American Yvette Company
American Yvette Company was a Chicago, Illinois based[1] business that manufactured cosmetics and operated beauty shops. It thrived in the late 1920s and 1930s.[2] The company ran hairdressing and beauty shops in thirty-seven leading department stores in thirty-four cities in the United States, in February 1929.[3] It maintained exclusive rights to manufacture and sell Evera permanent wave machines in the United States and foreign countries.[4] The firm is significant for being innovative during the Great Depression, especially in maintaining efficiency of production.
Earnings[edit]
At that time it exercised economies covering all phases of its operations, reducing costs by approximately 5%. Sales for January and February 1931 increased over the same months of 1930. Profit increase for 1931 was estimated to grow to $3,500,000 from $3,369,952 in 1930.[5]
In December 1929 American Yvette Company reported assets of $1,023,168 and liabilities of $155,438.[4] During the economic upheaval the corporation lost $54,382 at the end of the fiscal year 1935, after expenses and depreciation. The previous year ending August 31, 1934, the net loss was slightly higher, totaling $62,469.[6]
Merger[edit]
The American Yvette Company merged in July 1955 into the Yvette Delaware Corporation.[7]
References[edit]
- ^ American Yvette Co., The Wall Street Journal, March 28, 1932, pg. 11.
- ^ American Yvette Co., The Wall Street Journal, January 4, 1933, pg. 17.
- ^ "To Offer Am. Yvette Co. Stock", The Wall Street Journal, February 25, 1929, pg. 12.
- ^ a b "American Yvette Co.", The Wall Street Journal, December 2, 1929, pg. 12.
- ^ American Yvette Cuts Costs, The Wall Street Journal, April 1, 1931, pg. 9.
- ^ "American Yvette", The Wall Street Journal, January 3, 1936, pg. 6.
- ^ "Other Company Reports", The New York Times, January 13, 1956, pg. 31.