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Draft:Jörg Dennis Krüger

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Jörg Dennis Krüger
Jörg Dennis Krüger on stage at the OMKB conference 2019
Jörg Dennis Krüger on stage at the OMKB conference 2019
Born (1981-01-10) January 10, 1981 (age 43)
Hannover, Germany
NationalityGerman
Occupation(s)Online marketing specialist, Author, Consultant
Known forConversion rate optimization
Notable workWeb Content Management, Conversion Boosting with Website Testing

Jörg Dennis Krüger (born January 10, 1981, in Hannover, Germany) is a prominent figure in the field of online marketing, known for his expertise in conversion rate optimization. He founded JDKRUEGER&CO and a noted author, speaker, and consultant in the ecommerce industry.

Early Life and Education[edit]

Jörg Dennis Krüger was born and raised in Hannover, Germany. He pursued his higher education at the Gesamthochschule Hagen, focusing on Law and Business Administration, and later studied Project Management at the Fernakademie Hamburg. Additionally, he attended the Open University Business School, where he concentrated on Management.

Professional Career[edit]

Early Career[edit]

Krüger's career began with various roles in consulting and content management. He worked as a Senior Consultant for jdk - The Content Management Architects and later held a leadership position at S-S-B DigitalServices AG, where he was responsible for building the training division and the company's web presence. He also served as a Trainer and Consultant at Hyperwave AG, developing training materials and conducting client training sessions.

Conversion Optimization and Leadership Roles[edit]

Krüger gained significant recognition for his work in conversion optimization while working with Trakken GmbH and QUISMA GmbH, a GroupM company. At QUISMA, he led the Conversion Optimization business unit, contributing to sales and marketing and reporting directly to the executive management.

Sixt AG and Regiondo GmbH[edit]

At Sixt AG, Krüger served as Executive Manager Websites, overseeing all marketing aspects of the company's ecommerce websites, including conversion, usability, content, design, and tracking. He later joined Regiondo GmbH as Head of Product Marketing, Performance Marketing , and Conversion Optimization , earning praise from investors for his impact on increasing online shop revenue.[1]

ConversionBoosting[edit]

In April 2011, Krüger co-founded ConversionBoosting with Philipp Ronicke and Julian Kleinknecht. As CEO until 2019, he developed platforms like ANALYZE and KNOW, which became valuable resources for online marketing professionals in Germany. ConversionBoosting received €1 million in venture capital from LOML Investments (Tilman Au), Investitions- und Strukturbank Rheinland-Pfalz, and Prof. Peter Gentsch.[2] Krüger remains a shareholder in the company.

JDKRUEGER&CO[edit]

In August 2019, Krüger founded JDKRUEGER&CO, a consulting firm that helps online shops increase their revenue through a 360-degree approach and the TÜV Nord-certified thinkCONVERSION® method. The company has received multiple accolades, including the German Web Awards in 2021 and 2022.[3]

Books and Publications[edit]

Krüger has authored several influential books, including Web Content Management[4] and Conversion Boosting with Website Testing.[5] These publications have cemented his reputation as an authority in the field of conversion rate optimization.

Awards and Recognitions[edit]

Krüger's contributions to online marketing have been widely recognized. His awards include:

  • **Goldener Stevie Award** (2023) for Onlineshop des Jahres (biovative.de)[6]
  • **Goldener Stevie Award** (2021) for Best New Product or Service – B2B[7]
  • **German Web Awards** (2021 & 2022) for JDKRUEGER&CO[3]
  • **High Performance Award** (2021) for JDKRUEGER&CO[8]
  • **Certified Professional**: Adobe Test&Target, Google Analytics Individual Qualification, Vertster Certified Conversion Expert

Public Speaking and Webinars[edit]

Krüger is an accomplished public speaker, frequently conducting webinars and speaking at industry events.[9] He is also the driving force behind the Shopbetreiber Summit, which targets ecommerce store owners and features a lineup of notable speakers.[10]

Personal Philosophy and Approach[edit]

Krüger advocates for a holistic approach to ecommerce optimization, emphasizing the importance of understanding customer behavior and leveraging data-driven strategies. His business philosophy centers on continuous improvement and innovation.[11]

  1. ^ [Horizont](https://www.horizont.net/medien/nachrichten/-Sixt-Marketer-Joerg-Dennis-Krueger-wechselt-zu-Regiondo-112899)
  2. ^ [ISB](https://isb.rlp.de/presse/detailansicht/venture-capital-vorderpfalz-gmbh-beteiligt-sich-an-conversionboosting-gmbh.html)
  3. ^ a b [German Web Awards](https://www.germanwebawards.com/jdkruegerco)
  4. ^ Krüger, Jörg Dennis. "Web Content Management." [Amazon](http://www.amazon.de/J-ouml;rg-Dennis-Kr-uuml;ger/e/B004JMMGWU/).
  5. ^ Krüger, Jörg Dennis. "Conversion Boosting with Website Testing." [Amazon](http://www.amazon.de/J-ouml;rg-Dennis-Kr-uuml;ger/e/B004JMMGWU/).
  6. ^ [Stevie Awards](https://stevieawards.com/gsa/jdkrueger-co-hanau-hessen-deutschland-biovative-onlineshop)
  7. ^ [Stevie Awards](https://stevieawards.com/gsa/jdkrueger-co)
  8. ^ [Stevie Awards](https://stevieawards.com/gsa/jdkrueger-co-innovativstes-unternehmen-des-jahres)
  9. ^ [Marketing On Tour](https://www.marketing-on-tour.de/speaker/joerg-dennis-krueger/)
  10. ^ [Shopbetreiber Summit(https://jdk.de/shopbetreibersummit/)
  11. ^ [Computerwoche](https://www.computerwoche.de/ap/joerg-dennis-krueger,1660)
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