much like a WP:HOAX.

If anyone can find a source for this, please re add the section to the article. As for now, lets keep it out. --Nenyedi ^TalkDeeds_@ 22:22, 9 July 2007 (UTC)

Now that you mention it, the editor who added the information in the first place (here) doesn't exactly invite confidence with her edit history. Precious Roy 05:04, 10 July 2007 (UTC)

doubted this at first. but its a true lawsuit/class action settlement. found it on the bottom of the hollisterco.com site under CA class notice. http://www.hollisterco.com/hol/ca_class_notice.pdf Kmccusker2 03:24, 17 August 2007 (UTC)

Prices

There was a paragraph which I removed that basically amounted to, "Some people think their prices are too high, other people think their clothes are good enough to buy them at the post prices." This is probably true of every retail store on the planet, to one degree or another. Is there anything special about Hollister in this regard that is documented in published sources? -- Beland 15:55, 6 October 2007 (UTC)

Live Video of Huntington Beach

I'm not necessarily the best writer, but I found this and thought that it was very interesting. If anybody has seen the live video feeds of Huntington Beach, California in some larger Hollister stores, this has a lot of information on the technology behind that. Essentially, they've got some high-end cameras piping data over multiple T1 lines, through a private narrowscast, and into the individual stores. Very cool.

http://www.proavmagazine.com/Retail_Restaurants/June20527200532500PM.htm —Preceding unsigned comment added by Zriggle (talk • contribs) 00:52, 19 October 2007 (UTC)

Fair use rationale for Image:Official Hollister Logo.PNG

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BetacommandBot (talk) 20:04, 5 December 2007 (UTC)

TfD nomination of Template:Abercrombie & Fitch brand

Template:Abercrombie & Fitch brand has been nominated for deletion. You are invited to comment on the discussion at the template's entry on the Templates for Deletion page. Thank you. — Rhobite (talk) 17:26, 15 December 2007 (UTC)

I disagree with the age range. I am 12 but I wear Hollister and A&F. —Preceding unsigned comment added by 64.38.133.190 (talk) 21:39, 17 May 2008 (UTC)

Point of View: HCO is not a dependent retailer!

Its is important for ALL editors adding new information or making corrections to the article to remember this: Hollister Co. is an off shoot of the Abercrombie & Fitch brand/company. Meaning, no sentence in the article should make it seem as if Hollister is its own entity acquiring locations on its own. For example, someone wrote, "It is understood that the retailer is in talks to take another four to five stores but locations under discussion have not been revealed." That incorrectly implies that Hollister is acquiring locations for itself, not A&F as it truly is. More of these such statements were throughout and have been removed. So in conclusion, the article is to be written in a way that emphasizes HCO's dependence upon A&F that is is merely a label.

Abercrombie & Fitch works every detail of the brand (important to emphasize that HCO is a brand and not a stand-alone company retailer). The same team that works on A&F works on all other brands. Think of it as A&F being the head in control, and abercrombie, Hollister Co., RUEHL No.925, and Gilly Hicks as the extremities of a body (the Abercrombie & Fitch company as a whole). -- User: Hpfan1 (talk) 16 July 2009, 18:31 (UTC).

Piper Jaffray

Here is the relevant text at the citation:

West Coast Brands (e.g. Pacific Sunwear, Volcom, Quicksilver, Zumiez) took the No. 1 spot in clothing brand preferences among teens, followed by Hollister, Forever 21, American Eagle and Abercrombie & Fitch. Specifically among brands ranked by young women, Forever 21 took the "most preferred" position, while West Coast Brands continued to remain a favorite among young men.

— "16th Semi-Annual Piper Jaffray 'Taking Stock With Teens' Study Indicates Bottom May Be Nearing for 'Discretionary Recession'" 10/9/2008 10:00:00 AM Press Release, Piper Jaffray

Here is our text:

Despite the age target, the appeal of the HCO brand is universal like its parent brand and was ranked as the second most preferred teen clothing brand in 2008 by US Bancorp Piper Jaffray.

I think we are making unsupported statements. First, nowhere in the source does it say that the appeal of any clothing line is "universal". Second, the ranking is ambiguous. "West Coast Brands " appears to be a category of fashion retailing, meaning that the entire category is number one, with no indication of how individual retailers would be ranked. However since four of them are listed and it goes on the say, "followed by", it's possible that Hollister is actually ranked fifth. Finally, the phrase "despite the age target" appears nonsensical. It would make more sense to say "because of the age target", since they are targeting teenagers. I think we can better summarize this source by saying something like, "In an October 2008 survey, Hollister was high on the list of teenagers' brand preferences."   Will Beback  talk  23:29, 16 July 2009 (UTC)

References

Bedbug news, July 1

Abercrombie shuts New York store due to bedbugs --CliffC (talk) 02:36, 3 July 2010 (UTC)

"the senior management blew off complaints about bedbugs for almost a month" --CliffC (talk) 02:41, 3 July 2010 (UTC)

Namesake of store

It appears we have contradictory information regarding the origins of the name of Hollister. According to this edit summary, "I have spoken with the HCo marketing dept and they told me they tried to do a photo shoot here [the Hollister Ranch] because it is the company's namesake". However, this article from the Los Angeles Times states that "Despite rumors that the clothing line was named for the town or a popular surf spot near Santa Barbara, Cupps said Abercrombie & Fitch pulled the Hollister name out of thin air and then created a storyline to project a Southern California beach vibe to go with the surf-wear line.". Dough4872 01:09, 16 November 2011 (UTC)

the article mentions nothing about the Hollister Ranch. If we can find a source for it we might mention that fact. However there's nothing at the linked site which has anything to do with clothing. It mostly concerns real estate.   Will Beback  talk  06:32, 16 November 2011 (UTC)

So should the linked site be removed, even if it turns out the clothing store was named after the ranch? Dough4872 01:26, 17 November 2011 (UTC)

I see its already been removed. Dough4872 04:47, 17 November 2011 (UTC)

I don't see why we'd link to the ranch site, even if it's the namesake. It has nothing to do with the clothes brand. If there was a special connection between the ranch and clothing, like they developed a style, then it would make sense. Aside from its nice location and its unusual ownership and visitation policy, it seems like a typical ranch with no special history. But if we ever get a source connecting them we can revisit the issue.   Will Beback  talk  04:55, 29 November 2011 (UTC)

Toned down hype a bit - too much advertising

Parts of the article read too much like an ad. I removed some WP:PEACOCK phrases, ("coolest store", "memorable", "fashionable", etc.) Also added a "cite needed" on the "walking self-marketing" paragraph. (I tried to find a cite for that. A Google search for "walking self-marketing" turns up many hits with text close to the Wikipedia text. This article was apparently used as content for a blog spam generator, so now there are hundreds of hits on that phrase, most associated with some coupon scam.[1][2]. No legit source not derived from Wikipedia was found.) --John Nagle (talk) 20:45, 15 December 2013 (UTC)

Took out the uncited "walking self-marketing paragraph" - after two months, no one found a reference. --John Nagle (talk) 20:11, 11 February 2014 (UTC)

Toned down hype some more. Incidentally, the "future expansion" section needs attention, because it's out of date, referring to possible future events with dates now in the past. John Nagle (talk) 20:38, 17 March 2016 (UTC)

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General Updates Needed

Hello,

By way of disclosure, we are associates of Abercrombie & Fitch Co., which owns Hollister, and we would like to provide some edits to this page that update some of the outdated information.

Please advise on the best way for these edits to be incorporated into the current page.

Thanks, A&F Co. Communications Team. — Preceding unsigned comment added by Anfpublicrelations (talk • contribs) 16:38, 29 January 2020 (UTC)