28 Reasons

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28 Reasons
Digital cover
Digital cover
EP by
Seulgi
ReleasedOctober 4, 2022 (2022-10-04)
Length19:45
LanguageKorean
Label
Singles from 28 Reasons
  1. "28 Reasons"
    Released: October 4, 2022

28 Reasons is the debut extended play by South Korean singer Seulgi. It was released by SM Entertainment on October 4, 2022, and contains six tracks, including the lead single of the same name.

Background and release[edit]

On September 6, 2022, SM Entertainment announced that South Korean singer Seulgi, a member of their group Red Velvet, would release her first solo album in October 2022.[1] On September 13, SM revealed the title of her first extended play (EP), 28 Reasons, set to be released on October 4.[2] On the same day, an album trailer video was released.[3] On September 19, the promotional schedule was released.[4] On September 26, a mood sampler video was released through Red Velvet's social media accounts.[5] On October 3, the music video teaser for the lead single, "28 Reasons", was released.[6]

Composition[edit]

The EP contains a total of six songs.[7] The lead single, "28 Reasons", is described as a dance-pop song characterized by groovy and heavy bass sounds and featuring a whistling sound. The lyrics depict a character who is both "good and evil" and the way this affects the relationship they are in.[8][9] "Dead Man Runnin" is a R&B, dance-pop song featuring "energetic" drums, synth sounds, and bass drops. Written by Seulgi, in the lyrics she expresses her anxiety and the emptiness she felt when she was hurt in the past.[10][11] In an interview with Rolling Stone, Seulgi explained "It was a song that makes you feel like a villain will appear. How will the villain appear? I made up that narrative and thought of someone who would want to destroy the world. These are thoughts we don't normally have. I got a lot of help from films — Joker, in particular. He was hurt and abused before he turned into a villain. When you hear the song, I think those emotions come to the surface."[12]

"Bad Boy, Sad Girl" is a mid-tempo R&B song featuring rapper Be'O that features a "bouncing" piano.[13][14] "Anywhere but Home" is a "disco-style" song with elements of R&B and dance-pop, with lyrics describing taking a ride to an "unfamiliar place" on a sleepless night.[15] "Los Angeles", is an EDM song with a drop of techno sound. Lyrically, it describes the scenery of the "City of Angels", and the feeling of excitement and anticipation of finding a new dream in an unfamiliar place.[15] "Crown" is an R&B dance-pop track with heavy drum and synth melody.[14]

Promotion[edit]

On October 4, 2022, Seulgi held a live broadcast on YouTube and TikTok to commemorate the release of 28 Reasons.[11]

Critical reception[edit]

Professional ratings
Review scores
SourceRating
IZM[16]
NME[17]

Rhian Daly of NME called the EP "pure brilliance" in his five-star review, saying it "moves cohesively through dark and delicious tracks that draw from different facets of R&B and dance-inflected pop, each incorporating opposing forces of light and dark, as hinted in the good vs evil narrative".[17] NME listed the EP as one of the best Asian albums of 2022, highlighting "Dead Man Runnin'" as the EP's key track and writing: "28 Reasons is a dark, existential story told through serpentine lyricism, watertight sonics and above all, Seulgi’s dulcet voice, which cuts through the haze like a light at the end of a dark tunnel. 28 Reasons is a solid start for Seulgi as she begins to explore her creative voice and hones her craft." South Korea publication Idology listed the EP as one of the best K-pop albums of the year, praising the themes of duality of the protagonist.

28 Reasons on year-end lists
Critic/Publication List Rank Ref.
NME 25 Best Asian Albums of 2022 11 [18]
Idology 20 Best K-Pop Albums Of 2022 Included [19]

Commercial performance[edit]

28 Reasons debuted at number three on the Circle Album Chart in the chart issue dated October 2–8, 2022, with 171,262 copies sold.[20] In Japan, the EP debuted at number 13 on the Oricon Albums Chart in the chart issue dated October 17–23 , 2022, with 4,156 copies sold.[21][22] On the Billboard Japan Hot Albums, it debuted at number nine in the chart issue dated October 26, 2022.[23]

Track listing[edit]

Track listing for 28 Reasons
No.TitleLyricsMusicArrangementLength
1."28 Reasons"
  • Sean Kennedy
  • Johan Fransson
  • Henrik Goranson
  • Yoo
  • Kriz
  • Fransson
  • Goranson
  • Yoo
  • Imlay
3:09
2."Dead Man Runnin"Seulgi
Gruzman3:19
3."Bad Boy, Sad Girl" (featuring Be'O)
  • Danke (Lalala Studio)
  • Be'O (rap making)
  • Medanhodžić
  • Jhun
2:57
4."Anywhere but Home"Seo Ji-eum
  • Emile Ghantous
  • Leslie Johnson
  • Josh Goode
  • Sofia Quinn
  • Carly Gibert
  • Ghantous
  • Johnson
3:21
5."Los Angeles"Jung Il-li
  • Decilveo
  • Seiser
3:43
6."Crown"
  • Hitimpulse
  • Skies
  • Gashi
3:26
Total length:19:45

Credits and personnel[edit]

Credits adapted from album's liner notes.[24]

Studio[edit]

  • SM Booming System – recording, mixing, engineered for mix, digital editing (track 1)
  • SM Big Shot Studio – recording (track 1, 3, 6), mixing (track 5), digital editing (track 5–6)
  • SM Yellow Tail Studio – recording (track 5)
  • SM Blue Ocean Studio – mixing (track 4)
  • SM Blue Cup Studio – mixing (track 2, 6)
  • SM Lvyin Studio – recording (track 2, 6), mixing (track 3), digital editing (track 2–3), engineered for mix (track 3)
  • SM Ssam Studio – recording (track 4, 6)
  • SM Starlight Studio – digital editing (track 4)
  • Sonic Korea – mastering (track 1)
  • 821 Sound Mastering – mastering (track 2–6)
  • Doobdoob Studio – digital editing (track 1, 3)
  • BPM Studio – digital editing (track 3)
  • Sound Pool Studio – digital editing (track 6)

Personnel[edit]

  • SM Entertainment – executive producer
  • Lee Soo-man – producer
  • Lee Sung-soo – production director, executive supervisor
  • Tak Young-jun – executive supervisor
  • Seulgi – vocals (all tracks), background vocals (track 2–6), lyrics (track 2)
  • Yoo Young-jin – producer (track 1), lyrics, composition, arrangement, vocal director, background vocals, recording, mixing, engineered for mix, digital editing (track 1), music and sound supervisor (all tracks)
  • Kriz – composition (track 1), vocal director (track 2), background vocals (track 1)
  • January 8th – lyrics (track 1)
    • Jeon Ji-eun – lyrics (track 1)
  • Jo Yoon-kyung – lyrics (track 1)
  • Sean Kennedy – composition (track 1)
  • Johan Fransson – composition, arrangement (track 1)
  • Henrik Goranson – composition, arrangement (track 1)
  • Imlay – arrangement (track 1)
  • Yaakov "Yash" Gruzman – producer (track 2), composition, arrangement, drums, keyboards, synthesizer, programming, background vocals (track 2)
  • Shaun Frank – composition (track 2)
  • Audra Mae – composition (track 2)
  • danke (Lalala Studio) – lyrics (track 3)
  • Be'O – lyrics, composition, background vocals (track 3)
  • Dino Medanhodžić – producer (track 3), composition, arrangement, background vocals (track 3)
  • Johanna Jansson – composition, background vocals (track 3)
  • Ryan S. Jhun – producer (track 3), composition, arrangement (track 3)
  • Seo Mi-rae (ButterFly) – vocal director (track 3)
  • Seo Ji-eum – lyrics (track 4)
  • Emile Ghantous – producer (track 4), composition, arrangement (track 4)
  • Leslie Johnson – producer (track 4), composition, arrangement (track 4)
  • Josh Goode – composition (track 4)
  • Sofia Quinn – composition (track 4)
  • Carly Gibert – composition, background vocals (track 4)
  • Lee Joo-myung – vocal director (track 4)
  • Jung Il-li – lyrics (track 5)
  • Jennifer Decilveo – producer (track 5), composition, arrangement (track 5)
  • Oliver Goldstein – composition (track 5)
  • Wens – composition, background vocals (track 5)
  • Justin Seiser – producer (track 5), composition, arrangement (track 5)
  • Kim Yeon-seo – vocal director (track 5)
  • Kim Su-ji (Lalala Studio) – lyrics (track 6)
  • Lee Ji-yoon (Jam Factory) – lyrics (track 6)
  • Hitimpulse – producer (track 6), composition, arrangement (track 6)
  • Violet Skies – composition, arrangement (track 6)
  • Ilira Gashi – composition, arrangement (track 6)
  • Kim Tae-woo – background vocals (track 6)
  • Kenzie – vocal director (track 6)
  • Lee Min-gyu – recording (track 1, 3, 6), mixing (track 5), digital editing (track 5–6)
  • Lee Ji-hong – recording (track 2, 6), mixing (track 3), digital editing (track 2–3), engineered for mix (track 3)
  • Noh Min-ji – recording (track 5)
  • Kang Eun-ji – recording (track 4, 6)
  • Kim Cheol-sun – mixing (track 4)
  • Jung Eui-seok – mixing (track 2, 6)
  • Shin Soo-min – mastering assistant (track 1)
  • Jeon Hoon – mastering (track 1)
  • Kwon Nam-woo – mastering (track 2–6)
  • Eugene Kwon – digital editing (track 1)
  • Jung Woo-young – digital editing (track 3)
  • Min Sung-soo – digital editing (track 3)
  • Jung Yu-ra – digital editing (track 4)
  • Jung Ho-jin – digital editing (track 6)

Charts[edit]

Release history[edit]

Release history for 28 Reasons
Region Date Format Label
South Korea October 4, 2022 CD
Various

References[edit]

  1. ^ Hwang, Hye-jin (September 6, 2022). "SM 측 "레드벨벳 슬기, 10월 솔로 데뷔 준비 중"[공식]" [SM side “Red Velvet Seulgi, preparing for solo debut in October” [Official]]. Newsen (in Korean). Retrieved September 20, 2022.
  2. ^ "Red Velvet's Seulgi to make solo debut with EP '28 Reasons' next month". Korea JoongAng Daily. September 13, 2022. Retrieved September 20, 2022.
  3. ^ Lee, Seung-rok (September 13, 2022). "와, 美쳤다…슬기, 생애 첫 솔로 데뷔 이런거였어? 파격 그자체" ["Wow, it was beautiful" Seulgi, was this her first solo debut? shocking body]. mydaily. Retrieved September 20, 2022.
  4. ^ Park, Seohyun (September 19, 2022). "레드벨벳 슬기, 첫 솔로 '28 Reasons' 스케줄 포스터 공개..기대↑" [Red Velvet's Seulgi, first solo '28 Reasons' schedule poster released Expectations↑]. Herald POP (in Korean). Retrieved September 20, 2022.
  5. ^ Kim, Jinseok (September 26, 2022). "10월 4일 솔로 데뷔 슬기, 타이틀곡은 '28 Reasons'" [Seulgi debuted as a solo artist on October 4, and the title song was '28 Reasons'.]. JTBC (in Korean). Retrieved September 27, 2022.
  6. ^ Jo, Seong-woon (October 3, 2022). "레드벨벳 슬기, 솔로 데뷔곡 '28 Reasons' MV 티저 공개" [Red Velvet's Seulgi releases MV teaser for her solo debut song '28 Reasons']. Sports Club (in Korean). Retrieved October 8, 2022.
  7. ^ Yoon, Jun-ho (September 26, 2022). "레드벨벳 슬기, '사랑의 선·악' 보여준다…첫 솔로곡 '28 Reasons'" [Red Velvet's Seulgi, 'The Good and Evil of Love'Her first solo song '28 Reasons']. Tenasia (in Korean). Retrieved September 27, 2022.
  8. ^ Sun, Mi-kyung (September 26, 2022). "레드벨벳 슬기, 사랑의 선과 악 담았다..'28 Reasons'" [Red Velvet's Seulgi, the good and evil of love '28 Reasons']. OSEN (in Korean). Retrieved September 27, 2022.
  9. ^ Park, Dong-seon (September 26, 2022). "레드벨벳 슬기, 첫 솔로곡 '28 Reasons' 프리뷰 공개…'퓨어&다크 러브빌런'" [Red Velvet's Seulgi releases her first solo song '28 Reasons' preview... 'Pure & Dark Love Villain']. etnews (in Korean). Retrieved September 27, 2022.
  10. ^ Kwak, Hyun-soo (September 27, 2022). "레드벨벳 슬기, 첫 솔로 앨범 수록곡 직접 작사" [Red Velvet's Seulgi wrote the lyrics for her first solo album]. YTN (in Korean). Retrieved September 27, 2022.
  11. ^ a b Woo, bin (September 27, 2022). "레드벨벳 슬기, 데뷔 첫 작사 도전…상처 준 존재에게 경고" [Red Velvet's Seulgi, debut lyricist challenge Warning to the one who hurt you]. Tenasia (in Korean). Retrieved September 27, 2022.
  12. ^ Kwak, Kristine (October 4, 2022). "Seulgi of Red Velvet on Exploring Her Dark Side As a Solo Artist". Rolling Stone. Retrieved October 9, 2022.
  13. ^ Choi, Hyejin (September 28, 2022). "레드벨벳 슬기X비오, 풋풋한 러브송 부른다…케미 폭발" [Red Velvet Seulgi X B.O sings a fresh love song chemistry explosion]. Star News (in Korean). Retrieved September 28, 2022.
  14. ^ a b Park, Hanbitnuri (September 29, 2022). "레드벨벳 슬기의 홀로서기, 슬기가 보여줄 28가지 이유" [Red Velvet's Seulgi's Standing Alone, 28 Reasons Seulgi Shows]. GQ Korea (in Korean). Retrieved October 4, 2022.
  15. ^ a b Park, Ji-hye (September 29, 2022). "레드벨벳 슬기, 첫 솔로 앨범 '28 Reasons' 10월 4일 공개!" [Red Velvet's Seulgi releases her first solo album '28 Reasons' on October 4th!]. bntnews (in Korean). Retrieved October 4, 2022.
  16. ^ Kim Ho-hyun (November 2022). "Seulgi – 28 Reasons". IZM. Retrieved January 28, 2023.
  17. ^ a b "Seulgi – '28 Reasons' review: Red Velvet star stuns on intoxicating solo debut". NME. October 4, 2022. Retrieved October 4, 2022.
  18. ^ NME (December 23, 2022). "The 25 best Asian albums of 2022". NME. Retrieved April 23, 2023.
  19. ^ Benjamin, Jeff; Lynch, Joe; Oak, Jessica; Rowley, Glenn (December 30, 2022). "The 25 Best K-Pop Albums of 2022: Staff Picks". Billboard. Retrieved December 30, 2022.
  20. ^ a b "Circle Album Chart – Week 41, 2022". Circle Chart (in Korean). Retrieved October 13, 2022.
  21. ^ a b "Oricon Top 50 Albums: 2022–10-31/p/2" (in Japanese). Oricon. Retrieved October 26, 2022.
  22. ^ オリコン週間 アルバムランキング 2022年10月17日～2022年10月23日 [Oricon Weekly Album Ranking October 17, 2022 – October 23, 2022] (in Japanese). Oricon. Archived from the original on October 26, 2022. Retrieved October 26, 2022.
  23. ^ a b "Billboard Japan Hot Albums – Week of October 26, 2022". Billboard Japan (in Japanese). Retrieved October 26, 2022.
  24. ^ Seulgi (2022). 28 Reasons (photobook). South Korea: SM Entertainment; Dreamus. Credits.
  25. ^ "Oricon Top 50 Albums: 2022-10" (in Japanese). Oricon. Archived from the original on November 9, 2022. Retrieved November 10, 2022.
  26. ^ "Circle Album Chart – October 2022". Circle Chart (in Korean). Retrieved November 10, 2022.
  27. ^ "Album Chart 2022". Circle Chart. Archived from the original on January 13, 2023. Retrieved January 14, 2023.
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