Talk:Movie packaging

	Film portal This article is within the scope of WikiProject Film. If you would like to participate, please visit the project page, where you can join the discussion and see lists of open tasks and regional and topical task forces. To use this banner, please refer to the documentation. To improve this article, please refer to the guidelines.FilmWikipedia:WikiProject FilmTemplate:WikiProject Filmfilm articles
	This article is supported by the Filmmaking task force.

Marketing & Advertising Mid‑importance

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Mid	This article has been rated as Mid-importance on the importance scale.

Untitled[edit]

I have some concerns about this article, mainly surrounding the title. "Film packaging" would be more consistent with other filmmaking articles (e.g. film distributor, not movie distributor). However, TV shows are often developed as packages - it is not a concept specific to film. "Agency package" would be appropriate for the meaning described in this stub, but despite the what the article says as currently written, packaging is not just something that agencies do. If a producer buys a script and attaches a director and a star, he has created a "package" - no agent involved. The package is simply the idea of literary material (book/script/pitch) plus key people (director/screenwriter/actors/producers); packaging is the process of deal-making involved in putting a package together. It is a term used in many contexts in the industry, and may not warrant it's own entry.

On a related note, there is no stand-alone article for film (or TV) development - it exists as a subsection of Filmmaking, and only covers a narrow explanation of development. If an entry on development were created, it could incorporate these ideas of film packaging in general, plus a stub "Agency package" could be created to discuss the particular type of packaging that large talent agencies are involved in, as this current stub describes. Griffithfk (talk) 22:36, 28 June 2011 (UTC)[reply]