The Lumistella Company
The Lumistella Company (founded in 2005)[1] is a Christmas focused[2] intellectual property company,[3] headquartered in Atlanta, Georgia.[4][5]
History[edit]
The founders of The Elf on the Shelf® brand, Chanda A. Bell[6] and Christa Pitts,[7] along with their mother Carol Aebersold, formed CCA & B, LLC in 2005.[8] Since then, the business has changed its name and is now known as The Lumistella Company.[9][10]
The Lumistella Company was established in 2005 following the release of The Elf on the Shelf: A Christmas Tradition,[11] The Elf on the Shelf®,[12][13] Elf Pets®, and Elf Mates™ are among the company's Christmas brands.[4][14]Over 28 million Scout Elves, Elf Pets, and Elf mates have been sold worldwide by The Lumistella Company since 2005.[5]
The company collaborates with over 80 partners globally and distributes branded goods in 24 countries across five continents.[5]
References[edit]
- ^ sheath@mdjonline.com, Skyler Heath (2023-12-19). "Starlight, The Lumistella Company Deliver Holiday Cheer to Children's Patients". Marietta Daily Journal. Retrieved 2024-01-10.
- ^ Velit, Nadia (2023-06-13). "The Business of Believing: The Lumistella Company Brings the Magic of Christmas to Families Year Round". The Toy Book. Retrieved 2024-01-10.
- ^ McInnis, Kaitlyn. "Beaches Resorts Is Now Offering A Special Package For Your Kids' Elf On The Shelf". Forbes. Retrieved 2024-01-09.
- ^ a b "The Lumistella Company | Rocket Licensing". www.rocketlicensing.com. Retrieved 2024-01-09.
- ^ a b c PYMNTS (2023-12-16). "How Elf on the Shelf Co-Founder Turns Tradition Into Success". Retrieved 2024-01-09.
- ^ Pelletier, Ashley (2023-09-30). "The Lumistella Company Reveals Santaverse Storytelling World at Toy Fair". The Toy Book. Retrieved 2024-01-10.
- ^ "Lumistella and The Frozen Farmer partner to launch new frozen treat". FoodBev Media. 2023-10-11. Retrieved 2024-01-09.
- ^ Company, The Lumistella. "The Magical Stories of Santa's North Pole Come to Life With the Launch of The Lumistella Company". www.prnewswire.com. Retrieved 2024-01-10.
- ^ "Atlanta-based Lumistella Company's The Elf on the Shelf franchise observes the magic of Christmas year-round". WABE. 2023-12-11. Retrieved 2024-01-09.
- ^ "Co-founder of company which owns The Elf On The Shelf brand explains its origins". Sky News. Retrieved 2024-01-10.
- ^ "How the Elf on the Shelf Took Over Christmas". Bloomberg.com. 2023-12-20. Retrieved 2024-01-09.
- ^ Silberstein, Nicole (2023-12-14). "Elf on the Shelf Founder on the Brand's Unlikely but Enduring Success". Retail TouchPoints. Retrieved 2024-01-10.
- ^ Farmer, Frozen. "The Lumistella Company and The Frozen Farmer Unveil a New Holiday Treat: The Elf on the Shelf® Santa's Cookies Ice Cream Line is Now Available at Your Grocer's Freezer". www.prweb.com. Retrieved 2024-01-10.
- ^ "'The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf". 2023-12-24. Retrieved 2024-01-10.