Draft:Robo-marketers are rising across the FMCG industry

Submission declined on 30 January 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 4 months ago. Last edited by DoubleGrazing 4 months ago. Reviewer: Inform author.

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A "robo-marketer" uses generative AI tech to automate tasks, optimize campaigns, and enhance customer engagements without human intervention. Robo-marketers can perform several marketing tasks including creating personalized content, executing dynamic campaigns, and analyze consumer data to predict future behaviors. These AI-driven robo-marketing systems enable brands like Pfizer, L'Oréal, Duolingo, and Mastercard to shift from traditional advertising to offering more value-driven customer experiences, fostering creative risk-taking, and ensuring inclusivity in marketing efforts.

This recent article from Mi3 describes how robo-marketing is a real development and growing in use by major brands. https://www.mi-3.com.au/24-01-2024/4-ways-ai-reshaping-marketing-model-brand-toolkit-consumer-experiences-and-affinity?utm_medium=email&utm_campaign=Mi3%20Daily%20Edition%20created%20Tue%2030%20Jan%202024%20617am&utm_content=Mi3%20Daily%20Edition%20created%20Tue%2030%20Jan%202024%20617am+CID_0395600ad919009720b86891aca76408&utm_source=Weekly%20newsletter&utm_term=Rise%20of%20the%20robo%20marketer%20Four%20ways%20AI%20is%20reshaping%20the%20marketing%20model%20brand%20toolkit%20consumer%20experience%20for%20Pfizer%20LOreal%20Duolingo%20and%20Mastercard#u=62a80b9b-43b3-4865-8ad6-f21f511948c5

References[edit]

https://www.mi-3.com.au/24-01-2024/4-ways-ai-reshaping-marketing-model-brand-toolkit-consumer-experiences-and-affinity?utm_medium=email&utm_campaign=Mi3%20Daily%20Edition%20created%20Tue%2030%20Jan%202024%20617am&utm_content=Mi3%20Daily%20Edition%20created%20Tue%2030%20Jan%202024%20617am+CID_0395600ad919009720b86891aca76408&utm_source=Weekly%20newsletter&utm_term=Rise%20of%20the%20robo%20marketer%20Four%20ways%20AI%20is%20reshaping%20the%20marketing%20model%20brand%20toolkit%20consumer%20experience%20for%20Pfizer%20LOreal%20Duolingo%20and%20Mastercard#u=62a80b9b-43b3-4865-8ad6-f21f511948c5