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Chicas Polar

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From left to right (only women):
Ly Jonaitis, María De Luz Da Silva, Hannelly Quintero, Grabiela Concepción, Ligia Hernández and Andrea Matties. Campaign 2014.

The name Chicas Polar (lit.'Polar Girls') refers to the models who have worked as image in the advertising campaign[1] to promote Polar Pilsen beer in Venezuela.

The Empresas Polar campaign was launched for the first time in 2001 and has since then been renewed every year.[2] The billboards alongside the highways in Caracas and other places in the country are very popular,[3] as well as the calendars with pictures shot in landscapes as Choroni Beach or rivers from la Gran Sabana.

The media impact of the Polar Girls has been such that in Latin America and Europe they have been compared to Victoria's Secret Angels. Since the 2006 campaign, new models were called Chicas Pilsen ("Pilsen Girls").[4]

Chicas Polar by Campaign

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The following table shows the models who have been part of the campaigns, alphabetically organized by year and last name. The years where they have been part of the campaign are marked in gray.

Models Campaign
2000s 2010s 2020s
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22
Norkys Batista
Gaby Espino
Claudia Moreno
Patricia Rangel
Annarella Bono
Daniela Kosán
Deisy Arvelo
Norelys Rodríguez
Daniella Mateu
Mirela Mendoza
Ligia Petit
Aura Ávila
Marjorie de Sousa
Zoraya Villareal
Patricia Fuenmayor
Dayra Lambis
Elizabeth Herrera
María Fernanda León
Andrea Matthies
Marlene de Andrade
Ly Jonaitis
Anyela Quiñonez
Jessica Barboza
Vanessa Goncalves
Marjorie Magri
Grabiela Concepción
María de Luz Da Silva
Ligia Hernández
Yuvanna Montalvo
Hannely Quintero
Gabriella Ferrari
Ivanna Vale
Anmarie Camacho
Georgina Mazzeo
Karen Soto
Elizabeth Coello
Diana Croace
Anyela Galante
Carla Field
Marie Claire Harp
Adriana Marval
Esthefany Kolman
Fabianny Zambrano
Claudia Bessegio
Aigil Gómez
Alessandra Sánchez
Kemberling Rivas

References

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  1. ^ https://www.soloenvenezuela.net/farandula/chicas-polar-antes-y-despues/ Yesterday and today of the models who have been a "Polar Girl" (In Spanish).
  2. ^ https://empresaspolar.com/sala-de-prensa Polar Pilsen Aged 70 Years (2011, In Spanish)
  3. ^ Haciendo Espuma Archived 2011-07-10 at the Wayback Machine (Article in Estampas Magazine, from the newspaper "El Universal", June 8, 2003. In Spanish)
  4. ^ https://empresaspolar.com/sala-de-prensa/polar-pilsen-anuncia-las-6-integrantes-del-team-chicas-polar-2023 Empresas Polar Corporate Web Site (In Spanish)
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