Draft:Situation Group
Submission declined on 1 May 2024 by Clearfrienda (talk).
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Submission declined on 21 February 2024 by CNMall41 (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by CNMall41 6 months ago. | ![]() |
Submission declined on 12 January 2024 by Qcne (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Qcne 7 months ago.
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Company type | Private |
---|---|
Industry | |
Founded | 2001 |
Founder | Damian Bazadona[1] |
Headquarters | |
Number of locations | 2 |
Area served | United States United Kingdom |
Divisions |
|
Website | situationinc |
Situation Group is a collective of marketing and advertising entities headquartered in New York City.[2] Founded by Damian Bazadona in 2001 as an internet marketing consulting firm, Situation now specializes primarily in digital marketing for Broadway & live entertainment.
History
[edit]Situation Group was launched in 2001[3] as Situation Marketing,[4] an internet strategy and consulting group.[5] Five years later, Situation was handling more than half of all new Broadway shows.[6] Early work included titles such as Spring Awakening, Avenue Q, and The Drowsy Chaperone.[7]
In 2008 the agency (by then Situation Interactive) was noted for their work with shows such as Blue Man Group, Mamma Mia!, and Billy Elliot.[8] In August of that year, Situation would establish a branch in Las Vegas.[9] This was followed by the opening of their Los Angeles, California branch the next year.[10] Clients in California would include L.A.'s Center Theatre Group and Shorenstein Hays Nederlander in the Bay Area.[11]
By 2010, Situation was credited for representing 100+ Broadway shows, in addition to arts organizations, including the Guggenheim and the Metropolitan Opera.[12]
Offices in L.A. and Las Vegas would eventually close. However, in February of 2020, Siuation UK was incorporated and currently serves a client base of London's West End theatre.[13]
In 2023, it was announced that Situation would collaborate with NYU's Tisch Department of Drama to offer a theater marketing course in the Spring 2024 semester.[14]
Divisions
[edit]Situation Group comprises three key divisions, each catering to specific sectors.[15]
Situation
[edit]Situation serves as the domain for live entertainment, attractions, theatre, sports, art, and cultural institutions within Situation Group,[16] catering to clients such as Wicked and the Roundabout Theatre Company.[17]
Town Hall
[edit]Town Hall is dedicated to education and nonprofit clients,[15] and extends the services of Situation Group to diverse sectors.[16]
The Studio at Situation
[edit]The Studio at Situation functions as a hub for design, technology, project management, and more. It supports the entire company.[17]
Situation Project
[edit]Situation Project is the agency's philanthropic initiative with a mission to provide arts-deprived public-school students access to New York City's world-class arts and culture.[18][19] The project delivers a minimum of two experiences annually to each student, integrating technology with the arts to inspire future leaders.[20]
In 2024, Situation Project was the recipient of a Silver Anthem Award, selected alongside initiatives by PBS, Human Rights Watch, GLAAD, and many others.[18]
Notable clients and productions
[edit]- The Guggenheim
- The Metropolitan Opera
- New York Philharmonic
- Royal Literary Fund
- Seattle Symphony
- Brooklyn Academy of Music (BAM)
- Roundabout Theatre Company
- Wicked
- The Lion King (musical)
- Aladdin (the musical)
- Titanique
- Dear Evan Hansen
- MJ the Musical
- Kimberly Akimbo
- Spring Awakening
- Mean Girls (the musical)
- Avenue Q
- The Drowsy Chaperone
Awards
[edit]Year | Award Ceremony | Category | Nominee | Result |
---|---|---|---|---|
2019 | Clio Awards[21] | Social Media - Multi-Platform | Mean Girls: We Made Fetch Happen | Bronze Award |
Experiential/Events | The Play That Goes Wrong | Shortlist | ||
Public Relations - Social Good | Shortlist | |||
Social Media - Social Video Campaign | Dear Evan Hansen: "You Will Be Found (LIVE)" / Jimmy Awards | Silver Award | ||
Original Content - Music Videos | Bronze Award | |||
Social Media - Multi-Platform | Mean Girls: BroadwayCon | Silver Award | ||
Original Content - Behind the Scenes | Wicked: Flying Lessons | Bronze Award | ||
2022 | Clio Awards[22] | Public Relations - Social Good | SIX / NYC Department of Education Dedicated Performance | Bronze Award |
Partnerships & Collaborations Campaign | Shortlist | |||
Social Media - Social Content Campaign | Mean Girls Virtual Book Club / Summer Reading Series | Shortlist | ||
Live Entertainment - Specialty: Pandemic Work | Bronze Award | |||
Original Content - Behind the Scenes | MJ the Musical: "Startin' Something" Myles Docu-series | Bronze Award | ||
Social Media - Social Content Campaign | Shortlist | |||
Social Media - Social Content Campaign | Wicked: Flying Free Series (Token Goat-focused) | Bronze Award | ||
Original Content - Music Videos | Shortlist | |||
Live Entertainment - Specialty: Pandemic Work | Wicked: Virtual Stage Door | Bronze Award | ||
2023 | Clio Awards[23] | Fan Engagement: Social Media | Titanique: Social Content | Gold Award |
Original Content - Music Video | "You Coulda Knocked Me Over with a Feather" Video | Shortlist | ||
Anthem Awards[24] | Partnership or Collaboration | Situation Project / SIX | Finalist | |
2024 | Digiday Awards[25] | Out-of-Home Campaign | Disney on Broadway & Situation | Finalist |
Webby Awards[26] | Apps & Software - User Experience | Situation / Roundabout Theatre Company (Criterion Ticketing) |
Honoree |
References
[edit]- ^ Rosenberg, Joyce M. (August 4, 2003). "Making the leap to sales savvy". Associated Press via the Tucson Citizen. Retrieved April 22, 2024.
- ^ JaHan Wang (November 30, 2023). "Damian Bazadona: Converting Passion Into Success". Conversations (Podcast). City National Bank. Retrieved April 4, 2024.
- ^ Marich, Robert (November 6, 2019). "Variety's Digital Marketing Impact Report 2019". Variety. Penske Media. Retrieved April 10, 2024.
- ^ Colino, Stacey (September 4, 2004). "KNOW YOUR THRESHOLD". Daily News. New York, NY. Retrieved April 19, 2024.
- ^ Ligos, Melinda (August 18, 2002). "Oh, to Be Taken Seriously When You Look About 16". The New York Times. Retrieved April 21, 2024.
- ^ Green, Jesse (July 9, 2006). "Producers Use the Web to Romance Audience and Bring Them Back". The New York Times. Retrieved April 19, 2024.
- ^ Kuchwara, Michael (January 12, 2007). "Producers try to sell Broadway Musical". Oklahoma City, OK. Associated Press via The Oklahoman. Retrieved April 22, 2024.
- ^ Schmidt, Gregory (November 26, 2008). "Broadway's marketing turns interactive". The New York Times. Retrieved April 19, 2024.
- ^ "SITUATION MARKETING, LLC (Entity Number: E0508882008-9)". SilverFlume: Nevada's Business Portal. Nevada Secretary of State. Retrieved April 24, 2024.
- ^ "SITUATION MARKETING, LLC (Entity Number: 200922410186)". California Business Search. California Secretary of State. Retrieved April 24, 2024.
- ^ Varley, Eddie (May 19, 2009). "Situation Interactive Set to Open LA Office". BroadwayWorld. Wisdom Digital Media. Retrieved April 18, 2024.
- ^ Kennedy, Mark (September 15, 2014). "One man trying to bring Broadway into 21st century". The San Diego Union Tribune. Digital First Media. Retrieved April 26, 2024.
- ^ "SITUATION UK LIMITED (Company Number: 12465794)". GOV.UK. Companies House. Retrieved March 27, 2024.
- ^ Fierberg, Ruthie (December 12, 2023). "Situation to spearhead new theater marketing course at NYU". Broadway News. Broadway Brands. Retrieved April 29, 2024.
- ^ a b Fierberg, Ruthie (January 26, 2023). "Situation Group launches new digital-transformation initiative". Broadway News. Broadway Brands. Retrieved April 7, 2024.
- ^ a b Bazadona, Damian (November 3, 2023). "Situation Group: Powering Live Performance brands". Innovators with Jane King (Interview). Interviewed by Jane King. NASDAQ MarketSite (New York City): LilaMax Media. Retrieved April 5, 2024.
- ^ a b Rabinowitz, Chloe (January 26, 2023). "Situation Group Launches Digital Transformation Initiative 'The Hatch Program'". BroadwayWorld. Wisdom Digital Media. Retrieved March 15, 2024.
- ^ a b Wild, Stephi (January 2, 2024). "Situation Project Named Finalist in the Prestigious Anthem Awards". BroadwayWorld. Wisdom Digital Media. Retrieved April 30, 2024.
- ^ Hornik, Caitlin (August 3, 2023). "Situation Project appoints Samara Berger as director of impact and expands strategic plan". Broadway News. Broadway Brands. Retrieved April 30, 2024.
- ^ "From the 3rd Annual Shorty Social Good Awards: Situation Project". Shorty Awards LLC. Retrieved April 30, 2024.
- ^ "2019 Clio Awards Winners". Clios. Retrieved April 30, 2024.
- ^ "2022 Clio Entertainment Winners". Clios. Retrieved April 30, 2024.
- ^ "2023 Clio Entertainment Winners". Clios. Retrieved April 30, 2024.
- ^ "NYC Public School Students Invited to Special Broadway Performance". Webby Awards. Retrieved April 30, 2024.
- ^ "Digiday Media Buying & Planning Awards". Digiday. 19 March 2024. Retrieved April 30, 2024.
- ^ "Best User Experience Apps & Software". Webby Awards. Retrieved April 30, 2024.
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