Jump to content

Cerealicious

From Wikipedia, the free encyclopedia
Cerealicious
Company typePrivate
IndustryRestaurants
FoundedJanuary 4, 2006; 18 years ago (January 4, 2006) in Manila, Philippines
DefunctJanuary 31, 2020; 4 years ago (2020-01-31)
Key people
Charlene Falcis, Crissy Balatbat, Tanya Tabucal, Lester Fuentes, Andrew Varona, and Trina Ronas
ProductsFast food, cereals

Cerealicious was a fast-food restaurant and cereal cafe chain based in the Philippines. Cerealicious offered Post, Nestle, and Kellogg's cereals with milk and a wide range of additional toppings and incorporated local flavors to serve Filipino taste.[1][2]

History

[edit]

The start up business was the brainchild of a group of students back in 2005 with the concept of reinventing cereals by adding candies and mix-ins then naming the "creation" after movie titles. On January 4, 2006, the first Cerealicious store was opened at the University of Santo Tomas campus in Sampaloc, Manila.[3]

Aside from cereals, the business grew and had evolved to a fast food restaurant offering pasta, fries, and beverages.[4]

Products

[edit]

Create-Your-Own allows customers to experiment with the assorted cereal brands with either dry or low-fat milk topped off by a variety of toppings such as nuts, fruits, cookies, and candies.

Cerealicious offers a drink made of cereals called "Cerealicious Smoothies". These are shakes that are mixed with cereals to give them a crunchy texture. They are branded as "cereal meal[s] on the go".[5]

Cereal Blockbusters

[edit]

Cerealicious offers Cereal Blockbusters, which are set combinations of cereals, milk slush, and toppings. Each is named after a hit movie. Available Blockbusters include:

Other cereals

[edit]

References

[edit]
  1. ^ "Cerealicious Café - Franchise, Business and Entrepreneur". 16 February 2010.
  2. ^ "Cerealicious Cafe, Now More Than Just a Dessert Place - ClickTheCity". 24 May 2011.
  3. ^ "Cerealicious Café - Franchise, Business and Entrepreneur". 16 February 2010.
  4. ^ "Cerealicious Cafe, Now More Than Just a Dessert Place - ClickTheCity". 24 May 2011.
  5. ^ Yehey.com Lifestyle Archived September 13, 2006, at the Wayback Machine