Talk:Visual brand language

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Definition[edit]

As a professional and veteran in the Product Development world, we use the term Visual Brand Language (VBL) to imply something simlar, but differnt from what is written in this definition. The way that we use and sell (in a consulting manner) this term is that VBL is basically the look and feel of a line of products. It is the essence of what a product looks and feels like to the user. An example, Apple Computer has a certain way that they design their products that the user immediately identifies as being "Apple". The VBL is the binding collection of details that comprise the product's design that make it inherently distinguishable as an Apple product instead of a Dell or Hewlett-Packard product. VBL is being defined and documented by many companies in the form of written standards guides, that guide the process of new product development, in an effort to maintain the correct VBL of their products. I am not a word-smith so I do not think that I have articulated this very well, but hopefully the basic tenet of what I am saying might help to evolve this definition. 67.153.215.234 20:49, 29 October 2007 (UTC)[reply]

Potential references[edit]

I've moved the section "Reference books" to the talk page because they don't appear to be refences, and the article has no references yet. --Ronz (talk) 18:03, 18 May 2009 (UTC)[reply]

Aaker, D., Building Strong Brands, (1996), New York: The Free Press. ISBN 978-0029001516
Lockwood, T; Walton, T., Building Design Strategy, (2008), New York: Allworth Press. ISBN 9781-581156539
Brunner, R.; Emery, S., Do you matter? How great design will make people love your company., (2009), Upper Saddle River: Ft Press. ISBN: 978-0137142446

Use of article to promote new book?[edit]

This entry looks to me like spam trying to promote the new book of one of the sources. *sigh* —Preceding unsigned comment added by 80.8.83.38 (talk) 14:27, 3 June 2009 (UTC)[reply]