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In the Netherlands, the word of the year (Dutch: woord van het jaar) is elected by different Dutch linguistic institutions. The word of the year refers to a new word selected through an election as the most distinctive or most important word characterizing the events of a year. The word swaffelen is perhaps one of the best known examples of a Dutch word of the year winner.

The first Dutch election for Word of the Year was set up in 2003 by Koen Gubbels of translation agency The Language Lab in Amsterdam. The Dutch version was inspired by existing American elections such as the Word of the Year election of the American Dialect Society and Merriam-Webster's Words of the Year. The intention was to use neologisms or old words that suddenly became popular again to provide an image of events that left their mark on a particular year. The website used user-generated content, where users could nominate words themselves.

In June 2006, the editorial staff of The Language Lab decided to close the website for financial and organizational reasons, after which Van Dale took over the election in 2007 in collaboration with the newspaper De Pers and Genootschap Onze Taal. For that election, a pre-selection was made of the nominated words from which a favorite was chosen by site visitors.

Since the 2010 edition, the results were now separated into a Dutch and a Flemish part, the results were limited to three words and it was also possible to vote in different categories. In 2018, Van Dale decided to stop with the secondary categories and limit the election to a general result of three words.

Election results The Language Lab: Word of the Year (2003—2005)

2003 result

The first Word of the Year election resulted in the following final list:

1. gamen
2. beurtbalkje
3. googelen
4. adoptiekip
5. vleesverlater
6. spammen
7. opleuken
8. kutmarokkaan
9. e-war
10. hobbykip

The winning word, gamen, was an unappealing winner. The word in second place, beurtbalkje, was the candidate of the action group Over de balk that tried to get the word into the Van Dale dictionary. The pejorative word kutmarokkaan originated from politician Rob Oudkerk who used the word during the evening of the 2002 municipal elections in which he he scolded people with a Moroccan background. Among all the nominations were many words related to the invasion of Iraq, such as e-war, shock-and-awe and bomschoenterrorist.

2004 result

In 2004, the editors of Word of the Year did not compile a final list due to manipulation of the voting results by various internet forum campaigns. The immediate reason for the decision was the massive vote for the word braatolizer by users of the internet forum Retecool.

The GeenStijl forum community nominated and voted for the word fotofuck in the first case. When the word was blacklisted by The Language Lab editors, GeenStijl users then began nominating alternative spellings of the word (photofuck, photophuck, photophuk, etc.), which led to all of these words being blacklisted as well as ruled out. Ultimately, the editors allowed the word feauteaufuck. The word remained in vogue for several years within the GeenStijl community.

To accommodate the internet forums, the Word of the Year editorial team had already set up a sister site in 2003, namely vetste.woordvanhetjaar.nl. The website served as an outlet for users who still wanted to vote for a word that had been blacklisted on the main site. The word haiduc topped the final rankings there in 2004, just ahead of braatolizer.

2005 result

For the 2005 election, stricter requirements were imposed so that a small group could not exert unilateral influence on the voting results:

1. genverbrander
2. bandstemmen
3. moslimmoeheid
4. tsunami
5. hangouderen
6. goededoelgevoel
7. troetelmarokkaan
8. rakeling
9. Livestrong
10. chasse patate

The winning word genverbrander ('gene burner') was introduced by medium Robbert van den Broeke. He had used the word incorrectly in his television program Er is zoveel meer ("There is so much more") because he had taken it from a genealogical website. The word he actually meant to say was geneverbrander, a 'jenever burner'. The word tsunami also scored high due to the devastating tsunami that occurred after the Indian seaquake of 2004. The word troetelmarokkaan ('cuddle Moroccan') refers to a hug between rapper Ali B and former queen Beatrix.

Election results Van Dale: Word of the Year Netherlands (2007–present)

2007 result

1. bokitoproof
2. comadrinken
3. klimaatneutraal
4. slurptaks
5. lokhomo
6. wilfen
7. formatiemoeheid
8. zelfbedieningskapitalisme
9. reltoerist
10. opacriminaliteit

The winner in 2007 was the word bokitoproof. It referred to an incident at Diergaarde Blijdorp, where on 18 May 2007, the gorilla Bokito escaped from his enclosure and subsequently seriously injured a visitor. After the zoo adapted the monkey enclosure, many declared it 'bokito-proof'. The word then further developed into a metaphor for resistance to vandalism, for example street furniture, in general.

2008 result

1. swaffelen (57%)
2. Wiiën (12%)
3. bankendomino (6%)
4. gastroseksueel (5%)
5. smirten (5%)
6. hufterindex (4%)
7. duyvendakken (3%)
8. horroropa (2%)
9. slaaprijden (2%)
10. zweef-tv (2%)

The big winner of 2008 was the word swaffelen with 57% of the votes. The word received a lot of media attention when a Dutch student posted a video on YouTube in which he tapped the Taj Mahal with his genitals. The GeenStijl community once again managed to influence the election with a campaign, and many viewers of the BNN television program Spuiten en Slikken voted for the word because the program had announced a national 'swaffel day'. The second word, Wiiën, received 12% of the votes, followed by bankendomino, which received 6%.

In 2008, discussion flared up about the undesirability of banal concepts in elections that are mainly used by younger audiences. Columnists in Elsevier and NRC Handelsblad in particular criticized this. Jan Kuitenbrouwer stated in a response in NRC that kredietcrisis was the word of 2008 and that Van Dale's preference for plain language expressions, partly as a result of the use of an internet election, resulted in the outcome being wobbly.

2009 result

1. ontvrienden (19%)
2. Mexicaanse griep (18%)
3. hypotheekleed (15%)
4. oeps-gebied (12%)
5. Tomtomburger (9%)
6. griepcommissaris (9%)
7. zeilmeisje (7%)
8. recessionista (6%)
9. Twitterazzo (4%)
10. spuugkit (1%)

In the 2009 Internet election, ontvrienden, dumping virtual friends by removing them from friends lists on social media, won with 19% of the votes, just ahead of Mexicaanse griep, the swine flu virus that caused a pandemic in 2009, which got 18% of the votes. Hypotheekleed ('mortgage sorrow') finished in third place with 15%.

2010 result

General election:

1. gedoogregering (21%)
2. daggeren (19%)
3. bestuursobesitas (15%)

Categories:

Youth language	Lifestyle	Sport/amusement	Economy	Politics
1. pino 2. chillaxen 3. balkonduiker	1. pinger 2. cougar 3. dakevangelist	1. dr. Bibberregel 2. oranjebabe 3. horrortackle	1. obesitaks 2. knoflookcrisis 3. siësta-economie	1. kamikazekabinet 2. abklinken 3. bestuursobesitas

The word gedoogregering, or a minority government that is supported by a confidence and supply party for decision-making in certain policy areas, was chosen as word of the year 2010. The word refers to the Rutte I Cabinet, which received support from the Party for Freedom. In second place was daggeren, referring to an erotic dance that was featured in the reality series Oh Oh Cherso. The word pino also referred to the series.

2011 results

General election:

1. tuigdorp (43%)
2. caviapolitie (16%)
3. occupyer (9%)

Categories:

Youth language	Lifestyle	Sport/amusement	Economy	Politics
1. planking 2. soggen 3. lokprofiel	1. vleeshufter 2. plaswinkel 3. wellnesssafari	1. wordfeuden 2. snikkelgoal 3. lustbaby	1. buffettbelasting 2. crisispapier 3. big bazooka	1. bedrijfspoedel 2. polentaks 3. halbeheffing

In 2011, the word tuigdorp ('scum village') won with 43% of the votes and refers to a statement by politician Geert Wilders. Wilders believed that repeat offenders should be banished to 'scum villages', where they would live isolated from society. In second place was caviapolitie ('guinea pig police') with 16% of the votes, followed by occupyer with 9%.

The word vleeshufter ('meat bastard') refers to an investigation declared to be falsified in connection with Diederik Stapel. Plaswinkel ('urine shop') became popular after a shop opened in the Kalverstraat where visitors could urinate for a fee. The word snikkelgoal ('penis goal') refers to footballer Sven Kums, who scored a goal with his private parts in a football match for FC Utrecht.

2012 result

Algemene verkiezing:

1. project X-feest (17%)
2. bangalijst (16%)
3. inbrekersrisico (15%)

Categorieën:

Youth language	Lifestyle	Sport/amusement	Economy	Politics
1. whappen 2. yolo 3. trollen	1. facebookrellen 2. wrijftelefoon 3. cupcakemama	1. gagnamstijl 2. dopingdomino 3. koefnoentype	1. onderwaterhypotheek 2. begrotingsravijn 3. geldmoord	1. weglooppoliticus 2. Kunduzakkoord 3. gluurverhoging

In the Netherlands, the winner with 17% of the approximately 22,000 votes cast was the word project X-feest. The word referred to the events surrounding Project X Haren. Bangalijst, a list of girls who are easily persuaded to have sex, finished second with 16%. Inbrekersrisico ('burglar risk'), a term used by former State Secretary Fred Teeven in response to the death of a burglar after a fight with householders in Diessen, was 15% out of three.[22]