Draft:Luca Nicolosi

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Picapau (also known as Lucas, born Luca Nicolosi on November 5, 1997) is an Italian director and screenwriter renowned for his cinematic contributions within the fashion industry.

He has gained prominence for his collaborations with prestigious brands such as Paco Rabanne, Bulgari, Richard Mille, and Vogue, crafting visually captivating films that blend artistry with commercial appeal. Notable among his works are partnerships with both national and international celebrities, including Emis Killa, Miriam Leone, Steve Aoki, and Zendaya. Since 2023, Picapau has been recognized as a member of the Art Directors Club Europe (ADCE), further solidifying his standing in the creative community.

Biography[edit]

Picapau hails from a heritage blending Brazilian-German ancestry from his grandparents with Sicilian roots from his parents. Raised in Catania, Sicily, he spent his formative years there before relocating to Rome to pursue higher education in Cinema and New Media. Graduating with distinction in 2019, Picapau embarked on his professional journey, initially venturing into the audiovisual realm by conducting video interviews with emerging rap artists in Rome, such as Junior Cally and CaneSecco. Subsequently, he earned acclaim for directing the opening titles of the RaiPlay web series "Flash," produced by Rai Fiction and directed by Valerio Vestoso.

Picapau made his foray into independent cinema with two self-penned and directed short films: the macabre drama "Prima di me" (Before Me), featuring Gaetano Mosca, known for his role in Paolo Sorrentino's "Il Divo," and the fantastical horror "Daimon: Tales of a Falling Man," a collaboration with Makinarium, renowned for its special effects work in Matteo Garrone's "Tale of Tales." Both films garnered acclaim, receiving prestigious awards nationally and internationally, particularly in the United States.

Career[edit]

In 2020, Picapau relocated to Milan, where his directorial talents attracted attention from the advertising and fashion industries. He was commissioned to helm advertising campaigns for illustrious brands like Paco Rabanne (with Emis Killa), Bulgari (featuring Steve Aoki), and Philipp Plein. Notably, his collaboration with Vogue Italia marked a significant milestone, as he was entrusted with directing several iconic covers for the esteemed publication.

Building on this success, Picapau's collaboration with Vogue Italia culminated in the production of the fashion-short-film "The Euforia Waltz" in 2022. Starring Zendaya, the film served as a tribute to her meteoric rise in acclaim, particularly for her role in the HBO series "Euphoria." This project catapulted Picapau into the international spotlight, positioning him as a prominent director within the Gen Z demographic. Presently residing in Paris, Picapau continues to nurture his passion for storytelling and visual expression, actively developing new cinematic projects and narratives.

Filmography[edit]

Prima di me - short film (2018)
Daimon: Tales of a Falling Man - short film (2019)
The Euforia Waltz - shprt film (2022)

References[edit]