Draft:Beautytap

Submission declined on 29 December 2023 by KeepItGoingForward (talk).

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Declined by KeepItGoingForward 4 months ago. Last edited by KeepItGoingForward 4 months ago. Reviewer: Inform author.

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BeautyTap

BeautyTap is an online beauty, skincare, and wellness platform that has gained prominence for its curated selection of beauty products and its commitment to global beauty education. The platform was founded in 2017 by James Sun and industry professionals with the vision of creating a global community where beauty experts enthusiasts could discover, discuss, and shop for a diverse range of skincare and cosmetic products.

History

Founding and Early Years (2017-2019): BeautyTap was established in 2017 as a response to the growing demand for a centralized hub for beauty enthusiasts seeking information, advice, and high-quality products about international beauty trends like K-beauty. During its early years, the platform focused on editorial content and e-commerce around international beauty products.
Expansion and Educational Initiatives (2019-2020): In 2019, Beautytap expanded its reach by partnering with Bloomingdales to open up physical shop in shop experiences.
Global Reach and Community Building (2021-2022): With the Covid19 pandemic shutting down retail stores, Beautytap focused on building a support community for beauty professionals. Beautytap continued to grow its global community, attracting beauty enthusiasts from diverse backgrounds. The platform's emphasis on inclusivity and cultural appreciation set it apart in the beauty industry. Beautytap's forums became a space for users to share personal experiences, exchange beauty tips, and discuss the latest trends in skincare and cosmetics.
Review Platform and Brand Content Partnerships (2022-present): Beautytap partners with over 150 global brands including Loreal, Kose, Unilever, and many popular brands with their community for honest informative education based reviews, UGC videos, and perception studies.

Features and Content

BeautyTap offers a curated selection of beauty products, ranging from skincare essentials to makeup and haircare items. The platform's content includes product reviews, expert articles, and user-generated content, fostering a dynamic and engaged community of beauty enthusiasts.

Recognition and Impact

Over the years, BeautyTap has received recognition for its contribution to the beauty industry, particularly in promoting global beauty education and fostering a sense of community among beauty lovers worldwide.

References[edit]