Talk:Voice of the customer/Archives/2017

This page is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page.

Sources

Below are some sources that can be used to improve and expand this article. North America¹⁰⁰⁰ 09:48, 21 May 2017 (UTC)

Acquiring, Processing, and Deploying: Voice of the Customer. CRC Press.
Satisfaction: How Every Great Company Listens to the Voice of the Customer. Penguin.
Listening to the Voice of the Customer. Purdue University Press.
Voice-of-the-Customer Marketing. McGraw Hill Professional.
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions. Chapter 8. Routledge.
Developing New Services: Incorporating the Voice of the Customer Into Strategic Service Development. ASQ Press.
The Voice of the Customer. Marketing Science.
Seeing the voice of the customer: Metaphor-based advertising research. Journal of Advertising Research.
'Voice of the Customer. Journal of Clinical Engineering.
Marketing online banking services: The voice of the customer. Journal of Financial Services Marketing.
Voices Into Choices: Acting on the Voice of the Customer. Oriel Incorporated.
The Voice of the Customer in Product Development (4th Edition). Multimedia Pub