Betsafe
Betsafe is an international sportsbook popular in the Baltic region. It is headquartered in Malta and is a subsidiary of Betsson, the online gambling giant listed in Sweden.
History
[edit]Betsafe was founded in Norway in 2006 by André Lavold and a group including his brother, Christer Lavold, and Rudi Thomassen and Anders Berntsen.[1] In 2011, Betsafe was acquired by Betsson which saw the acquisition as a way to grow its presence in Northern Europe.[2][3] At the time, revenue for the 12-month period ending April 2011 was reported to amount to €33.4 million with operating profit of €6.9 million. The deal was worth €32.5 million, half of which was paid in cash and the other half in Betsson shares, corresponding to 4.7x multiple of Betsafe's operating profit.[4]
Victoria Silvstedt was an ambassador for Betsafe filming five different commercials in Mallorca.[5]
In 2016, Betsson merged TonyBet and Triobet into Betsafe following their acquisitions to strengthen its position in the Baltic States.[6][7]
Sponsorships
[edit]It is a prolific sponsor of sports teams across the Baltics. In Lithuanian basketball, Betsafe was the title sponsor of four teams in the Lietuvos krepšinio lyga, branded Betsafe-LKL, in addition to sponsoring the Lithuanian Basketball Federation.[8] The deal with the league has been extended, most recently for an additional three years in 2022.[9] The Baltic Women's Basketball League is also a recipient of Betsafe sponsorship.[10]
BK Liepāja in the Latvian Basketball League also received a sponsorship from Betsafe in 2017.[11]
References
[edit]- ^ Kellberg, Afroditi (2011-05-13). "Jackpot för Betsafe-anställda". Dagens industri (in Swedish). Retrieved 2024-11-19.
- ^ TT (2011-05-13). "Betsson köper Betsafe". Svenska Dagbladet (in Swedish). ISSN 1101-2412. Retrieved 2024-11-21.
- ^ "Betsson acquires Betsafe for €60 million". Times of Malta. 2011-05-19. Retrieved 2024-11-21.
- ^ "Betsson acquires Betsafe". MaltaToday.com.mt. Retrieved 2024-11-21.
- ^ "Titta, här är Victoria Silvstedts "nya" jobb". www.aftonbladet.se (in Swedish). 2011-04-05. Retrieved 2024-11-21.
- ^ "Į Lietuvą ateina tarptautinė internetinių žaidimų ir lažybų kompanija: „Tonybet" tampa „Betsafe"". 15min.lt/sportas (in Lithuanian). Retrieved 2024-11-21.
- ^ "Triobet läheb üle Betsafe kaubamärgile". Majandus (in Estonian). 2017-05-02. Retrieved 2024-11-21.
- ^ "Lažybų reklamos draudimo matematika – kas netektų milijonų?". lrt.lt (in Lithuanian). 2024-04-23. Retrieved 2024-11-11.
- ^ Narayan, Niji (2022-10-06). "Betsafe-LKL Extends Sponsorship Deal with Betsafe". European Gaming Industry News. Retrieved 2024-11-18.
- ^ "Baltijos moterų krepšinio lygą perėmusi LKF surado jai rėmėją". www.lrytas.lt. Retrieved 2024-11-18.
- ^ ""Liepāja"/"Triobet" pārtop par "Betsafe"/"Liepāja"". irliepaja.lv (in Latvian). Retrieved 2024-11-19.