Draft:Intertrend Communications
| Submission declined on 29 January 2024 by Johannes Maximilian (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
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| Submission declined on 2 January 2024 by DoubleGrazing (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 5 months ago.
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| Submission declined on 2 January 2024 by DoubleGrazing (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 5 months ago.
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Comment: You've fixed one failed source. I can't access it as it's behind a paywall, but however good it may be, a single source won't make much difference. Per WP:NCORP, we need to see significant coverage of this business in multiple independent and reliable secondary sources. DoubleGrazing (talk) 21:45, 2 January 2024 (UTC)
| Industry | Marketing, Advertising |
|---|---|
| Founded | 1991 in Long Beach, California |
| Headquarters | Long Beach, California |
| Website | Official Website |
Introduction[edit]
Intertrend Communications is a Long Beach, California based advertising and marketing communications agency.[1] Beyond its Long Beach location, it has a regional office in Plano, Texas. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations services.
History[edit]
Intertrend Communications was founded in 1991 by Julia Huang, citing a desire to create marketing communications directly targeted towards the growing Asain American demographic.[2] In 2004 Intertrend was part of Toyota’s brand tagline shift, covering the Hispanic and Asian American markets.[3] By 2006 Intertrend entered the top 5 multicultural agencies in terms of revenue from marketing to Asian Americans.[4] In 2007, Intertrend work with AT&T was cited in AdAge’s “Top 10 Marketers In The U.S. Asian Market” list, where AT&T was listed as number 1.[5][failed verification] In 2008, Intertrend won an award in the Asian-American category in at Association of National Advertisers (ANA) Multicultural Excellence Awards for its work with State Farm.[6]
In 2011, Julia Huang & Intertrend were featured in NPR’s coverage on reaching the Asian American market with in language communications.[7] In 2012, Intertrend collaborated with WongFu producitions to produce a web series called Away we Happened, which garnered near 10 million views and high levels of user engagement, highlighting an early success in Asian American focused content marketing.[8] Additionally, for the aforementioned “Away We Happened” content series won a 2013 Bronze Effie.[9]
In 2021, Intertrend’s non-profit arm Creative Class led an initiative titled “Couriers of Hope”, an art initiative centered around exchanged artwork between students and professional artists using envelopes as canvas to explore personal experiences around hope. The initiative received over 160 submissions from professional artists & over 400 submissions from students.[10] In 2023 Intertrend, alongside Saatchi & Saatchi and Conill Advertising created a marketing campaign for the multicultural market for the newly redesigned Toyota Prius Prime.[11]. Intertrend developed two spots for the campaign, titled "Reborn" and "Exhilarating"[12]
References[edit]
- ^ "Intertrend Long Beach Commerce Page". Retrieved 29 January 2024.
- ^ "interTREND Communications CEO Julia Huang". youtube.com. AnaheimU. Retrieved 2 January 2024.
- ^ Halliday, Jean. "TOYOTA UNVEILS NEW TAGLINE". adage.com. AdAge. Retrieved 2 January 2024.
- ^ "2006 Fact Pack" (PDF). AdAge.com. AdAge.
- ^ "Top 10 Marketers in the U.S. Asian Market". AdAge.com. AdAge. Retrieved 2 January 2024.
- ^ Wentz, Laurel. "McDonald's Snags Multicultural Award at ANA Conference". AdAge.com. AdAge. Retrieved 2 January 2024.
- ^ Ulaby, Neda. "Corporate America Takes On Multilingual PR". npr.org. NPR.
- ^ James, Meg (18 September 2012). "Ad agency InterTrend uses Web to connect with Asians". Los Angeles Times. Retrieved 29 January 2024.
- ^ "2013 Multicultural Effie". Effie.org. Effie.
- ^ Barajas, Julia. "How Long Beach students are turning mail into the most personal art". Los Angeles Times.
- ^ "Toyota Declares its Time for Fresh Perspective for All New 2023 Prius Prime". lbbonline.com. LittleBlackBook.
- ^ "The Time is Now for Toyota's All-New 2023 Prius and Prius Prime". Toyota.com. Toyota.