User:Scouterson/sandbox
"Social Media Optimization" Bibliography (possible additions):[edit]
"Social media optimization: making library content shareable and engaging"[1]
"Social Strategy to Gain Knowledge for Innovation"[2]
"Content or Community? A Digital Business Strategy for Content Providers in the Social Age"[3]
"Not All Fun and Games: Viral Marketing for Utilitarian Products"[4]
Encyclopedia of Social Media and Politics: "Social Media Optimization"[5] ---> decided to only use this one for citation
Edits in progress:[edit]
Lead [added citation-this has been transferred/published to article][edit]
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Instagram, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.[5] SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
Relationship with search engine optimization [provide citation here, correct grammar-transferred][edit]
Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram to rank pages in the search engine result pages.[6]
[Note - article has no images. Images 1 and 3 have been transferred/published to article]
References[edit]
- ^ Rossmann, Doralyn; Young, Scott W.H. (2015-11-16). "Social media optimization: making library content shareable and engaging". Library Hi Tech. 33 (4): 526–544. doi:10.1108/lht-05-2015-0053. ISSN 0737-8831.
- ^ Candi, Marina; Roberts, Deborah L.; Marion, Tucker; Barczak, Gloria (2018-01-29). "Social Strategy to Gain Knowledge for Innovation". British Journal of Management. 29 (4): 731–749. doi:10.1111/1467-8551.12280. ISSN 1045-3172.
- ^ Oestreicher-Singer, Gal; Zalmanson, Lior (2013-02-02). "Content or Community? A Digital Business Strategy for Content Providers in the Social Age". MIS Quarterly. 37 (2): 591–616. doi:10.25300/misq/2013/37.2.12. ISSN 0276-7783.
- ^ Schulze, Christian; Schöler, Lisa; Skiera, Bernd (2014-01-01). "Not All Fun and Games: Viral Marketing for Utilitarian Products". Journal of Marketing. 78 (1): 1–19. doi:10.1509/jm.11.0528. ISSN 0022-2429.
- ^ a b Sturgis, Ingrid (2014). "Social Media Optimization". In Harvey, Kerric (ed.). Encyclopedia of Social Media and Politics. Vol. 3. CQ Press. pp. 1167–1171.
- ^ "Search Engine Optimization in an Increasingly Social World". Search Engine Watch. 2010-11-30. Retrieved 2020-10-21.