Todd Reed (designer)

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Todd Reed (born April 16, 1973)[1] is an American fine jewelry designer best known for his use of rough diamonds.[2] Reed's designs are hand-fabricated in Boulder, Colorado using recycled metals.[3]

Career[edit]

Before making jewelry, Reed experimented with clothing, furniture, sculpture, painting and leatherwork.[4] In 1992 Reed began working for leathersmith Eric Hodges,[5] fabricating the metal conchos for leather bags. Soon after, Reed was introduced to rough diamonds by collector Jack Greenspan.[6][7] Reed started teaching himself how to create jewelry from metal using colored gemstones.[6][8] Even though Reed found a passion for creating jewelry, he enrolled in Western Culinary Institute in Portland.[6] While attending school he sold his designs at local markets.[6]

Todd Reed (company)[edit]

After completing school, he moved back to Colorado and began selling jewelry to galleries. He established his company at the age of 17.[9] As his small business grew he began incorporating raw diamonds into his work. Reed was among the first to use raw diamonds in modern jewelry, creating a new category in fine jewelry.[10]

In 2010 Reed opened his first showroom in Boulder, Colorado.[3] His second showroom opened in Venice, CA in September 2014.[11] Reed's designs are also sold in more than 70 jewelry stores nationwide.[12]

Sustainable material[edit]

Reed uses raw stones, 18K and 22K yellow gold, sterling silver, rose gold and palladium.[13][14] He uses naturally colored and untreated diamonds for his jewelry.[9] The material he uses is responsibly sourced. Moreover, he uses natural resources and ensures fair treatment for the involved workers.[15]

According to his responsibility mentality, he grows the brands philanthropic engagement and support of local businesses. He contributes to several philanthropic organizations and provides mentorship programs at local metalsmithing schools.[15][16][17]

Awards[edit]

  • 2009 Veranda Art of Design Award in the Personal Luxury category[18]
  • 2011 "Best in Show" in the AGTA Spectrum Awards[19]
  • 2012 "Best in Show" in the AGTA Spectrum Awards[20]
  • 2012 JCK Jeweler's Choice Award in the Palladium Jewelry category[21]
  • 2013 Centurion Design Award in Contemporary Metals category[22]

References[edit]

  1. ^ "Todd Reed, Inc". Contemporary Jewelry Design Group. Retrieved January 2, 2015.
  2. ^ "Todd Reed's Play on Pearls", Robb Report, 20 June 2014. Retrieved on 2 January 2015.
  3. ^ a b Gollan, Doug "In Todd (Reed) We Trust",Elite Traveler, 11 July 2014. Retrieved on 2 January 2015.
  4. ^ "Todd Reed Trunk Show". Squash Blossom. Retrieved 2020-10-13.
  5. ^ "Design Talk - Todd Reed", DiamondWorld.net, 18 February 2013. Retrieved on 2 January 2015.
  6. ^ a b c d Michelle, Amber. "Raw Power", Rappaport Magazine, March 2009. Retrieved on 2 January 2015.
  7. ^ "Veranda Art of Design Awards Winner 2009", Veranda, September 2009. Retrieved on 2 January 2015.
  8. ^ Oriel, Andy. December 2009. The Softer Side of Forging. Lapidary Journal, December 2009, pp. 26
  9. ^ a b "A diamond in the rough: Designer Todd Reed offers unconventional perspective on jewelry and love". CultureMap Houston. Retrieved 2020-10-13.
  10. ^ "10 Products That Revolutionized the Jewelry Trade", JCK, 1 January 2012. Retrieved on 2 January 2015.
  11. ^ Alcala, Natalie. "Ethical Fine Jeweler Todd Reed's Venice Shop Opens Next Week", Racked LA, 4 September 2014. Retrieved on 2 January 2015.
  12. ^ "Todd Reed Bows in Venice Beach", WWD, 25 September 2014. Retrieved on 4 January 2015.
  13. ^ Jewelry, Emerson Fine. "Todd Reed". Emerson Fine Jewelry. Retrieved 2020-10-13.
  14. ^ Alexandra Malmed (2015-07-08). "Diamond in the Rough: an Evening with Jewelry Designer Todd Reed Los Angeles Magazine". Los Angeles Magazine. Retrieved 2020-10-13.
  15. ^ a b Hooson, Livia (2018-08-08). "Designer Todd Reed on His Passion for Sustainably Made Jewelry". Robb Report. Retrieved 2020-10-13.
  16. ^ "Designer Todd Reed on His Passion for Sustainably Made Jewelry". eyeonjewels.com. Retrieved 2020-10-13.
  17. ^ "Spotlight on JCK Tucson 2016 Keynote Speaker: Todd Reed". JCK. Retrieved 2020-10-13.
  18. ^ "Todd Reed Bio", Veranda, September 2009. Retrieved on 2 January 2015.
  19. ^ "Todd Reed Wins AGTA Spectrum Awards “Best in Show”", Accessories Magazine, 26 October 2010. Retrieved on 2 January 2015.
  20. ^ "Todd Reed Wins 2nd "Best of Show" at Spectrum Awards", Accessories Magazine, 25 October 2011. Retrieved on 2 January 2015.
  21. ^ "2012 JCK Jewelers’ Choice Award Winners. JCK, March 2012. Retrieved on 7 January 2015.
  22. ^ "2013 CENTURION DESIGN AWARD WINNERS ANNOUNCED", The Centurion, 7 February 2013. Retrieved on 7 Jan 2015.
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