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Draft:Christopher Scharff

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  • Comment: A great CV, but not such a good encyclopaedia article. Theroadislong (talk) 09:52, 18 February 2024 (UTC)

Christopher Scharff (born December 19,1961 in Santa Monica, California) was the CEO of Dreamgirl International (also known as DG Brands) for 14 years.[1] Prior to his role at Dreamgirl, he served as vice president for BCBG Max Azria and held executive roles at Movado Group, St. John Knits, and Lanz Incorporated.[1] Scharff's father, Werner G. Scharff, was the co-founder of Lanz Incorporated and creator of the Lanz “granny nightgown."[2]

Scharff is currently a real estate investor in Venice Beach, California[3] where his family has contributed to the development of Venice as a tourist and artistic destination.[4] He is a founding member of Altitude Intimates, an intimates apparel trade show held annually in Las Vegas. [5]

Higher Education[edit]

Scharff attended the University of California at Berkeley[6] where he graduated with a Bachelor of Arts in Business Administration in 1984. He completed his master's in business administration at Berkeley in 1987.[7] While earning his master's, Scharff received the Earl F. Cheit Outstanding Teaching Award for teaching micro and macro economics to undergraduate students.[8]

Career[edit]

Christopher Scharff started working in fashion alongside his father, Werner G. Scharff, at Lanz Incorporated[9], where he became vice president of marketing.[10] [11]Lanz was a major retailer of dresses, sportswear, and sleepwear, selling to around 2,500 department and specialty stores in North America[12].

Scharff left his role as Vice President of Marketing for Lanz in 1996[13], for a new role as Vice President of St. John Knits, a luxury brand specializing in women's knitwear.

He later held executive positions with BCBG Max Azria and Movado Group.[3]

Scharff purchased Dreamgirl International in 2003 for an undisclosed amount.[9]

CEO of Dreamgirl International[edit]

Scharff purchased Dreamgirl International from founder and president Patricia Fischer.[14] Fischer started Lovin' Enterprises Inc. as a home party business in 1978. She launched the branded lingerie and costume line, Dreamgirl, under Lovin’ Enterprises in 1986.[14]

Scharff was CEO of Dreamgirl for 14 years.[15] The costume/lingerie brand grew to 2,000 retail accounts worldwide and 30 million in annual revenue.[16]

In 2014, Dreamgirl International was awarded Lingerie/Apparel Company of the Year at the XBIZ Awards show.[17]

Scharff sold Dreamgirl in 2016.[3][18]

References[edit]

  1. ^ a b Nieder, Alison A. (November 16, 2017). "Dreamgirl CEO Scharff Leaving Company". www.apparelnews.net. Retrieved 2023-04-30.
  2. ^ Hevesi, Dennis (2006-08-31). "Werner Scharff, 90, Designer of a Classic Warm Nightgown, Dies". The New York Times. ISSN 0362-4331. Retrieved 2023-04-30.
  3. ^ a b c "Body Magazine // Wholesale Lingerie News // Christopher Scharff Exits As Dreamgirl CEO". www.bodymagazine.us. Retrieved 2023-04-30.
  4. ^ Nelson, Valerie J. (2006-08-27). "Werner Scharff, 90; Arts Patron, Clothier Helped Dress Up Venice". Los Angeles Times. Retrieved 2023-04-30.
  5. ^ XBIZ (2019-04-10). "Altitude Soars to Success With Diverse Exhibitor Mix". XBIZ. Retrieved 2023-10-01.
  6. ^ Rutter, Jared (November 12, 2013). "California Dreamin': Q&A With Dreamgirl International's Christopher Scharff". XBIZ. Retrieved 2023-05-07.
  7. ^ "Haas Alumni Notes" (PDF). Berkeley Haas: The Magazine of the Haas School of Business at the University of California, Berkeley. Spring 2018. pp. 32–33. Retrieved May 4, 2023.
  8. ^ "Previous Cheit Award Recipients". Berkeley Haas. Retrieved 2023-05-21.
  9. ^ a b Figueroa, Claudia; June 6 (June 6, 2003). "Scharff Purchases Dreamgirl". www.apparelnews.net. Retrieved 2023-12-03.{{cite web}}: CS1 maint: numeric names: authors list (link)
  10. ^ Monget, Karyn (1996-03-11). "SAN FRANCISCO MERCANTILE WILL BUY LANZ TRADEMARK". WWD. Retrieved 2023-10-15.
  11. ^ Staff, W. W. D. (1995-08-07). "SLEEPWEAR'S RESTLESS DAYS". WWD. Retrieved 2023-12-03.
  12. ^ LaMagna, Dal (2010). Raising eyebrows : a failed entrepreneur finally gets it right. Internet Archive. Hoboken, N.J. : Wiley. ISBN 978-0-470-92141-8.
  13. ^ Staff, W. W. D. (1996-03-11). "SAN FRANCISCO MERCANTILE WILL BUY LANZ TRADEMARK". WWD. Retrieved 2023-05-05.
  14. ^ a b Staff, W. W. D. (2003-10-08). "Obituary: Patricia Fischer, 63". WWD. Retrieved 2023-05-05.
  15. ^ Rehberg, Peter (2017-11-14). "Christopher Scharff Leaving Dream Girl". Venus Adult News. Retrieved 2023-12-03.
  16. ^ Nieder, Alison A. (November 16, 2017). "Dreamgirl CEO Scharff Leaving Company". www.apparelnews.net. Retrieved 2023-05-05.
  17. ^ Rodriguez, Ariana (February 4, 2014). "Dreamgirl Receives XBIZ Award for Lingerie Company of the Year". XBIZ. Retrieved 2023-05-07.
  18. ^ admin (2003-05-08). "USA: Dreamgirl Lingerie Firm Sold For Mystery Sum". Just Style. Retrieved 2023-10-15.