Draft:ASATO (brand)
Submission declined on 2 September 2024 by Jamiebuba (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
| ![]() |
ASATO is a New York-based fine art and fashion house founded by Japanese designer Asato Kitamura in 2022.
History
[edit]Based on creative director Asato Kitamura's "Theory of Emotion",[1] ASATO was founded in 2022, while he earned his Masters of Fine Arts at Parsons School of Design.[2] Beyond the fashion house's luxurious materials and inventive craftsmanship, Kitamura describes ASATO as his way of promoting self-reflection and acceptance of negative experiences, by using the aesthetics of attire to transform pain into beauty.
ASATO's inaugural year had a momentous start, with the brand selling out their first exhibit, "Catharsis"[3] at the Mizuma & Kips art gallery.[4] The immersive experience was well received, leading to features in Vogue,[5][6] Harper's Bazaar,[7] and other publications. After showing collections at New York Fashion Week[8] and private galleries in Paris, ASATO designed bespoke garments for private clients and celebrities, including pop star Beyonce KnowlesCite error: A <ref>
tag is missing the closing </ref>
(see the help page).
</ref>, singer-songwriter Muni Long, and television personality Sabrina Sato. In 2023, ASATO collaborated with the Tokyo University of the Arts on the interdisciplinary exhibit, "Touch My Mumblings, Hug My Words, Kiss My Singing", before launching the first ready-to-wear line, later that year.
Committed to delivering the highest quality, ASATO established partnerships with the sole weaver of Japanese silk Jacquard, Ogra Fabrics,[9] and Japan's premier wool manufacturer, Nishikawa Keori, in 2024. Nishikawa's signature "super-black" wool[10] uses proprietary off-scale processing to achieve the darkest black possible, which Kitamura describes as "the perfect canvas to highlight colors, playing a role similar to that of the human body as a vessel for emotions." Today, ASATO's avant-garde style has earned the fashion house its reputation for daring and distinguished design, with Kitamura sharing ambitions for menswear, fragrances, and luxury hotels in ASATO's future.[11]
Theory of Emotion
[edit]Asato Kitamura's "Theory of Emotion" is a cornerstone of the ASATO brand. By intertwining artistic, psychological, and scientific takes on the human experience, Asato's theory lets us visualize emotions through symbols.
The theory's origin draws from psychologist Dr. Robert Plutchik, who first pioneered a classification system for emotional responses. Plutchik considered anger, anticipation, disgust, fear, joy, sadness, surprise, and trust as the primary emotions. He also proposed that these 8 emotions are connected by four relationships that determine our responses: anger versus fear; joy versus sadness; trust versus disgust; and surprise versus anticipation. Plutchik's circular construct of emotion, aligned directly with the color wheel to reveal the relationships between emotions and colors, provides the basis for Asato's theory - the "Wheel of Emotion".
Asato's studies introduced him to psychoanalysis Jacques Lacan, philosopher Marshall McLuhan, educator Kiyokazu Washida, and the concept of clothing as an extension of ourselves. The connections between their theories, Plutchik's construct, and fragmented body posturing data inspired Asato's "Gestures of Emotion"; body postures with corresponding colors that directly represent a range of human emotions. Those gestures were later converted into shapes that make up the "Symbols of Emotion", with each symbol expressing the color, gesture, and feeling of their respective emotion - completing Asato's theory.
ASATO's implementation of the Theory of Emotion leverages luxury fashion principles to communicate the nuanced nature of humanity. From multifunctional garments representing the duality of self and social perception to the use of retrospective imagery, the theory's influence is evident - showcased throughout various ASATO designs, concepts, and prints, including the fashion house's monogram pattern which features the theory's symbols.[12]
Asato Kitamura
[edit]Asato showed an early affinity for the arts; unearthing a refined fusion of Japanese heritage and contemporary design as a child. From age five, he received seven years of Right Brain Development Training, stimulating his creative thinking, storytelling, and problem-solving. However, Asato's household was marred by the fragility of his parents' relationship, which fostered a constant discord - as well as the milieu that drove his creative inspiration. He went on to study material in high school before entering the prestigious Tokyo Mode Gakuen fashion program, where he became the university's first Japan Student Services Organization (JSSO) cultural arts prize scholarship winner.
As an advanced student, Asato possessed a vast comprehension of illustration, sculpting, and fashion design, earning him several artistic opportunities, including the chance to work with fashion pioneer MICHIKO KOSHINO. Yet, an illustrious academic career, highlighted by multiple scholarships, countless fashion competition victories, and all-expense paid travel to Abu Dhabi, London, and Paris, was only the beginning.
In 2019, Asato traveled to Antwerp, a historical port city in Belgium adorned in Flemish Renaissance architecture, to study fine art and jewelry design. Although brief, the experience introduced him to European culture and fashion. Shortly thereafter, he moved to New York to pursue his Masters of Fine Arts at the Parsons School of Design, where he began exhibiting his work and collaborating with inventive fashion houses like Uniqlo, Vera Wang, and Melitta Baumeister. Drawing inspiration from his travels, Asato's transcendent designs began garnering worldwide attention, placing him at the helm of design teams for several celebrity events, including Beyoncé's 2021 IVYPARK Valentine's Day at the Brooklyn Museum.
While developing artistically, Asato became increasingly fascinated with emotional psychology and philosophy. In fact, esteemed psychologist, Dr. Robert Plutchik pioneered the emotional classification system that ultimately inspired Asato to create his "Theory of Emotion", which allows us to directly visualize human emotion through symbols. With these symbols and the theory they represent as a foundation, Kitamura launched his fashion house, ASATO New York, in late 2022.
References
[edit]- ^ "ASATO'S Theory of Emotion". https://www.asatokitamura.com/theory-of-emotion. ASATO. Retrieved August 20th, 2024
- ^ Leone, Oliver (December 22, 2022). "Student Designer Profile #5 Asato Kitamura". https://yourfashionarchive.com/student-designer-profile-5-asato-kitamura/. Your Fashion Archive. Retrieved August 20th, 2024.
- ^ "Episode 1: Catharsis". https://www.asatokitamura.com/episode-1. ASATO. Retrieved August 20th, 2024.
- ^ ATENA INC. (July 16, 2023). "ASATO in New York - Catharsis - Mizuma & Kips". https://www.youtube.com/watch?v=a7npXFuEbAI&t=15s. ASATO. Retrieved August 20th, 2024.
- ^ Calabrese, Alberto (December 12, 2022). "ITS Turns 20 And...". https://www.vogue.it/moda/gallery/its-2022-nuovi-talenti-concorsi-anniversario-vincitori. VOGUE. Retrieved August 20th, 2024.
- ^ Borelli-Persson, Laird (December 15, 2022). "Parsons MFA Spring 2023 Ready-to-wear". https://www.vogue.com/fashion-shows/spring-2023-ready-to-wear/parsons-mfa/slideshow/collection#93. VOGUE. Retrieved August 20th, 2024.
- ^ Trang, Quynh (May 10, 2023). "The High-Tech Intruder". https://bazaarvietnam.vn/the-high-tech-intruder. Harper's BAZAAR. Retrieved August 20th, 2024.
- ^ Getty Images (February 13, 2023). "Asia Fashion Collection - Runway - February 2023 New York Fashion Week: The Shows". https://www.gettyimages.in/detail/news-photo/asato-designer-asato-kitamura-walks-the-runway-wearing-news-photo/1465711328. Getty Images. Retrieved August 20th, 2024.
- ^ https://www.asatokitamura.com/explore
- ^ NISHIKAWAKEORI Co., Ltd. (July 29, 2024) "About Formal Black". https://www.nishikawa-keori.co.jp/news/p3148. NISHIKAWAKEORI. Retrieved August 20th, 2024.
- ^ https://www.instagram.com/asato_kitamura/?hl=en
- ^ https://www.instagram.com/asato_kitamura/?hl=en