Torbit

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torbit.com
IndustryInternet
GenreCloud Based Website Accelerator
FoundedSan Mateo, California
November 2010
FounderJosh Fraser, CEO
Jon Fox, CTO
Headquarters,
United States
Area served
Worldwide
ProductsTorbit Insight
Torbit Site Optimizer

Torbit.com (Founded in November 2010) was a San Mateo, cloud based website acceleration service. Torbit drew attention from TechCrunch and other publications for their web optimization service. The service is billed as being the first in the industry to offer insights which allow companies to track the real time performance of their websites.[1]

Insight[edit]

According to TechCrunch, the Torbit solution gives users access to real time URL data, including a map based system displaying user load times, and key metrics which allow a company to pinpoint the least optimized URL's on their site.[1] TechCrunch indicated the product is a potential competitor for Cloudflare, although Torbit founder and CEO is quoted in the article, claiming it to be a complementary service.

As of November 2012 - TechCrunch had reported over 1,000 leading sites had installed Torbit's scripts as part of their web optimization strategy.[2]

John Titlow of Read Write, opined that the company's product would be popular now that load times are a factor in Google page rankings.[3]

Acquisition[edit]

On July 24, 2013, Walmart Labs (the tech division of Walmart, Inc.), announced the acquisition of Torbit [4] in order to improve Walmart.com and help the retailer in its competition with Amazon.

References[edit]

  1. ^ a b Emerson, Rip (26 April 2012). "Torbit's Insight Measures The Effect Of Site Speed On Your Bounce, Conversion & Revenue". Tech Crunch. Retrieved 2 January 2013.
  2. ^ Emerson, Rip (15 November 2012). "Torbit's Insight Measures The Effect Of Site Speed On Your Bounce, Conversion & Revenue". Tech Crunch. Retrieved 2 January 2013.
  3. ^ Titlow, John (17 November 2010). "Automatically Speed Up Your Website With Torbit". Read Write. Retrieved 2 January 2013.
  4. ^ "Walmart Labs buys Torbit to make its sites faster on all devices". 24 July 2013.

External links[edit]