Draft:SHRIKUNJ

Parul Toys (I) Pvt. Ltd.

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Company type Private Limited Company Industry Toys Baby Products Founded Chennai, Tamil Nadu, India (2020; 4 years ago) Headquarters Shakti Towers, Suite-I, 6th Floor, 766, Anna Salai, Chennai, Tamil Nadu, India Number of Locations 3 (September 2024) Area served All Over India Key People Parul Agrawal (Director) Revenue  ₹220 Million (FY24) Major Shareholders Shweta Agrawal  Parul Agrawal  Website www.parultoys.co.in

Parul Toys (I) Pvt. Ltd. is an Indian toy manufacturing company, founded in 2000 with headquarters in Chennai, Tamil Nadu. Parul Toys India Private Limited is a dynamic start-up Company committed to “Make in India” initiative, which aims to bolster domestic manufacturing and generate employment. The Company is specialized in design, production, and assembly of juvenile products and toys. By focusing on innovation and excellence, the company is not only strengthening India's manufacturing sector but also addressing the evolving needs of the modern consumer.

Apart from its own brands-Leotoon & Parul Toys, the Company also manufactures and distributes products under many domestic toy brands in the Indian market.

History

Parul Toys was established in 2020 as a Private Limited Company by Mother & Daughter duo-Shweta Agrawal & Parul Agrawal. The company began commercial operations same year in the month of August. Parul Toys manufactures all its products (including licensed products) at manufacturing facilities in Chennai, and in Bangalore.  Company’s location in Chennai is a major industrial hub thus enables it to leverage local resources and talent, contributing to regional economic development and creating new employment opportunities.

Expansion and Growth

In 2023, Parul Toys made a significant leap in its expansion strategy by opening a 20,000-square-foot factory in Bangalore. This new facility is dedicated to producing European-style baby walkers-a product that has gained popularity among parents due to its high safety standards and quality craftsmanship. The expansion reflects the company’s continued commitment to offering world-class products that meet global standards in terms of safety, design, and functionality. 

Investments

A key strength of Parul Toys is its extensive collection of toys molds, valued at over 25 million INR. These molds are a vital part of the company’s capital goods, enabling the production of its wide array of products. Despite being completely bootstrapped, Parul Toys has made substantial investments in its operations and infrastructure, positioning itself as a significant player in the Indian toy market.

With growing interest from investors, the company is well-poised for further expansion and innovation in the coming years.

Strong OEM Partnerships

Since its inception, Parul Toys has operated as a successful On Demand Manufacturer (ODM) for several major corporate clients and e-commerce platforms. The company has forged robust partnerships with industry leaders and popular platforms. These collaborations have significantly contributed to Parul Toys’ reputation as a reliable and high-quality manufacturer of toys and juvenile products, catering to some of the most recognizable brands in the market.

Financial Growth

The company has demonstrated remarkable financial growth over the past few years. Here’s an overview of its revenue trajectory:

2021-2022: The Company achieved 50 million INR in revenue, marking a strong start in its early operations.

2022-2023: Parul Toys doubled its revenue to 100 million INR, driven by its successful OEM partnerships and product line expansion. 2023-2024: Following further expansions and the introduction of new product lines such as baby tricycles and strollers, the company’s revenue surged to 125 million INR.

2024-2025: With increasing production capacity and new market opportunities on the horizon, Parul Toys expected to report approx. 250 million INR revenue to the Government.

Parul Toys products are currently sold in all the e-commerce as well-as retail stores across India.

MOU with Cartoon Network & Warner Bros.

In a major strategic development, Parul Toys recently signed a Memorandum of Understanding (MOU) with global entertainment giants Cartoon Network and Warner Bros. This collaboration will allow Parul Toys to incorporate beloved characters from popular shows such as Ben 10, Powderpuff Girls, Scooby-Doo, Tom & Jerry, Batman, Superman, The Flash, Wonder Women, Bat Wheel, Teen Titan Go, We Bear Bears and Looney Tunes into its product offerings. The agreement will initially focus on ride-on toys but will expand to include baby tricycles, strollers, and other juvenile products. This partnership is expected to elevate Parul Toys’ brand visibility and attract a broader customer base, as children and parents alike connect with the familiar characters featured on the toys.

For Cartoon Network and Warner Bros., this partnership represents an opportunity to extend their popular franchises into the rapidly expanding Indian toy market. As Parul Toys continues to grow, this collaboration will allow it to offer character-themed toys that resonate with a global audience, while supporting the “Make in India” initiative.

References

^ “Parul Toys (India) Private Limited Signs MOU with Cartoon Network & Warner Bros. to Bring Beloved Characters to Ride-On Toys & Beyond”. dailyhunt Archived from the original on 25 September 2024. Retrieved 29 November 2018.

Categories:  Toy companies of India Toy brands Indian brands Indian companies established in 2020 Game manufacturers Manufacturing companies based in Chennai Toy companies established in 2020 2020 establishments in Tamil Nadu