Draft:Vitaminka AD Prilep
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| Company type | Joint Stock Company |
|---|---|
| Industry | Food |
| Founded | 1956 |
| Founder | SR Macedonia |
| Headquarters | Prilep, North Macedonia |
Key people | Simon Naumoski (Chairman), Sasho Naumoski (CEO) |
| Products | Snacks, spices, chocolates, beverages, processed food |
| Website | vitaminka.company |
Vitaminka AD Prilep (commonly known as Vitaminka) is a Macedonian food manufacturing joint-stock company based in Prilep, North Macedonia. Founded in 1956, the company is known for producing a range of food products, including snacks, spices, chocolates, beverages, and other processed foods. Approximately 47% of its production is exported to over 30 countries worldwide.[1]
History
[edit]Vitaminka was founded in 1956 in Prilep by the then-state of SR Macedonia[citation needed], initially focusing on the production of ground red pepper. For the first 18 years, the company operated with this single product line. In 1974, Vitaminka began to expand its product offerings and production capabilities by beginning to package baking soda, black pepper, and other products.[1][2]
In 1987 and 1988, Vitaminka further expanded its manufacturing capacities, drastically growing its international exports.[3]
During the 1991-1994 period, with the dissolution of the then-Yugoslavia, the company faced significant stagnation and a revenue shrinkage of approximately 4.5 times their previous annual revenue.[4]
In 2007, Vitaminka began receiving financial support from the European Bank for Reconstruction and Development (EBRD), starting with a €4 million loan to fund its investment programme, which included the acquisition of a new production line for soft cookies and packaging equipment. In 2016, the company further expanded its production capacity with another EBRD €2 million loan aimed at enhancing its product offerings and modernizing its facilities.[5][6]
In 2019, Vitaminka acquired the 'Brilijant' cooking oil factory in Štip.[7]
Product Brands
[edit]Vitaminka's product brands are as follows:[8]
- Stobi Flips
- Brilijant
- Dafinka
- Atlantis
- Sirius
- Sintagma
- Risko
- Sorry
- Happy
- Melodi
- Caramel Biscuit
- Cevitana
- Vitanez
- Topster
- Mustarda
- Pastela
- Luna
- Fit In
- Frutti
- Despina
- CakeUp!
- active
- Double Crunch
- Choka Moka
- Milkos
- Dardo
- Choko Jumbo
Competitors
[edit]Vitaminka faces competition from both regional and global food producers, such as AD Evropa (national competitor)[9], Štark (regional competitor) and Frito Lay (global competitor). These companies, like Vitaminka, produce a variety of snack foods and confectionery, competing for market share in North Macedonia and beyond.[10]
Sustainability
[edit]Vitaminka follows sustainability practices, including adherence to the ISO 14001 standard for environmental management. In 2022, the company disclosed data on environmental strategy, workforce composition, and corporate governance, as per guidelines from the Macedonian Stock Exchange. Vitaminka is also a co-founder of Pakomak DOO, a non-profit focused on packaging waste management.[11]
Awards and Recognition
[edit]In 2014, Vitaminka was awarded the statuette for best social practices in the category of "Employee Relations" by the Government of North Macedonia.[12]
In 2019, the Government of North Macedonia gave recognition to the company for its social responsibility and efforts in promoting family values by implementing shorter working hours for parents returning from maternity leave.[7]
References
[edit]- ^ a b "History, Mission and Vision". Vitaminka Official Website. Retrieved 22 September 2024.
- ^ Hoppe, R. (1995). Die politische Szene der Republik Mazedonien (PDF) (Report). SSOAR. Retrieved 25 September 2024.
- ^ Yugoslav Economic Review. Privredni pregled. 1988. p. 20. Retrieved 24 September 2024.
- ^ "КУПУВАЧОТ Е СЕКОГАШ ВО ПРАВО". Ekonomija i Biznis. Retrieved 25 September 2024.
- ^ "Vitaminka expands production with EBRD loan". Retrieved 24 September 2024.
- ^ "EBRD supports growth of Vitaminka". Retrieved 24 September 2024.
- ^ a b Мирослав Саздовски, „Две признанија за Витаминка“, Економија и бизнис, година 21, број 250, мај 2019, стр. 6.
- ^ "Products - Vitaminka". Vitaminka Official Website. Retrieved 24 September 2024.
- ^ Jordanovska, Irina (2012). "Chocolate Market in Macedonia" (PDF). University Goce Delčev. Goce Delčev University. Retrieved 24 September 2024.
- ^ "Vitaminka Competitors". Craft.co. Retrieved 24 September 2024.
- ^ Stevceska Srbinoska, Dusica (2024). Diana Antonova (ed.). "Sustainability reporting in the food and beverages industry: Case study "Vitaminka"". More about the leaders of the green economy - Case studies and quizzes related to innovation and circular economy learning. International author team from Bulgaria, North Macedonia, Croatia, Slovenia. PRIMAX. p. 15. Retrieved 25 September 2024.
- ^ "National awards for best corporate social responsibility practices in 2014 presented". Government of North Macedonia. 22 October 2015. Retrieved 22 September 2024.
Notes
[edit]This article incorporates some translated content from the Macedonian Wikipedia article for the same topic https://mk.wikipedia.org/wiki/Витаминка (retrieved on 25 September 2024), which is licensed under CC BY-SA.