Dragon Computer & Communication
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Native name | Dragon |
|---|---|
| Formerly | Batumas Computer Center (BCC) |
| Company type | PT (Privately Owned) |
| Industry | Computer Hardware Distribution |
| Founded | 1980 |
| Founder | Fransiskus Eddy Liew |
| Headquarters | Mangga Dua Square, Jakarta , Indonesia |
Area served | Indonesia |
Key people |
|
| Products | Notebook, Netbook, Tablet, Personal Computer, Optical Drive, Mouse, Printer, Ink Cartridge, Toner, Wireless CCTV |
| Brands | Elevo, ASUS, ACER, InkTec |
| Services | Computer Hardware Distribution and Service |
| Website | www |
Dragon Computer & Communication, more commonly known as Dragon in Indonesia. It was the first[1] and largest hardware distribution company in the country. Dragon is located in Jakarta, Java, Indonesia.
The company offers a wide range of computer hardware brands, including, but not limited to, ACER, ASUS, Inktec, Elevo, Lite-ON and Edimax.
History[edit]
Batumas Computer Center (BCC)[edit]
Dragon, previously known as Batumas Computer Center (BCC), was founded by Fransiskus Eddy Liew in 1980. Prior to establishing the company, Liew - a Malaysian national at the time - was well-known as an importer of various brands, such as Olivetti typewriters, Citizen Calculator, and Casio Digital watches, since 1973.
Eddy Liew is well-known among his peers and family as an entrepreneur from the golden era of calculator and digital watch sales. Liew moved his business line to the distribution and sale of personal computers, which at the time was considered novel with unclear prospects.
The decision he made was fairly precise as BCC (at that time selling the first computer brand in Indonesia, Sinclair) was gaining huge success. Other brands which were distributed under BCC in the 80's included Commodore, IBM, KT Technology, Twinhead. BCC also known as ACER Software (before ACER is known for Computer Hardware & Peripheral Manufacture).
Rebrand to 'Dragon Computer & Communication'[edit]
Eddy Liew's second son was born in 1988, the year of the dragon. In response to this, BCC altered its name to Dragon Computer. Furthermore, Liew recognised that computer hardware and telecommunications hardware would increasingly be used together and therefore should not be separated, resulting in the addition of the word ‘Communication’ to ‘Dragon Computer’, creating ‘Dragon Computer & Communication’.
In 1998, the company's small shop in Glodok, Jakarta was amongst the targets of a local riot and was subsequently burnt down and looted. Despite this, it proved to be a catalyst for the company's growth and move to the aptly named 'The Dragon' headquarters in Mangga Dua Square, Jakarta.
Dragon is also one of the founders and idealists of the Associations of Indonesian Computer Entrepreneurs (APKOMINDO) and the Indonesian Information and Technology Association (AITI).
Distributed brands[edit]
Dragon is known as a main distributor of ACER and ASUS in Indonesia. Under the Dragon flag, ACER become a #1 brand in Indonesia[2] for 9 consecutive years 2005 - 2013 (According to IDC and GFK).
In 2014, ASUS appointed Dragon as one of its distributors and in the same year ASUS become #1 brand in Indonesia[3] (According to IDC and GFK)
In the early era of Dragon, under Eddy Liew's leadership. Dragon also developed several well known brands to the Indonesian market, such as: BENQ, Compaq, IBM Aptiva, Packard Bell, Gateway, E-Machine by Acer, Epson Printer, and Inktec.
Dragon also contribute to the success of Lite-ON brand and BTC (Taiwanese brand) in indonesia during 2003. Lite-ON become the leader brand of optical drive in indonesia market for 8 years (2003 - 2010).[citation needed]
Elevo[edit]
In 2008, Dragon's subsidiary company PT Elevo Technologies Indonesia formed a partnership with Maarash Technology China (Computer Distributor and Manufacturer of Compal brand) and created a notebook and netbook that was specifically created for Indonesian market, the brand itself then gain reputation as Indonesia own brand, with such an affordable price (under 1 mil Rupiah - Rp 999.000,00). On its early years, Elevo attract a lot of attention from Indonesian customers, however since the product was not officially backed by Indonesian government, Elevo were unable to compete well with well known global brands.[citation needed]
Dragon Capital Center[edit]
In early 2015, Dragon bootstrapped a startup company under the name PT Dragon Capital Center. Project which is still under stealth mode[clarification needed] is set to be launched in 2016.[citation needed]
Dragon's Product Roadmap[edit]
| No | Brand | Origin | Products | Announced | Status |
|---|---|---|---|---|---|
| 1 | Casio | Japan | Calculator, Casio Tone, Digital Watch | 1980 | Sole Distributor |
| 2 | Sinclair | England | PC | 1981 | Sole Agent |
| 3 | Citizen | Japan | Calculator | 1986 | Sole Agent |
| 4 | KT Tech | Korea | PC | 1989 | Distributor |
| 5 | Acer | Taiwan | PC | 1991 | Master Dealer |
| 6 | Epson | Japan | Printer, INK | 1991 | Master Dealer |
| 7 | IBM | USA | PC Aptiva | 1996 | Distributor |
| 8 | Acer | Taiwan | PC, Notebook | 1998 | Sole Distributor |
| 9 | Inktec | Korea | Ink, Toner, Cartridge, Paper | 1999 | Sole Distributor |
| 10 | LITE-ON | Taiwan | Compact Disc, Optical Drive | 2001 | Sole Distributor |
| 11 | BTC | Taiwan | Optical Drive | 2006 | Sole Distributor |
| 12 | Asus | Taiwan | Notebook | 2014 | Distributor |
| 13 | Elevo | Indonesia | Notebook, Netbook | 2008 | Manufacturer |
Subsidiaries[edit]
- PT Dragon Capital Center (Internet Product and Service Company)
- PT Dharma Inti Teknologi (Computer Hardware Distributor)
- PT Dharma Citra Cendekia (Computer Hardware Distributor)
- PT Sinar Mitra Cendekia (Printer Ink and CCTV Distributor)
- PT Elevo Technologies (Computer Importer)
References[edit]
- ^ "Koreksi tentang Perkembangan Komputer". No. 25 August 2001. Media Indonesia. Media Indonesia. 25 August 2001.
- ^ "Notebook Acer Paling Laris". Kompas Gramedia Group. Kompas Gramedia Group. Retrieved 21 April 2015.
- ^ "ASUS, Brand Notebook No.1 di Indonesia Kini Menempatkan Kemampuan Komputasi Notebook ke Sebuah Smartphone, ASUS Zenfone". ASUS. Retrieved 21 April 2015.