Anne Gravingen and Bendik Romstad

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Anne Gravingen and Bendik Romstad

Anne Gravingen and Bendik Romstad (born 25 October 1970 and 5 November 1969) are a married couple who are both former advertising agents, now food entrepreneurs, who have worked together continuously since they studied together at Westerdals School of Communication in 1994. They were named by Aftenposten in 2005 as Norway's most creative couple.[1][2]

Advertising[edit]

Gravingen is an art director, and Romstad is a copy writer. After working for Bates, Leo Burnett, and New Deal,[3][4] in 2002 they started the Kitchen advertising agency.[5] In 2005, they received the Norwegian advertising industry's honorary award – Gullblyanten.[6] With 11 golds, they were the most successful agency in Gullblyanten in 2006.[7][8][9] They sold their advertising agency in 2007 to the international agency Leo Burnett Worldwide.[7] In 2008, the couple were the most award-winning creative team in Norwegian advertising.[10] Both of them have been selected for the Cannes Lions International Festival of Creativity Jury.[11][12]

Clients have included the Vossafår brand of sausages, for which they created the first television campaign in 1997,[4][13] Scandinavian Airlines, Freia, OBOS, Norway Post, Statkraft, and the Fretex resale unit of the Norwegian Salvation Army.[14][15]

In 2012, Romstad started Energy Pool, a program for young advertising talents.[16] An advertisement made for The Norwegian Directorate for Children, Youth and Family Affairs was 2020's most popular TV commercial in Norway, winning the Gullfisken award, and receiving over 600 million views.[17] They left the advertising industry in 2020, and started working full time on their side-project, Anne på landet.[18]

Anne på landet[edit]

In 2014, Gravingen and Romstad founded Anne på landet as a side-project, after selling their first cafe/country store called Svartskog Kolonial.[19][20] In 2015, Anne på landet become one of Oslo's three first approved food trucks, offering homemade and self-harvested food.[21] The same year, they established a café with the same name at the beach of Hvervenbukta in southern Oslo.[22] In 2018, they took over Frognerparken Café located in the middle of Frogner Park, 100 years after a restaurant first opened in the same building.[23] In 2019, they took over the café Hønse-Lovisas hus at Sagene.[24] Contrary to many other restaurants, the company increased during the COVID-19 pandemic from 17 million kroners in revenue in 2019, to 20 million in 2020.[25]

Private life[edit]

The couple, who met when they were both students at Westerdals, maintain a strict separation of work and home conversation. They have a getaway at an 1890 estate in Svartskog called Odden, which they have filled with antiques. They have two children.[2][14]

References[edit]

  1. ^ Borud, Heidi (27 January 2021). "Anne på landet går mot strømmen i koronaåret". Aftenposten (in Norwegian). Retrieved 17 April 2022.
  2. ^ a b Østrem, Veslemøy (23 May 2005). "Solsiden finnes i Svartskog: Bendik Romstad og Anne Gravingen har vunnet flere reklamepriser enn noen og kan kalles Norges mest kreative par. Batteriene lader de på Odden i Svartskog, der minimalismen aldri vil få innpass". Aftenposten (in Norwegian). Retrieved 11 June 2013.
  3. ^ "Festen over for reklamebransjen: Årtusenskiftet komt brått på reklamebransjen. Kommunikasjonshusene Dinamo, Virtual Garden og Leo Burnett var vinnerne i året som gikk, viser vår oppsummering". NA24 (in Norwegian). 22 December 2000. Archived from the original on 20 June 2013. Retrieved 11 June 2013.
  4. ^ a b "Vossafår til Kitchen: Anne og Bendik tilbake på kontoen". Kampanje (in Norwegian). 3 May 2010. Archived from the original on 4 March 2016. Retrieved 11 June 2013.
  5. ^ Midtsjø, Line (8 February 2007). "500 Kitchen-filmer: Haakon Dahl i Kitchen feirer sine første fem år i reklamebransjen i morgen, og oppsumerer innsatsen så langt. Opptellingen stoppet på 500 produserte reklamefilmer". Kampanje (in Norwegian). Archived from the original on 4 March 2016. Retrieved 11 June 2013.
  6. ^ "Æresprisen til Anne og Bendik". Kampanje. 3 March 2006.
  7. ^ a b Midtsjø, Line (7 July 2007). "Stjerne-duo selger seg ut: Reklamebransjens mestvinnende reklameteam, Anne Gravingen og Bendik Romstad, selger reklameaksjer". Kampanje (in Norwegian). Archived from the original on 4 March 2016. Retrieved 11 June 2013.
  8. ^ Wekre, Helge (3 March 2006). "Æresprisen til Anne og Bendik: Det kreative teamet, og samboerne, Anne Gravingen og Bendik Romstad vant æresprisen i Gullblyanten 2005. Vinnerne omtales av juryen som 'et fenomen i norsk reklamebransje'". Kampanje (in Norwegian). Archived from the original on 15 April 2016. Retrieved 11 June 2013.
  9. ^ "Gullblyanten" (in Norwegian). Gullblyanten.no. Archived from the original on 13 September 2010. Retrieved 11 June 2013.
  10. ^ Midtsjø, Line (10 April 2008). "Uflaks eller plagiat? En annonse fra Kitchen er ikke helt ulik en annonse fra 2004. – Uflaks, mener Bendik Romstad i Kitchen som avviser at det er snakk om plagiat". Kampanje (in Norwegian). Archived from the original on 4 March 2016. Retrieved 11 June 2013.
  11. ^ "- Hvor er kremen av de kreative kvinnene?". Kampanje. 17 November 2008. Retrieved 17 April 2022.
  12. ^ "Her er de utvalgte til Cannes-juryen". Kampanje. 21 February 2008. Retrieved 17 April 2022.
  13. ^ Hauger, Knut Kristian (8 September 2010). "Vossafår 13 år etter: Anne Gravingen og Bendik Romstad har igjen gitt seg i kast med pølser fra Voss. Se filmene her!". Kampanje (in Norwegian). Retrieved 11 June 2013.
  14. ^ a b Faltin, Tine (29 August 2017). ""Anne på landet" var hele Norges reklamegeni: Det viktigste i livet lærte hun på sykehuset som 12-åring". Dagbladet. Retrieved 18 April 2022.
  15. ^ "Statkraft sliter med kjennskapen: - Vi har ikke snakket høyt i media på flere år". Kampanje. 14 September 2020. Retrieved 18 April 2022.
  16. ^ Gjerde, Anne Skalleberg (9 June 2013). "De er kreative, men kan ikke jobbe". Dagens Næringsliv. Retrieved 18 April 2022.
  17. ^ "Full pott for tom matboks - her er årets mest populære TV-reklame". Kampanje. 1 February 2020. Retrieved 17 April 2022.
  18. ^ "ROMSTAD SLÅR OPP MED KITCHEN – NÅ FORLATER HAN DEN NORSKE REKLAMESCENEN". Kampanje. 20 March 2020. Retrieved 18 April 2022.
  19. ^ "Nøkkelopplysninger fra Enhetsregisteret". Brønnøysundregistrene. Retrieved 18 April 2022.
  20. ^ "Nøkkelopplysninger fra Enhetsregisteret". Brønnøysundregistrene. Retrieved 17 April 2022.
  21. ^ Sigurjonsdottir, Sol (21 July 2015). "Oslos første "foodtruckere" vil gjerne ha flere konkurrenter". Aftenposten. Retrieved 17 April 2022.
  22. ^ Rogne, May Synnøve (17 June 2016). "Paviljongen i Hvervenbukta åpner i sommer". Aftenposten. Retrieved 17 April 2022.
  23. ^ Faltin, Tine (6 June 2018). "Gjenåpner 100 år gammel idyll: - Dette har aldri skjedd før i Frognerparken". Dagbladet. Retrieved 17 April 2022.
  24. ^ Høilund, Anders (14 June 2019). "Hønse-Lovisas hus er gjenåpnet, skjenkebevillingen er på plass og Anne på landet sørger nå for helårsdrift". Vårt Oslo. Retrieved 17 April 2022.
  25. ^ Haugstulen, Ketil Blom (27 January 2021). "Anne på landet går mot strømmen i koronaåret". Aftenposten. Retrieved 18 April 2022.

External links[edit]

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