Ambi Pur
 | |
 | |
| Product type | Air freshener |
|---|---|
| Owner | Procter & Gamble |
| Country | Spain |
| Introduced | 1958 |
| Markets | Worldwide |
| Previous owners | Sara Lee Corporation |
Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.[1][2]
History
[edit]Ambi Pur's first product was launched in 1958[1] in Spain by Cruz Verde.[2]
In 1984, Sara Lee Corporation acquired Cruz Verde.[3] It was the first brand to launch a plug-in liquid air freshener.[1]
On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.[4]
References
[edit]- ^ a b c "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
- ^ a b "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
- ^ Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
- ^ "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Archived from the original on 2019-05-02. Retrieved 2018-10-26.