The Electronic Cable Committee
The Electronic Cable Committee (TECC) was founded in 1992 by the Cabletelevision Advertising Bureau and the American Association of Advertising Agencies,[1] with the aim of developing and testing "an electronic information exchange system to simplify the paperwork associated with buying commercial time on cable television".[2]
References[edit]
- ^ "Cable pursues electronic standards that could prove useful to all media". Mediaweek. Archived from the original on 2012-10-11. Retrieved 2011-06-20.
- ^ Elliott, Stuart (1993-08-27). "A Push to Simplify Buying Cable Time". The New York Times. Retrieved 2011-06-20.
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