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Chapagetti

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Chapagetti
Product typeInstant noodles
Produced byNongshim (Jajangmyeon)
CountrySouth Korea
Introduced19 March 1984; 40 years ago (1984-03-19)
WebsiteOfficial website

Chapagetti (Korean: 짜파게티) is a brand of ramyeon produced by Nongshim. It was first released in South Korea on 19 March 1984.[1] Chapagetti is the first instant noodle product to resemble jjajangmyeon (짜장麺) in South Korea and is the second highest-selling brand of instant noodles in South Korea, behind Shin Ramyun.[2] Its name is a portmanteau of jajangmyeon (which is also romanized as chajangmyŏn) and spaghetti.[3] It is one of Nongshim's leading brands, with sales greater than 200 billion won per year.[4]

History

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Chapagetti was first released in South Korea on March 19, 1984.[1] The product soon gained popularity and established itself as one of Nongshim's leading brands, with sales of 200 billion won per year.[4]

Shrimp Chapaghetti was launched in 1986, but it was discontinued due to sluggish sales. On September 6, 2004, Sacheon (Korean: 사천; Hanja: 四川; English: Sichuan) cuisine Chapaghetti was launched.

In April 2024, to celebrate the 40th anniversary of Chapagetti, a temporary "Chapagetti Snack Shop" pop-up store was created in Seongsu-dong, Seoul. Various tasting events and games were held at the store.[4]

A new product called "Chapagetti the Black" was also released to commemorate the brand's anniversary. A Nongshim official described the new product as having "a chewier and stronger taste while lowering calories by more than 20% with dry noodles".[4]

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In the Academy Award-winning South Korean film Parasite, a dish called Chapaguri (짜파구리) is cooked by one of the characters, which is a mix of Chapagetti and Neoguri.[5] The English version of the film calls this "ram-don", an expression created by the translator, and the footage shows packages labelled in English "ramyeon" and "udon" to highlight to English speakers how the name was created.[6] Nongshim, which manufactures both brands of noodle, published an "official" recipe for Chapaguri on their YouTube channel.[7]

See also

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References

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  1. ^ a b "짜파게티 동생, 면발 굵어졌네" (in Korean). JungAng Ilbo. 21 April 2015. Retrieved 11 February 2020.
  2. ^ Kim, Kyung-moo (20 December 2014). "South Korea found the most ramen-eating country". Hankyoreh. Retrieved 22 September 2015.
  3. ^ 신성미. "업종별 입사선호 기업 2부 <33>농심, 함께짓는 '사람농사'" (in Korean). DongA Ilbo. Archived from the original on 2 April 2017.
  4. ^ a b c d Kim, Geumie (12 April 2024). "40 Years of History, Chapagetti Accumulated Sales of 4 Trillion Seongsu-dong snack shop pop-up for a month:There are a lot of things to do, such as tasting and playing games". Maeil Business Newspaper. Retrieved 20 June 2024.
  5. ^ Rochlin, Margy (19 October 2019). "How steak and 'ramdon' illustrate class tensions in Bong Joon Ho's 'Parasite'". Los Angeles Times. Archived from the original on 15 January 2020. Retrieved 24 January 2020.
  6. ^ Lee, Hana (19 June 2019). "'Parasite' subtitle translator: Comedies are a fun challenge". Korea.net. Archived from the original on 8 February 2020. Retrieved 8 February 2020.
  7. ^ "Official CHAPAGURI Recipe (feat. Chapaghetti, Neoguri) (a.k.a Ram-don, jjapaguri)". NongshimPR. Retrieved 11 February 2020.
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