Draft:Paul A. Wagner

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Declined by Ibjaja055 28 hours ago. Last edited by Mwangbickler 4 minutes ago. Reviewer: Inform author.

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Comment: There are no enough reliable sources to establish either notability as a writer or an academic. Ibjaja055 (talk) 09:37, 25 August 2024 (UTC)

Paul Wagner studied sociology and education at U.C. Santa Cruz. He has been an instructor at Napa Valley College's^[1] Viticulture and Winery Technology Department for thirty years and has guest lectured at universities, including the Wintour MBA program in Europe and the OIV Wine Marketing Master Class at UC Davis.^[2] As a public speaker, Paul has presented at over eighty conferences worldwide on topics such as wine, wine tourism, education, public affairs, and marketing.

Paul is the co-author of "Wine Marketing & Sales, Strategies for a Saturated Market^[3]" which won the 2008 Gourmand International Award for Best Wine Book for Professionals,^[4] with its third edition published in 2019. His second book, "Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach^[5]," also won the Gourmand Award in 2019 and released its second edition in 2024. He published "Artisan Public Relations^[6]" in 2020 and has been a columnist for Vineyard & Winery Management Magazine^[7] for ten years. Paul has hosted the wine conversation show "Bottle Talk^[8]" with Rick Kushman and recorded lecture series on wine for The Great Courses and Audible. He is also the author of the "Danger: Falling Rocks^[9]" mystery novel series, which has six books to date.

A judge at over 100 international wine competitions, Paul was a founding member of the Academy of Wine Communications^[10] and has served on various boards, including the Culinary Institute of America's Vintner's Hall of Fame.^[11] He has received several honors, including the American Wine Society's Award of Merit^[12] and the McPherson Distinguished Teacher Award at Napa Valley College. Paul founded Balzac Communications & Marketing^[13] in 1991, working with prestigious clients before retiring with the title of President Emeritus. He currently serves as a Senior Consultant for Wine Tourism at Expedia Cruises and an Adjunct Instructor at Napa Valley College. Paul maintains a website at PaulWagnerWine.com.^[14]

Bibliography

1986. The Last Drop: Napa vs. Napa. Les Amis du Vin Magazine.
1987. The Last Drop: Gold Medal Wines. Les Amis du Vin Magazine.
1988. Ten Years After. Les Amis du Vin Magazine.
1990. Not Just a Matter of Taste. The Monthly, Berkeley CA.
1995. East and West Wine Bowl? Not! Wines and Vines.
1996. The Ultimate Game Fish. Fly Fishing Broadcast Network, fbn.com.
2004. Blow Drying the Vineyards. Printed in Spinning the Bottle. Harvey Posert and Paul Franson, Editors. ISBN: 0974756601.
2004. International Brand Marketing. Printed in Wine, A Global Business. Liz Thach and Tim Matz, eds. Miranda Press, Elmsford, NY.
2004. Marketing Communications Basics. Vineyard and Winery Management.
2004. SWOT. Vineyard and Winery Management.
2004. Fishing Where the Fish Are. Vineyard and Winery Management.
2004. Press Kit Basics. Vineyard and Winery Management.
2004. Managing Wine Festivals. Vineyard and Winery Management.
2005. Trade Associations and How to Use Them. Vineyard and Winery Management.
2005. Targeting Donations. Vineyard and Winery Management.
2005. PR vs. Advertising. Vineyard and Winery Management.
2005. What do Writers Want? Vineyard and Winery Management.
2005. Spring Mountain District Association—a Case Study. Vineyard and Winery Management.
2005. The Four S's of Wine Tasting. Over the Barrel, by Graperadio.com. Vol 1 No. 1.
2005. Public Relations and Packaging. Vineyard and Winery Management.
2005. Soave in the US Market: Communications and Sales. Il Sistema Soave tra Prudzione e Mercato, Consorzio Tutela Vino Soave e Recioto di Soave, Verona, Italy.
2006. Five Great Myths of Public Relations. Vineyard and Winery Management.
2006. Media Relations. Vineyard and Winery Management.
2006. Wine Marketing and Sales. Paul Wagner, Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco, CA.
2006. Making the Most of Trade Shows. Practical Winery and Vineyard.
2006. The World of Wine. China Wines Information Website.
2006. Marketing Wine. China Wines Information Website.
2006. Visitor Centers. Vineyard and Winery Management.
2006. Wines of Murcia. American Wine Society Journal (Volume 38 #4).
2006. Presentation Skills. Vineyard and Winery Management.
2007. Local Issues. Vineyard and Winery Management.
2007. Paul Wagner, Janeen Olson, and Liz Thach. Making Wine Shows and Festivals Productive, Winepress, The Official Magazine of Wine New Zealand, Issue #156.
2007. What Companies Do. Vineyard and Winery Management.
2007. Paul Wagner, Janeen Olson, and Liz Thach. The Color of Money—Wine Label Strategies, Winepress, The Official Magazine of Wine New Zealand, Issue #159.
2007. Words Matter. Vineyard and Winery Management.
2007. Wanted: Good PR People, Vineyard and Winery Management.
2007. e-PR: Wine and the Internet. Vineyard and Winery Management.
2007. El futuro de los vinos españoles en el mercado de Estados Unidos. Diario de Navarra.
2007. Wine Competitions and Points. Vineyard and Winery Management.
2007. Product Placement—Being Seen in all the Best Places. Vineyard and Winery Management.
2008. Showtime! Winery Special Events, Vineyard and Winery Management.
2008. Trade Hospitality, Vineyard and Winery Management.
2008. Build Your Brand, North Bay Business Journal.
2008. Relationships Are the Key, Vineyard and Winery Management.
2009. How to be PC: Perfect Client, Vineyard and Winery Management.
2009. Talk is NOT Cheap, Vineyard and Winery Management.
2009. Packaging Your PR, Vineyard and Winery Management.
2009. Do Points Matter, Thedrinksreport.com.
2009. New Social Media Vineyard and Winery Management.
2009. Free Samples? Vineyard and Winery Management.
2009. The Sound of Music. Vineyard and Winery Management.
2010. Hocus Pocus. Vineyard and Winery Management.
2010. Making it in the Big Leagues. Vineyard and Winery Management.
2010. Gender Issues. Vineyard and Winery Management.
2010. Feeling Lucky? Vineyard and Winery Management.
2010. Houston, We Have a Problem. Vineyard and Winery Management.
2010. Sine Qua Non: The Aguilera Family. The World of Fine Wine.
2010. Public Relations: By Definition, Vineyard and Winery Management.
2010. Wine Marketing and Sales, 2nd edition. Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco, CA.
2011. What to do when they get it wrong. Vineyard and Winery Management.
2011. Relationships Are the Key. Vineyard and Winery Management.
2011. The Power of Personality. Vineyard and Winery Management.
2011. In House, or Out House? Vineyard and Winery Management.
2011. Twitter Taste Live. Vineyard and Winery Management.
2011. Trade shows: what's the point? Vineyard and Winery Management.
2012. Help me! I want a job in Wine PR! Vineyard and Winery Management.
2012. Relationships Are the Key. Vineyard and Winery Management.
2012. Label Logic. Vineyard and Winery Management
2012. What color is your Wine Label? Practical Winery & Vineyard.
2012. Blow Drying the Vineyards. Printed in Spinning the Bottle Again. Harvey Posert and Paul Franson, Editors. ISBN: 09780985 139209.
2012. Talk in the Tasting Room. Vineyard and Winery Management.
2012. Develop a Nose for News. Vineyard and Winery Management.
2012. Beware the Alcohol Police. Vineyard and Winery Management.
2013. Needles in Haystacks. Vineyard and Winery Management.
2013. Chianti Classico Revolution. American Wine Society Journal.
2013. Learn to Win. Vineyard and Winery Management.
2013. B2B as Vital as B2C. Vineyard and Winery Management.
2013. Last Things First. Vineyard and Winery Management.
2013. 'Tis the Season for PR Planning. Vineyard and Winery Management.
2013. Be a Good Neighbor. Vineyard and Winery Management.
2014. Meeting with the Media. Vineyard and Winery Management.
2014. PR for the TR! Vineyard and Winery Management.
2014. Make a new Plan Stan. Vineyard and Winery Management.
2014. All of the People, All of the Time. Vineyard and Winery Management.
2014. Pressing Matters. Vineyard and Winery Management.
2014. Free Wine! Vineyard and Winery Management.
2015. Vines vs. Customers. Vineyard and Winery Management.
2015. After Ten Years. Vineyard and Winery Management.
2016. The Father of Prosecco. In the Mix.
2016. The Judgement of Paris Forty and Warren Winiarski. In the Mix.
2016. The Union des Grands Crus de Bordeaux and Oliver Bernard. American Wine Society Journal.
2017. Terroir is Dead, Art Culinaire #129.
2019. Wine Marketing and Sales, 3rd edition. Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco, CA.
2019. Wine Sales and Distribution, John Crotts, and Byron Marlowe. Rowman and Littlefield, Denver, CA.
2020. Artisan Public Relations. Board and Bench, Santa Rosa, CA.
2021. Danger: Falling Rocks. Val de Grace Books, Napa, CA.
2021. Bones of the Earth, Albicaulis Books, Napa, CA.
2022. Holes in the Ground, Albicaulis Books, Napa, CA.
2022. Granite Gorge, Albicaulis Books, Napa, CA.
2023. How Do You Sell Wine Successfully, Meininger's Wine Business International.
2023. High Sierra Quarry, Albicaulis Books, Napa, CA.
2023. Vertical Exposure, Albicaulis Books, Napa, CA.
2024. Napa Valley College's Wine Education Center, Napa Valley Features.
2024. Volunteer Efforts Shape Napa Valley's new Suscol Headwaters Trails, Napa Valley Features.

References

^ https://www.napavalley.edu/directory/wagner_paul.html Napa Valley College Directory website
^ https://cpe.ucdavis.edu/learn-science-behind-art-winemaking UC Davis Winemaking Courses website
^ https://www.amazon.com/Wine-Marketing-Sales-Strategies-Saturated/dp/193425925X Wagner, P., Olsen, J., & Thatch, L. (2019). Wine Marketing & Sales: Success Strategies for a Saturated Market (3rd ed.). Wine Appreciation Guild. ISBN-13: 978-1935879442
^ https://old.cookbookfair.com/winners.php?id=2007_w_12 2008 Gourmand International Awards website
^ https://www.amazon.com/Wine-Sales-Distribution-Building-Consultative/dp/1538117304 Wagner, P., DeMatei, S., Crotts, J., & Marlowe, B. (2024). Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach (2nd ed.). Rowman & Littlefield. ISBN-13: 978-1538185148
^ https://www.amazon.com/Artisan-Public-Relations-practical-hand-crafted/dp/0984910387 Wagner, P. (2020) Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve. Wag Press. ISBN-13: 978-0984910380
^ https://www.wines.com/vwm-online/magazine.html Vineyard & Winery Management Magazine
^ http://www.rickandpaulwine.com/ Bottle Talk with Rick & Paul website
^ https://www.amazon.com/Danger-Falling-Rocks-Paul-Wagner/dp/0984884963 Wagner, P. (2021) Danger: Falling Rocks. Val de Grace. ISBN-13: 978-0984884964
^ https://academyofwine.org/awc/about/history/ Academy of Wine Communications website
^ https://www.ciaalumninetwork.com/s/898/17/interior.aspx?sid=898&gid=1&pgid=252&cid=1372&ecid=1372&ciid=2300&crid=0 Culinary Institute of America's Vintner's Hall of Fame website
^ https://members.americanwinesociety.org/page/awardofmerit American Wine Society 2018 Award of Merit Recipient website
^ https://balzac.com
^ https://paulwagnerwine.com/

[NapaValleyCollege-1] ttps://www.napavalley.edu/directory/wagner_paul.html Napa Valley College Directory website

[UCDAvis-2] ttps://cpe.ucdavis.edu/learn-science-behind-art-winemaking UC Davis Winemaking Courses website

[Book1-3] ttps://www.amazon.com/Wine-Marketing-Sales-Strategies-Saturated/dp/193425925X Wagner, P., Olsen, J., & Thatch, L. (2019). Wine Marketing & Sales: Success Strategies for a Saturated Market (3rd ed.). Wine Appreciation Guild. ISBN-13: 978-1935879442

[Book1_Award-4] ttps://old.cookbookfair.com/winners.php?id=2007_w_12 2008 Gourmand International Awards website

[Book2-5] ttps://www.amazon.com/Wine-Sales-Distribution-Building-Consultative/dp/1538117304 Wagner, P., DeMatei, S., Crotts, J., & Marlowe, B. (2024). Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach (2nd ed.). Rowman & Littlefield. ISBN-13: 978-1538185148

[Book3-6] ttps://www.amazon.com/Artisan-Public-Relations-practical-hand-crafted/dp/0984910387 Wagner, P. (2020) Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve. Wag Press. ISBN-13: 978-0984910380

[VWMM-7] ttps://www.wines.com/vwm-online/magazine.html Vineyard & Winery Management Magazine

[BottleTalk-8] ttp://www.rickandpaulwine.com/ Bottle Talk with Rick & Paul website

[FallingRocks-9] ttps://www.amazon.com/Danger-Falling-Rocks-Paul-Wagner/dp/0984884963 Wagner, P. (2021) Danger: Falling Rocks. Val de Grace. ISBN-13: 978-0984884964

[AWC-10] ttps://academyofwine.org/awc/about/history/ Academy of Wine Communications website

[CIA-11] ttps://www.ciaalumninetwork.com/s/898/17/interior.aspx?sid=898&gid=1&pgid=252&cid=1372&ecid=1372&ciid=2300&crid=0 Culinary Institute of America's Vintner's Hall of Fame website

[AWSAward-12] ttps://members.americanwinesociety.org/page/awardofmerit American Wine Society 2018 Award of Merit Recipient website

[13] ttps://balzac.com

[14] ttps://paulwagnerwine.com/

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