User:Bluerasberry/media campaign
A media campaign is any concerted effort to raise social consciousness on a particular issue using mass media, social media, or other kinds of media.
Advertising campaign[edit]
An advertising campaign is a series of advertisement messages that share a single idea and theme which constitute an effort at integrated marketing communications. Advertising campaigns appear in different media across a specific time frame.
Political campaign[edit]
"Political campaigns" are a type of campaign advertising to influence people's political decision-making process, usually in the context of persuading a vote. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided.
Health campaign[edit]
A health campaign attempts to promote public health by making new health interventions available. The organizers of a health campaign frequently use education along with an opportunity to participate further, such as when a vaccination campaign seeks both to educate the public about a vaccine and provide the vaccine to people who want it. When a health campaign has international relevance it may be called a global health campaign.
Sources[edit]
- Atkin, editors, Ronald E. Rice, Charles K. (2013). Public communication campaigns (4th ed. ed.). Thousand Oaks, Calif.: SAGE. ISBN 978-1412987707.
{{cite book}}:|edition=has extra text (help);|first1=has generic name (help)CS1 maint: multiple names: authors list (link) - Jennings Bryant and Mary Beth Oliver, ed. (2009). Media effects : advances in theory and research (3. ed. ed.). New York: Routledge/Taylor and Francis. ISBN 978-0805864502.
{{cite book}}:|edition=has extra text (help) - Pricken, Mario (2005). Creative advertising : ideas and techniques from the world's best campaigns (Reprinted ed.). London: Thames & Hudson. ISBN 978-0500284766.