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Draft:Sodyo

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Sodyo is a technology company specializing in color visual code technology that offers an alternative to traditional QR codes.[1] This technology enables scanning from a distance, facilitating both online and offline digital interactions through an innovative scanning mechanism. Sodyo's system aims to enhance global communication and interactivity across various applications.[2]

History[edit]

Sodyo was founded in 2012 in Tel Aviv, Israel, by Alex Alon, Rina Alon and Eran Katz. The company was established with the goal of developing interactive visual code technology. It has since become known in the business productivity software industry for focusing on user engagement and connectivity.[3][4]

Technology[edit]

Sodyo's visual code technology is centered around Color Vertex Points (CVP), which offer several features:[5]

  • Increased Scanning Distance: Sodyo markers can be scanned from greater distances, both indoors and outdoors.
  • Multi-Scanning Capability: Users can scan multiple Sodyo codes simultaneously for interactive experiences.
  • Real-Time Data Updates: Data linked to Sodyo markers can be updated in real-time without reprinting the physical markers.
  • Customization: The markers can be designed in various shapes to fit different marketing needs.
  • Built-in Interfaces: Scanned codes can include built-in interfaces for interaction with digital content.
  • Media Compatibility: Sodyo works across digital screens and printed materials, adapting to different lighting conditions and viewing angles.[6][7][8]

Applications[edit]

Sodyo's technology is used in various fields, including:

  • Broadcast & Sports TV: Viewers can participate in polls, access statistics and replays, or purchase merchandise by scanning Sodyo markers on broadcasts.[9][10][11]
  • Home Shopping: Viewers can scan product codes for information, purchases, or personalized recommendations on home shopping channels.[12]
  • Advertising: Static advertisements can be made interactive by allowing consumers to scan Sodyo markers for additional product information, coupons, or offers.[13][14]
  • Retail: In physical stores, customers can scan product codes for information, price comparisons, or personalized recommendations.[15]

Intellectual Property[edit]

Sodyo's proprietary technology is protected by a portfolio of four patents, each secured in multiple countries. These patents cover methods for enhancing the detection and processing of machine-readable tags.

  • Anchors for location-based navigation and augmented reality applications[16]
  • Display Synchronization Using Colored Anchors[17]
  • Hybrid visual tagging using customized colored tiles[18]
  • Detection of machine-readable tags with high resolution using mosaic image sensors[19]

Awards and Recognition[edit]

Sodyo has received recognition within the broadcasting industry, including the Product of the Year award at the NAB Show[20][21]. This recognition highlights Sodyo's contributions to media and advertising technologies.[22][23]

BARD[edit]

Sodyo is an interactive scanning technology developed by the Tel Aviv-based company of the same name, founded in 2012. Sodyo's technology utilizes Color Vertex Points (CVPs) to create scannable markers that offer functionalities beyond traditional QR codes.[24]

ZIMARK Partnership[edit]

The company also formed a venture with ZIM Integrated Shipping Services to create ZIMARK, focusing on logistics and cargo management solutions. [25][26][27]

External links[edit]

References[edit]

  1. ^ "Broadcast Technology – True Second Screen Engagement To Be Unveiled At NABShow 2017". Yahoo Finance. 2017-04-14. Retrieved 2024-02-07.
  2. ^ EpmhWq3Fd4. "Magnum promueve Sodyo, tecnología de escaneo interactivo – Expo Pantalla" (in Mexican Spanish). Retrieved 2024-06-02.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ^ Brender, Yonatan (2018-10-07). "Why We Invested in Sodyo". ATOORO FUND. Retrieved 2024-02-06.
  4. ^ "Sodyo Introduces FarQR – The Next Generation QR Code". www.businesswire.com. 2017-03-29. Retrieved 2024-02-07.
  5. ^ "Sodyo Introduces First-Ever O2O - Offline to Online – Lead Generation Solution For TV Broadcasters". www.businesswire.com. 2017-03-13. Retrieved 2024-02-07.
  6. ^ EpmhWq3Fd4. "Magnum promueve Sodyo, tecnología de escaneo interactivo – Expo Pantalla". expopantalla (in Mexican Spanish). Retrieved 2024-02-07.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ^ "Interactive Scanning Solution | TVyVideo". www.tvyvideo.com. Retrieved 2024-02-07.
  8. ^ "Broadcast Depot: HBO lanza herramienta interactiva para Cinemax". www.prensario.net (in Spanish). Retrieved 2024-06-02.
  9. ^ Sodyo, Niva Shor, in cooperation with (2022-06-20). "To enter the playing field from any screen". Haaretz. Retrieved 2024-06-02.{{cite news}}: CS1 maint: multiple names: authors list (link)
  10. ^ "Future Sport Israel 2022". Expo-Wizard. Retrieved 2024-06-02.
  11. ^ Director, Ken Kerschbaumer, Editorial (2016-05-16). "Sodyo Brings Simplicity to Second Screen Interactivity". Sports Video Group. Retrieved 2024-06-02.{{cite web}}: CS1 maint: multiple names: authors list (link)
  12. ^ "Sodyo Introduces FarQR – The Next Generation QR Code". Retrieved 2024-06-02.
  13. ^ "DSE 2019: Broadcast Depot App Sodyo Allows for QR-Code-Esque Icon on Far Away Billboards – rAVe [PUBS]". www.ravepubs.com. Retrieved 2024-06-02.
  14. ^ Press, Viva Sarah (2016-05-23). "A little box of colors holds the future of advertising". ISRAEL21c. Retrieved 2024-06-02.
  15. ^ Ecarri, Ernesto (2019-10-15). "Snap It une TV y segunda pantalla". PRODU (in Spanish). Retrieved 2024-06-02.
  16. ^ US20200001387A1, Alon, Alex; Alon, Irina & Haddad, Yariv et al., "Anchors for location-based navigation and augmented reality applications", issued 2020-01-02 
  17. ^ US20190073814A1, Alon, Alex; Alon, Irina & Katz, Eran, "Display Synchronization Using Colored Anchors", issued 2019-03-07 
  18. ^ EP3251091A4, Alon, Alex; Alon, Irina & KATZ, Eran et al., "Hybrid visual tagging using customized colored tiles", issued 2018-10-03 
  19. ^ US11423273B2, Alon, Alex & Alon, Irina, "Detection of machine-readable tags with high resolution using mosaic image sensors", issued 2022-08-23 
  20. ^ LTD, Sodyo (2017-04-14). "Broadcast Technology – True Second Screen Engagement To Be Unveiled At NABShow 2017". ACCESSWIRE News Room. Retrieved 2024-02-07.
  21. ^ "NAB's 2019 Display Awards". Display Daily. 2019-05-24. Retrieved 2024-02-07.
  22. ^ "Sodyo". finder.startupnationcentral.org. Retrieved 2024-02-06.
  23. ^ "Future Sport Israel 2022". Expo-Wizard. Retrieved 2024-02-06.
  24. ^ Director, Ken Kerschbaumer, Editorial (2016-05-16). "Sodyo Brings Simplicity to Second Screen Interactivity". Sports Video Group. Retrieved 2024-06-02.{{cite web}}: CS1 maint: multiple names: authors list (link)
  25. ^ "ZIM teams with startup Sodyo to form new scanning technology company". www.israelhayom.com. Retrieved 2024-02-06.
  26. ^ "ZIM Announces Additional Investment in Sodyo, a Developer of Groundbreaking Scanning Technology". investors.zim.com. Retrieved 2024-02-06.
  27. ^ Bruno, Margherita (2022-08-01). "ZIM bankrolls $5 million in Sodyo scanning technology". Port Technology International. Retrieved 2024-02-06.
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