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Brand Keys

From Wikipedia, the free encyclopedia
Brand Keys, Inc.
Company typePrivately held company
IndustryResearch Consultancy, Media, Advertising, Public Relations, Entertainment, Retail, Wholesale, Fashion
Founded1984
HeadquartersNew York, United States
Key people
Robert K. Passikoff, Ph.D., Founder and President
Leigh Benatar, EVP
ProductsPredictive Brand Equity, Loyalty, and Engagement Metrics,
Traditional Market Research,
Communications Research,
Media Testing,
Brand-to-Media Engagement(B2ME),
Business-to-Business (B2B),
Business-to-Consumer (B2C),
Websitewww.brandkeys.com

Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.[1][2][3] Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.[4]

Overview

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History

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Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.[6]

Methodologies

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Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.[7]

See also

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References

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  1. ^ "Brand Keys, Inc.: Private Company Information - BusinessWeek". 2009-05-12. Archived from the original on 2009-05-12. Retrieved 2024-06-15.
  2. ^ ORTUTAY, Babara (2011-03-21). "T-Mobile's AT&T-mocking ads likely to retire". The Washington Times. Retrieved 2024-06-15.
  3. ^ "CNN.com - Robert Passikoff, Brand Keys - Jan 28, 2005". edition.cnn.com. Retrieved 2024-06-15.
  4. ^ Proctor, Lauren. "About Brand Keys". Brand Keys. Retrieved 2024-06-15.
  5. ^ Passikoff, Robert (2021-12-14). "Passikoff: Anniversaries, Trends, and Brand Loyalty". theCustomer. Retrieved 2024-06-15.
  6. ^ Wilson, Eric (18 November 2010). "Kim Kardashian Inc". The New York Times.
  7. ^ Cook, William (2007-01-30). "An ARF Research Review of Brand Keys' Brand Engagement Measurement Methodology" (PDF). Advertising Research Foundation Review.

Further reading

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