Talk:Reverse marketing/Archives/2013

General discussion

I cannot fathom where this is blatant advertising for anything. sriks8 (talk) 16:37, 20 December 2007 (UTC)

Neither can I, as the reviewing admin. It's not really an ad, but it does not show that anyone has ever used the term in an independent published reliable source--if they have, add the refs. Changed to prod., to give your 4 or 5 days to find them. If you remove the tag without improving the article, it should go to AfD, where it will probably not pass. DGG (talk) 17:43, 20 December 2007 (UTC)

I adjusted the references. The two "articles" you had at first were not usable sources--they are really just PR releases. the one you just found is good--and so was another from the external references. It would be good to get a more recent reference also.

But I also removed the example, which might have looked like excessive mention of a particular company. I doubt it was intended, but if you're going to give example like that , you should give a range of them--and they are usually not necessary--it's better to talk a little more abstractly, and perhaps mention within a single sentence a few cases, with refs. I think the article might hold up now, so I removed the tag. But be prepared to defend it.DGG (talk) 00:30, 21 December 2007 (UTC) Well I personally believe the definition written here relates more to the definition of conventional marketing where a pull in the market is generated. What I believe reverse marketing is that it is also gneration of a pull for the product or service in the market but by unconventional sources. I mean sources which are not the norms to be targetted for that pull. I can relate it with my personal work experience. I am in logistics industry and here normally we target shippers as our customers. However if we target the consignees to nominate us and force the shipper to use our services, then probably this is reverse marketing as this is not the conventiional way of generating the pull.

Adnan Ahmed Dharra —Preceding unsigned comment added by 203.128.26.88 (talk) 08:48, 17 July 2008 (UTC)

Definition?

'reverse marketing' is a term widely used in employment services (in Australia at least) to describe the situation where potential employees are marketed to employers (instead of employers saying what positions they have to fill, and waiting for potential employees to fill the gap). eg http://jobaccess.gov.au/ServiceProviders/Assisting_employers/Engaging_employers/Pages/reversemarketing.aspx http://deewr.gov.au/Employment/ResearchStatistics/ProgEval/Documents/EPF_Chapter_3_Reverse_Marketing.pdf http://www.employmentadvantage.com.au/employment-consultants/reverse-marketing.html

I think these definitions make it quite a different concept to attraction marketing, and different to the definition provided. It is more that, rather than the supplier seeking customers ('buy from us, we're the product you want'), the (potential) customer seeks to tell the supplier why they would make a good customer ('sell to me, I'm the customer you want').

Is this a different concept, or am i just reading it differently? WotherspoonSmith (talk) 01:22, 3 December 2012 (UTC)

If I recall correctly, the term reverse-marketing was coined in the 80's. The difference between marketing and reverse-marketing is that the former is “triggered” by the supplier whereas the latter is “triggered” by the customer – thus reverse marketing. As such, attraction marketing is not the same as reverse marketing. The only thing that is common is the desire for long term supplier-customer relationships when plain marketing may look at no relationship what so ever. Reverse-marketing has its locus on a customer seeking and maintaining suppliers in a supply chain relationship. Marketing has its locus on a supplier seeking customers; perhaps we could then define attraction marketing with a locus on a supplier seeking and maintaining customers in a longer term relationship. LC Australia — Preceding unsigned comment added by 203.35.82.174 (talk) 02:17, 19 February 2013 (UTC)

reverse marketing vs attraction marketing

I have reverted the merge/ redirect of these articles. Attraction marketing is "is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it." Reverse marketing, as described in the article, is "is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer" or "an aggressive and imaginative approach to achieving supply objectives. The purchaser makes the initiative in making the proposal." Acttraction marketers might also call what they do 'reverse marketing' but that doesn't mean that all reverse marketing is attraction marketing. It's a tiny article- pretty much a stub- but it would be a disservice to people coming here looking for reverse marketing to be redirected to what is typically a different concept entirely.WotherspoonSmith (talk) 00:32, 8 April 2013 (UTC)