Draft:E-loyalty
Submission declined on 2 July 2024 by SafariScribe (talk).
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E-loyalty term was coined in the end of the 20th century (2000), whereas no decent studies were undertaken to check for earlier dates, and relates to the sphere of e-commerce and e-banking as an indicator of customer loyalty to the product of the electronic nature.
Being a subject of study in business schools e-loyalty was analyzed as a value metric of an e-business, showing the potential of customer retention, whereas other parameters of e-business undergo change and development. Basic influencing and correlation factors were:
- Digital security.
- Usability and switching comfort.
- Product pricing policy and commercial terms.
- Other factors (issuing company public image, opinion leaders advisory, competitors weaknesses).
The list presented above is intentionally left unnumbered as in each particular case the major influencing factor is to be determined separately.
References
[edit]1. E-loyalty. Reichheld F.F., Schefter P., Harvard Business Review, Issue:4, Volume: 78, p.105 -113, 2000
2. What determines e-loyalty? An analysis of factors affecting on-line customer retention. Donnacha Clifford & Michael Lang, IADIS International Conference WWW/Internet 2012
3. The influence of identity characteristics on e-shopping enjoyment and e-loyalty among women online shoppers. Tonja S. Coverdale, Allison J. Morgan, Journal of Technology Research
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