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Draft:Carlos Alberto Díaz (El Borrego)

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Carlos Alberto Díaz (born 2007 in Bogotá, Colombia), known on social media as "La Granja del Borrego", is a young content creator focusing on rural life and agriculture. Raised in La Vega, Cundinamarca, Carlos was immersed in the rural lifestyle from an early age. He spent his childhood helping his family on their farm, learning to care for animals such as chickens, cows, and pigs, and gaining practical experience in crop cultivation.

Carlos's upbringing in a rural environment significantly influenced his interests and future career as a social media influencer. He began sharing his daily experiences and practical farming knowledge on social media platforms, which quickly resonated with a wide audience. His unique and engaging presentation style has earned him a substantial following across platforms like TikTok, Instagram, and YouTube.

Carlos's educational journey includes attending Colegio Personalizado Renfort through a virtual learning program, which allows him to balance his studies with his social media activities and farm duties. Currently, in his final year of high school, Carlos has expressed an interest in pursuing higher education, although he has not yet specified a particular field of study.

Despite his young age, Carlos has already received several accolades for his work, including the "Lo aprendí en TikTok" award at the TikTok Awards 2023, recognizing his contribution to educational content on the platform.


Early Life and Education

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Carlos Alberto Díaz was born in 2007 in Bogotá, Colombia, and raised in La Vega, a rural area in Cundinamarca. From an early age, Carlos was immersed in the rural lifestyle, helping his family on their farm where they cultivate crops and care for various animals, including chickens, cows, and pigs. His upbringing in this environment greatly influenced his interests and the content he later created.


Carlos's initial foray into social media began with sharing his day-to-day experiences and practical knowledge about farming and rural life. His unique perspective and engaging way of presenting information quickly gained him a significant following. Carlos's parents, especially his mother, have featured in many of his videos, adding a personal and relatable touch to his educational and entertaining content about rural life and agriculture.


In terms of formal education, Carlos is currently completing his last year of secondary school at Colegio Personalizado Renfort through a virtual learning program. Despite his busy schedule managing social media and farm duties, he has expressed a strong interest in pursuing higher education, though the specific field of study has not been yet disclosed.


Career

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"La Granja del Borrego", led by Carlos Alberto Díaz Colmenares, is a phenomenon on TikTok that started gaining notoriety in 2019. His unique content, which merges tutorials and vlogs, shows life on a farm and animal care, which has earned him an impressive growth in followers, reaching more than 30 million. In addition to TikTok, Carlos has used other platforms such as YouTube to expand his reach. His authenticity and depiction of rural life has resonated with many, leading him to collaborate with other creators (“Marce la recicladora”, “Lina Tejeiro”, “Chingu amiga”, “Los de ñam”) and brands (“Totto”, “Gef”, “Ekuox”). In 2023, La Granja del Borrego was recognized with the “I Learned It on TikTok” award for its contribution to knowledge about agriculture and the environment. This recognition underscores the influence and positive impact that Carlos and his project have had on the online community. La Granja del Borrego remains active, continuing its mission to educate and entertain its global audience.


Legacy and Impact

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"La Granja del Borrego", created by Carlos Alberto Díaz Colmenares, has left a significant legacy in the dissemination of rural life and agriculture through social networks. Starting his digital adventure at the early age of 13, during 2020, Carlos has managed to capture the attention of a global audience with his authentic and educational content. Over the years, La Granja del Borrego has amassed an impressive number of followers, reaching nearly 32 million on TikTok. In addition, its videos on average receive millions of views, demonstrating the high level of interest and engagement the audience has with its content. This impact is not only reflected in the numbers, but also in the positive influence he has had on the perception of farming life, inspiring many to better appreciate and understand the work and dedication it takes to run a farm. The story of Carlos and his farm is a testament to the power of social media to educate and connect people to fundamental aspects of life that are often overlooked.


Awards

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In 2023, Juan Alberto Díaz won the Tiktok award for “I learn it in Tik Tok”, which recognized different communication skills in order to teach the general public about life in the countryside as well as animal care. This ceremony took place in Mexico City and their objective was to celebrate the most important content creators of the platform in distinct areas. The ceremony was watched in Tik Tok by more than 5.2 million persons on the tiktok_espanol account.




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