ARJ Home Appliances Company
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| Founded | 1937 |
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| Founder | Khalil Arjomand |
| Headquarters | Tehran, Iran |
| Products | Home appliances |
| Website | arjgroup.ir |
Arj Home Appliance Company (Persian: ارج) is the first white goods manufacturer in Iran. It was founded by Khalil Arjomand in 1937 as a small workshop in Tehran, Iran with eight employees. It started by producing water coolers and refrigerators. It later expanded its production line to include gas heaters, washing machines, freezers and other devices.
History[edit]
The company originally began with a small factory producing metal products. Gradually, it broadened its range of products, increasing the number of employees to eight in the 1940s. On expanding the company, the brand moved to Tehran-Karaj Road – the main industrial area to the west of the capital – where it broadened its range to include several household appliances.
However, in 1979, as with many of its competitors, Arj was nationalized as part of the new revolutionary government's dislike of large businesses not under national control. By 1995 the majority of its shares were then sold off to Iran's largest state bank, Melli (National) Bank, which sold them on to different private shareholders.[1]
Bankrupt and closure[edit]
ARJ had been closed since 1995. It went bankrupt in fiscal year 2016-17 due to increasing competition from foreign brands, and financial problems.[2]
ARJ officially closed in 2016 due to escalating production problems. The main reasons leading to its closure may have been:
- Public administration and inefficient management policies
- Exchange rate fluctuations causing a sharp rise in imports
- Lack of strategy
- Old technology and poor quality products[3]
Revival of the brand[edit]
The Ministry of Industry decided to hold talks with multinational conglomerate corporation General Electric (GE), the American multinational manufacturer and marketer of home appliances Whirlpool Corporation, and the Italian Ariston Thermo Group to revive and update the named Iranian companies like Arj and others.[4][5]
References[edit]
- ^ "Bankruptcy of Iran consumer goods maker Arj shows under pro-market reforms no scared cows". www.intellinews.com. 2016-06-13. Retrieved 2023-07-04.
- ^ "Where Are the Main Destinations of Iran's Home Appliance Exports?". Financial Tribune. 2022-08-16. Retrieved 2023-07-04.
- ^ "Home Appliance Industry in Iran - current status, opportunities and threats - ILIA Corporation". www.readkong.com. Retrieved 2023-07-04.
- ^ mo@Iran (2017-01-08). "'US, Italian firms to save Iran's troubled brands'". The Iran Project. Retrieved 2023-07-04.
- ^ "Iran to negotiate revival of Arj, Azmayesh with Europeans, Americans". Tehran Times. 2017-01-08. Retrieved 2023-07-04.
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