Universal Magazines

Universal Magazines
Company type	Private
Industry	Print media, hypermedia
Genre	Niche Media products
Founded	1986
Headquarters	North Ryde, New South Wales, Australia
Key people	Prema Perera (CEO); Vicky Mahadeva (CFO); Janice Williams (publisher); Emma Perera (associate publisher);
Products	Magazines, websites
Services	Advertising, creative services, publishing
Subsidiaries	Australian Publishing Company; Universal Online Media; Universal WellBeing; Completehome.com.au Media Group; Paper Pocket Group; Westwick Farrow Media;
Website	umco.com.au www.universalshop.com.au www.paperpocket.com.au www.completehome.com.au www.wellbeing.com.au

Universal Magazines (now Universal Media Co.) is an Australian publisher of magazines, websites, and calendar products that cater to niche markets. Prema Perera is currently CEO of the company.^[1]

In 2018, Universal Magazines rebranded as Universal Media Co,^[2] taking into account the increasing importance of online and new media in their business model. In 2019, Universal Magazines sold Pool+Spa to the Swimming Pool and Spa Association of Australia.^[3]

Media brands[edit]

Home[edit]

Australian Country^[4]
Backyard Magazine
Bathroom Yearbook
Build Home
Complete Home
Complete Wedding
Choosing A School
Grand Designs^[4]
Home Design^[4]
Kit Home
Kitchens & Bathrooms Quarterly^[4]
Kitchen Yearbook
Luxury Kitchens & Bathrooms
Outdoor Design & Living
Outdoor Rooms
Period Style
Poolside
Poolside Design Showcase
Renovate
completehome.com.au
australiancountry.com.au
schoolchoice.com.au
bridescollective.com

Lifestyle[edit]

Australian Country
Dogs Life^[4]
WellBeing^[5]
Wellbeing.com.au"'^[5]
dogslife.com.au
"Wild"^[5]
"Being"^[5]

Motorbike[edit]

Australian Cruiser & Trike
Australian Road Rider^[4]
Dirt Action^[4]
Retro Bike
Trail Rider
roadrider.com.au
dirtaction.com.au

Craft[edit]

Australian Beading
Complete Craft
Australian Homespun^[4]
Quilters Companion
Scrapbook Creations
Homespun.net.au

B2B[edit]

Outdoor Design Source
outdoordesign.com.au

References[edit]

^ "A universal take-over of niche publishing - AdNews". www.adnews.com.au. Retrieved 23 October 2019.
^ "Universal Magazines Now Universal Media Co". UMCO. Retrieved 5 April 2018.
^ "SPASA Australia acquires Pool+Spa from UM Media". SPLASH! Magazine. 19 July 2019. Retrieved 23 October 2019.
^ ^a ^b ^c ^d ^e ^f ^g ^h Josh, Kruti. "How Australia's biggest niche publisher Universal Media Co is diversifying its interests". Media Week. Retrieved 4 September 2019.
^ ^a ^b ^c ^d Blackiston, Hannah (21 August 2019). "Wellbeing Media Group launches two new publications, Wild and Being". Mumbrella. Retrieved 9 September 2019.

External links[edit]

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[1] "A universal take-over of niche publishing - AdNews". www.adnews.com.au. Retrieved 23 October 2019.

[2] "Universal Magazines Now Universal Media Co". UMCO. Retrieved 5 April 2018.

[3] "SPASA Australia acquires Pool+Spa from UM Media". SPLASH! Magazine. 19 July 2019. Retrieved 23 October 2019.

[Media_Week-4] ^ ^a ^b ^c ^d ^e ^f ^g ^h Josh, Kruti. "How Australia's biggest niche publisher Universal Media Co is diversifying its interests". Media Week. Retrieved 4 September 2019.

[Mumbrella_Wellbeing-5] Blackiston, Hannah (21 August 2019). "Wellbeing Media Group launches two new publications, Wild and Being". Mumbrella. Retrieved 9 September 2019.

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