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Eroğlu Holding

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Colin's store on historic İstiklal Cadessi, Istanbul
Colin's store in Brest, Belarus
MEXX shop at SM Aura Premier mall in Bonifacio Global City, Metro Manila, Philippines
A Colin's store in Cumhuriyet street, Ankara, Turkey

Eroğlu Holding (Turkish: Eroğlu Giyim) is a company based in Avcılar, Istanbul, Turkey that manufactures and retails clothing. Between 2015–2017, it owned the brand Mexx,[1] with about 300 stores and about 5000 total sales points in 56 countries at the time, based in Amsterdam, Netherlands.

Eroğlu Holding also founded the brands COLIN'S and LOFT. COLIN'S has over 600 stores in 24 countries.[2] LOFT has 82 stores.[3]

The company's origins date back to the year 1983, when Nurettin Eroğlu and his four brothers set up a 150-m2 clothing factory, which started producing coats and down jackets. In 1986, they started manufacturing their first jeans, branded "Kulis". In 1992, they opened a 10,000m2 factory in Avcılar, Istanbul. By 1992, production was at 1,500 pairs per day and that same year, they renamed their brand "Colin's Jeans".[4]

By 2015 the Holding had sales of over 1.5 billion USD per year, with 70% coming from outside of Turkey. Russia was its biggest market.[5]

Colin's

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As of 2024, Colin's has over 600 stores in 24 countries.[2] As of 2017, 200 stores were located in Russia.[5]

In 1993, Colin's began to export.[6]

In 2012, Colin's announced its expansion into China.[7] Colin's is one of the best-known clothing brands in Russia, Ukraine and Belarus,[8] with about 11 million Ukrainians visiting 65 Colin's stores there during 2017.[9]

Mexx

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Main article: Mexx

After declaring bankruptcy on December 4, 2014,[10] Dutch fashion brand Mexx was acquired by Eroğlu Holding in February 2015.[11] Among the aims behind the purchase was the intended use of Mexx's established European brand recognition to give Eroğlu Holdings access to new European markets and points of sale.[12] However, in 2017, Mexx bought from Eroğlu Holdings by the Dutch brand group, RNF Holding.[13]

Manufacturing

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In addition to the earlier factories, in 1998 Eroğlu Holding opened a new 35,000m2 facility in Esenyurt, Istanbul, and in 2003 a 45,000m2 factory in Çorlu, and in 2004 a smaller 10,000m2 factory in the founder's hometown of Aksaray.[4] The Holding thus now manufactures in Istanbul and Aksaray in Turkey, and in 2024, Eroğlu invested $40 million in a 62,000m2 jeans factory in Egypt's Suez Canal Economic Zone (SCZone), to employ 2,750 workers.[14]

By 2017, 25% of Colin's brand merchandise was produced in China, 30% in Bangladesh, 10% in Egypt, and the rest in Turkey.[5]

By 2024 the Group had a production capacity of 20 million units per year.[4]

References

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  1. ^ "Turkish company acquires Amsterdam-based fashion brand - Latest News". Hürriyet Daily News. 29 January 2015. Retrieved 24 May 2024.
  2. ^ a b "Hakkımızda" [About us]. Colin's. Retrieved 23 May 2024.
  3. ^ "Hakkımızda" [About us]. www.loft.com.tr. Retrieved 24 May 2024.
  4. ^ a b c "Our Journey". Eroğlu Giyim. Retrieved 24 May 2024.
  5. ^ a b c ""İlk 3'ten 1'i biz oluruz"" ["We will be one of the top 3"]. Capital Online (in Turkish). 20 July 2016. Retrieved 24 May 2024.
  6. ^ "The History of Colin's Jeans Brand - Branding and Online Marketing Consultant". Preston Martelly. 2 February 2017. Retrieved 23 May 2024.
  7. ^ "Local retailer Colins to expand to China - Latest News". Hürriyet Daily News. 29 June 2012. Retrieved 23 May 2024.
  8. ^ Buz, Engin (12 August 2022). "COLIN'S enters the Egyptian market with 4 stores". Textilegence Magazine and Digital Platform. Retrieved 23 May 2024.
  9. ^ "Volkan Peker, Colin's: Sincere emotions are much more effective than discounts". RAU (Ukraine). 26 May 2017. Retrieved 23 May 2024.
  10. ^ "Dutch fashion house Mexx bankrupt | NL Times". nltimes.nl. Retrieved 2024-08-08.
  11. ^ IN, FashionNetwork com. "Mexx purchased by Eroglu, the Turkish denim giant". FashionNetwork.com. Retrieved 2024-08-08.
  12. ^ ""İlk 3'ten 1'i biz oluruz"" ["We will be one of the top 3"]. Capital Online (in Turkish). 20 July 2016. Retrieved 24 May 2024.
  13. ^ WW, FashionNetwork com. "Eroğlu sells Mexx to RNF, new owners see "immense potential"". FashionNetwork.com. Retrieved 2024-08-08.
  14. ^ "SCZone, Turkish DNM Eroglu group to set up jeans factory with $40M investments". EgyptToday. 8 April 2024. Retrieved 24 May 2024.
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