User:Kulachen/sandbox/MI

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Motive Interactive
Company typePrivate
IndustryMobile advertising
Founded2003 (2003)
FounderBrendan J. Smith
Headquarters
San Diego, California
,
United States
Area served
Worldwide
Key people
Brendan J. Smith (President and CEO),

Colin Johnson (Co-Founder),
John Teotico (Vice president of finance),

Mike Schwartzberg (Vice president of sales) [1]
ServicesPerformance marketing, programmatic media buying
Number of employees
26
WebsiteOfficial Web site

Motive Interactive Inc. is a multinational mobile advertising company based in San Diego, California. It develops technologies, strategies and services to support  mobile advertisers and publishers. Brendan J. Smith, an American entrepreneur founded Motive in 2003 to represent brands in the mobile and online game industries.[2][3]

History[edit]

In 2003, Brendan Smith and Colin Johnson left a New York City-based e-mail marketing company to create, with a small personal investment, Motive Interactive. The partners then raised $5 million in 2006 from a New York-based investment banking and brokerage firm to build an internal advertising technology.[3] Their objective was to expand their activities and explore other areas of Internet advertising. Armed with a new business model and revenue sources, Motive relocated in San Diego and raised another $2 million in 2007.[3] This new funding supported the creation of an updated new technology platform and helped the company turn into a full-service, performance-based advertising platform in 2008. Later, to withstand the financial crisis, the company laid off 50% of its workforce, cut its expenses dramatically, and ran leaner on available corporate resources. Motive transitioned its business into mobile marketing in 2010 to become a mobile advertising platform. It most notable competitors are Fiksu, Appia, InMobi, Mobpartner, Millennial Media, Opera, and Mopub.

Services[edit]

Motive Interactive is a mobile advertising platform that operates on a performance pricing cost per install (CPI), cost per action (CPA) models and performs programmatic media buying. It develops and markets technologies, strategies, and services for advertisers in the game, travel, social, and utility apps industries.[4] Its technology supports ad campaigns through media buying, display advertising, paid search, social media, and e-mail marketing.[5]

Reception[edit]

Motive has been well received in the advertising industry by Inc. Magazine,[5] Entrepreneur Magazine,[3] Deloitte,[6] and San Diego Business Journal [2] as one of the fastest growing private companies in the United States.

  • On 2015, Motive Interactive has earned the Globee fastest growing private companies in America awards in four out of the six categories: customer base growth, profit growth, sales revenue growth and revenue per employee growth.[7][8]
  • In 2015, Motive was ranked 5th, following only Twitter, Google, InMobi, and AdColony on the Top 25 mobile advertising partners list of Tune, a mobile marketing company. [9][10]
  • In 2013, Motive Interactive won a Gold Stevie award in the Fastest-Growing Company of the Year category at the American Business Awards.[4][10] In addition, in 2013, Motive was named gold winner of the 8th Annual 2013 Hot Companies and Best Products Awards by Network Products Guide.[11] Motive’s technology supports ad campaigns through media buying, display advertising, paid search, social media, and e-mail marketing.[12]
  • Motive ranked no. 342 on Deloitte's 2010 Technology Fast 500 of the fastest-growing technology, media, telecommunications, life sciences and clean technology companies in North America.[6]

See also[edit]

References[edit]

  1. ^ "Leadership". Motive Interactive. Retrieved 27 June 2015.
  2. ^ a b "San Diego Business Journal Fastest Growing Private Companies 2014" (PDF). San Diego Business Journal. Retrieved 27 June 2015.
  3. ^ a b c d Rosalind Resnick (2 March 2010). "You Can Still Make Big Money on the Web". Entrepreneur Magazine. Retrieved 29 June 2015.
  4. ^ a b "Mobile and Online Game Ad Network Motive Interactive wins Fastest-Growing Company of the Year in the 2013 American Business Awards". Trans World News. 18 June 2013. Retrieved 27 June 2015.
  5. ^ a b "Motive Interactive Profile". Inc. Retrieved 27 June 2015.
  6. ^ a b "Deloitte 2010 Technology Fast 500" (PDF). Deloitte. Retrieved 27 June 2015.
  7. ^ "Mobile Ad Platform Motive Interactive Wins Four Globee Business Awards for Company Growth". NewsChannel 10. 1 July 2015. Retrieved 27 June 2015.
  8. ^ "2015 Winners - Fastest Growing Private Companies in America". Globee. 1 July 2015. Retrieved 27 June 2015.
  9. ^ Peter Hamilton (13 April 2015). "Top 25 Advertising Partners – Spring 2015 Edition". Tune. Retrieved 29 June 2015.
  10. ^ a b Peter Hamilton (1 June 2014). "Stevie Awards: Company/Organization Awards Categories Stevie Award Finalists". The American Business Awards. Retrieved 27 June 2015.
  11. ^ "Winners of the 8th Annual 2013 Hot Companies and Best Awards". Network Products Guide. Retrieved 27 June 2015.
  12. ^ "Motive Interactive Profile". Inc. Retrieved 27 June 2015.

External links[edit]

Category:Companies based in San Diego Category:Companies established in 2003 Category:Advertising campaigns Category:Mobile marketing

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