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Classique (fragrance)

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Classique
Fragrance by Jean Paul Gaultier
Top notes
Heart notes
Base notes
Released1993 (1993)
Label
Flanker(s)List of flanker fragrances
WebsiteClassique

Classique (originally JPGaultier Eau de Parfum) is a women's fragrance created by Jacques Cavallier for Jean Paul Gaultier in 1993. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The men's fragrance Le Male was developed as a counterpart to Classique, and was introduced in 1995.

A number of flanker fragrances have since been released on the strength of the Classique name. The most recent fragrance, La Belle Le Parfum, was launched in 2021.[citation needed]

Conception and scent

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Classique is described as an oriental floral women's fragrance, a classification which is identified by the combination of a "sweet, warm, powdery base" and flowery or spicy notes.[1] The eau de parfum Classique contains top notes of rose and rum; middle notes of narcissus and vanilla orchid; and base notes of vanilla, amber, tonka bean, and sandalwood.[2]

The bottle design, a female torso wearing a pink corset,[3] has been compared to the corset Gaultier designed for Madonna for her 1990 Blond Ambition World Tour.[4] The fragrance is packaged in an aluminum can, a motif he has used in his collections since 1980;[5] Gaultier felt that "it was in some way a kind of a provocation to put it in something very industrial," and noted that some perfume shops did not offer the fragrance because it was "scandalous".[3] Media personality Kim Kardashian was accused of copying the Classique bottle design for her KKW Body fragrance in April 2018.[6] She claimed that "[Classique is] iconic and celebrates the woman’s body, but [that her] inspiration was a statue [and] wanted [hers] to be really personal with [her] exact mold."[6] Gaultier responded that "[he] couldn’t put [his] body [for a women's perfume], so [he] put a different body. She did her own body, so it's different."[3]

Release and impact

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The fragrance was released as JPGaultier Eau de Parfum in 1993, and renamed as Classique in 1995.[7]

Shiseido subsidiary Beauté Prestige International distributed Jean Paul Gaultier fragrances, including Classique from launch in 1993, through a license agreement that was to extend from 1991 through June 30, 2016.[8] On January 1, 2016, Puig acquired the fragrance license from Shiseido for $79.2 million and compensated the early termination of the license for $22.6 million.[9] With this purchase, Puig now holds control of both the fashion and fragrance divisions of the Jean Paul Gaultier brand.[10] A new advertising campaign was premiered in Paris during a relaunch party held by Puig on January 28, 2016, in which a joint commercial for Classique and Le Male retains the "Casta diva" aria from the original commercial and Dutch model Daphne Groeneveld portrays the lead female figure.[11]

The brand's fragrance general manager Thomas James acknowledged Classique and Le Male as "the flagship of the brand [that] represent all the Jean Paul Gaultier values [and will] continue to be an emblematic and historical pillar" at the launch of the women's fragrance Scandal in 2017.[12]

Products

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Flanker fragrances

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  Indicates repackaging of the original fragrance
List of Classique flanker fragrances
Year Name Concentration Perfumer Ref.
1997 Jean Paul Gaultier Summer
Classique L'Eau d'Ete
1998 Classique Robe Velours Eau de toilette
2001 Classique La Robe Chinoise Eau de toilette
2003 Classique Eau d'été 2003 Eau de toilette
Classique Limited Edition 2003
2004 Classique L'Eau d'Ete Sans Alcohol
2005 Classique Bien Roulee
Classique Corset Couture Perfume extract
Classique Les d'Ete 2005
Classique Rock Star
2006 Classique Alcohol Free Summer Fragrance 2006
Classique Autumn Winter
Classique Prestige Steve DeMercado
2007 Classique l'Eau d'Ete 2007
2008 Classique Gold Collection Eau de toilette
Classique Summer Fragrance 2008
2009 Classique Summer Fragrance 2009
2010 Classique Charm Edition Eau de toilette
Classique Summer 2010 Eau de toilette
Classique X Eau de toilette Jacques Cavallier
Classique X Extrait Perfume extract
2011 Classique Love Actually Jacques Cavallier
Classique X Jewel Edition Jacques Cavallier
Classique Silver My Skin Jacques Cavallier
Classique Summer 2011 Eau de toilette
Classique X Love Actually Jacques Cavallier
2012 Classique Summer 2012 Eau de toilette
Classique X Eau de Parfum Eau de parfum
Classique X L'Eau Eau de toilette Jacques Cavallier
2013 Classique Belle en Corset
Classique Couple Eau de toilette
Classique Summer 2013 Eau de toilette
2014 Classique Edition Collector Jacques Cavallier
Classique Intense Eau de parfum Francis Kurkdjian
Classique Summer Edition 2014 Eau de toilette
2015 Classique Collector Glam Edition
Classique Intense Collector Glam Edition
Classique Pirate Edition Eau de toilette Jacques Cavallier
Classique Summer 2015 Eau de toilette
2016 Classique Betty Boop Eau Fraiche Eau de toilette Daphne Bugey
Classique Essence de Parfum Eau de parfum Daphne Bugey
2017 Classique Eau de Parfum Collector 2017 Eau de parfum Jacques Cavallier
Classique Eau de Toilette Collector 2017 Eau de toilette
Classique Wonder Woman Eau Fraiche Eau de toilette Daphne Bugey
2018 Classique Collector Edition 2018
Classique Eau Fraiche André Edition Eau de toilette Daphne Bugey
Classique Eau Fraiche Gaultier Airlines Eau de toilette Daphne Bugey [14]
2019 Classique Cabaret Eau de Parfum Eau de parfum
Classique Collector's Snow Globe Jacques Cavallier
La Belle Quentin Bisch [15]
Sonia Constant
2020 Classique Pin Up
Classique Airlines Eau de parfum
Classique Eau de Toilette X-Mas Edition 2020 Eau de toilette
2021 La Belle Le Parfum Parfum Quentin Bisch
Sonia Constant

References

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  1. ^ "Oriental Floral – Perfume Group". Fragrantica. Retrieved March 24, 2020.
  2. ^ "Classique Eau de Parfum Jean Paul Gaultier perfume". Fragrantica. Retrieved March 19, 2020.
  3. ^ a b c Phelps, Nicole (May 7, 2018). "Jean Paul Gaultier Talks "Heavenly Bodies," That KKW Perfume Bottle, and Being a Fashion Freak". Vogue. Retrieved March 19, 2020.
  4. ^ Moss, Jack (April 9, 2018). "The Subversive Power of the Jean Paul Gaultier Corset". Another Magazine. Retrieved March 19, 2020.
  5. ^ Birrell, Alice (March 9, 2016). "10 things to know about Jean Paul Gaultier". Vogue Australia. Retrieved March 19, 2020.
  6. ^ a b Cardellino, Carly (April 26, 2018). "Kim Kardashian Responds to Claims That She Ripped Off Her New Perfume Bottle". Cosmopolitan. Retrieved March 19, 2020.
  7. ^ "Jean Paul Gaultier Classique Eau de Toilette for Women". Amazon.co.uk. Retrieved March 20, 2020. Jean Paul Gaultier was launched in 1993. [...] The name was changed to Jean Paul Gaultier Classique in 1995.
  8. ^ "The Shiseido group started negotiation with Puig to sell IP rights of Jean Paul Gaultier regarding fragrance products" (PDF). Shiseido. Retrieved March 17, 2020.
  9. ^ Noor, Hibah (February 9, 2015). "Puig and Shiseido to terminate Jean Paul Gaultier fragrance license". DutyFree Magazine. Archived from the original on July 20, 2020. Retrieved March 17, 2020.
  10. ^ Rozario, Kevin (January 5, 2016). "Puig takes on JPG scents and targets €2bn". TRBusiness. Retrieved March 17, 2020.
  11. ^ Pawson, Helen (February 1, 2016). "Puig and Jean Paul Gaultier turn on the glamour in Paris". The Moodie Davitt Report. Retrieved March 24, 2020.
  12. ^ Pawson, Helen (June 26, 2017). "Notes on a Scandal: Puig unveils new Jean Paul Gaultier feminine fragrance". The Moodie Davitt Report. Retrieved March 19, 2020.
  13. ^ "Jean Paul Gaultier "Classique" Eau de Toilette Spray, 3.3 oz. & Reviews". Macy's. Retrieved March 19, 2020.
  14. ^ Pentol, Andrew (June 18, 2018). "Puig launches Jean-Paul Gaultier travel exclusives". TRBusiness. Retrieved March 19, 2020.
  15. ^ Turner, Charlotte (September 25, 2019). "Jean Paul Gaultier's Classic and Le Mâle reborn for Belle & Beau scents". TRBusiness. Retrieved March 19, 2020.