Tolak Angin
 A 15ml sachet of Tolak Angin | |
| Product type | Medicine |
|---|---|
| Produced by | Sido Muncul |
| Country | Indonesia |
| Tagline | Orang Pintar Minum Tolak Angin |
Tolak Angin is a herbal supplement product produced in Indonesia by Sido Muncul. Sold as a syrup packaged in yellow sachets, it is one of the most popular brands in Indonesia.
Product[edit]
The product contains, as ingredients, ginger, wild mint, fennel, cumin, screw tree, cloves, and honey, with a claimed secret recipe. It is typically sold in sachets, priced at less than $0.25 each in 2014. Generally, it is consumed in Indonesia by people experiencing "masuk angin" or common cold – a general description for common ailments resulting in weakened immune systems. Several variants are manufactured, including sugar-free and child-oriented variants, and separate products such as Tolak Angin branded candies and ointment.[1][2]
Brand[edit]
In Indonesia, Tolak Angin is ubiquitously used and is one of the most popular consumer brands, with the product being sold in millions of small vendors. The product is well-recognized by its yellow sachet packaging, which has been copied by similar products of competitors.[2][3] The brand's slogan is "Orang pintar minum Tolak Angin" ("Smart people takes Tolak Angin").[4]
Outside of Indonesia, Tolak Angin is also sold in, for example, Philippines, Malaysia, Nigeria, Hong Kong, Australia, the Netherlands, and the United States. Exports outside Indonesia comprised around 5 percent of the product's sales in 2014.[5][6] In 2016, it was reported that the annual production of the product was at 780 million sachets.[7]
History[edit]
The mixture was reportedly first developed by Rahmat Sulistyo in 1930, as a family recipe. It was first sold to the public at Yogyakarta in 1940 as a premixed jamu, though due to the Indonesian National Revolution the family moved to Semarang and there in 1951 the company Sido Muncul was founded. It was sold as a regular jamu until 1992, when it adopted 15 ml sachets as packaging instead.[8] The product is also sold in powder sachets.[2]
In 2015, Tolak Angin sachets sold in California were given Prop 65 warnings which indicated that they contained lead. The distributor later clarified that the warnings were due to "abundance of caution".[9]
Sido Muncul opened a new production facility for Tolak Angin at Ungaran, Semarang in 2018 with a production capacity of 200 million sachets per month, compared to 80 million in its prior facility.[10]
References[edit]
- ^ Astutik, Yuni (21 January 2020). "Tolak Angin, Dari Jamu Godog Hingga Jamu Cair Modern". CNBC Indonesia (in Indonesian). Retrieved 8 May 2020.
- ^ a b c Bland, Ben (1 June 2014). "Appetite grows for Indonesia's herbal remedies". Financial Times. Retrieved 8 May 2020.
- ^ "From street stalls to bourses, South East Asia's traditional medicine makers promise panacea". Reuters. 20 December 2013. Retrieved 8 May 2020.
- ^ "Orang pintar, wong bejo, lalu orang kreatif". Merdeka (in Indonesian). 2 May 2014. Retrieved 8 May 2020.
- ^ "Kisah Tolak Angin Menembus Pasar Global". SWA (in Indonesian). 13 August 2014. Retrieved 8 May 2020.
- ^ "Sido Muncul menjajal ekspor ke negara tujuan baru di tahun 2020". Kontan (in Indonesian). 23 December 2019. Retrieved 8 May 2020.
- ^ "Drug Regulator Deems Tolak Angin Safe Despite US Labeling". Jakarta Globe. 14 August 2015. Retrieved 8 May 2020.
- ^ Astutik, Yuni (2 February 2020). "Setelah Jamu Godok & Cair, Kini Tolak Angin Berbentuk Kapsul". CNBC Indonesia (in Indonesian). Retrieved 8 May 2020.
- ^ "Tolak Angin said to contain lead in California, PT Sido Muncul denies allegations | Coconuts Jakarta". Coconuts. 14 August 2015. Retrieved 8 May 2020.
- ^ Prawitaningrum, Raras (24 April 2018). "Perluas Pabrik, Sido Muncul Produksi 280 Juta Sachet Jamu per Bulan". detikfinance (in Indonesian). Retrieved 8 May 2020.