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Dreamfarm

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Dreamfarm
Company typeBrand
IndustryKitchenwares and Housewares
Founded2003
FounderAlexander Gransbury
HeadquartersBrisbane, Australia
Number of locations
2 Offices
Number of employees
15
ParentThe Dream Farm Pty Ltd
SubsidiariesDreamfarm Australia Pty Ltd, Dreamfarm Inc
WebsiteDreamfarm

Dreamfarm (The Dream Farm Pty Ltd) is a design company headquartered in Brisbane, Australia. Founded in Australian Capital Canberra in 2003, Dreamfarm's range includes innovative kitchenwares and homewares, with potato masher Smood the best-selling product.

The company won its first Red Dot Design Award in March 2010 for "Clongs", click-lock sit up tongs, a design which includes resting points so that the working end of tongs does not come into contact with a bench surface.[1]

History

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Dreamfarm was founded in 2003 by the then 22-year-old Alexander Gransbury. The company's first product was the coffee grind knockbox, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury's family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.

Dreamfarm's production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.

Dreamfarm Europe BV was launched to sell directly to European retailers in June, 2006. Due to the fall of the Euro against the US dollar and increasing costs of freight and holding stock in The Netherlands, Dreamfarm Europe BV was closed in June, 2017.

In 2007, Dreamfarm secured distribution agencies in Canada, the US and New Zealand.

As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland, in January 2008. To sell directly to the expanding USA market, Dreamfarm Inc was established as wholly owned distributor in May 2008 and Dreamfarm Australia Pty Ltd followed in 2013. Both subsidiaries run their own local warehouses to service retail stores and internet consumers. Their local sales and support staff manage teams of external sales representatives who call on over 1200 and 400 retail stores in the US and Australia respectively.

Dreamfarm is currently distributed in 23 countries worldwide, including France, Norway, Switzerland, Japan, Israel, Denmark, Ireland, the Philippines, South Africa and the United Kingdom. The UK is Dreamfarm's largest market (outside of Australia and the United States).

Dreamfarm pop-up shop at Westfield Chermside shopping mall December, 2017.

Products

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The following is a list of Dreamfarm products, the year they were introduced and a brief description:

Year Product Description Design Awards
2003 Grindenstein Coffee grind knockbox and recycling station
2007 Scizza Flat-based scissor for cutting pizza, pastry and fabric and protecting the cutting surface
2008 Smood Spring-based potato masher
2008 Gripet Mountable note holder
2009 Vebo Silicone vegetable steamer and boiler
2009 Jot Suction-cap hook
2009 Spink Beverage spill-saver
2009 Oni Spreading, cutting and slicing all-in-one sandwich knife
2010 Clongs Button-lock tongs that sit up off the bench Red Dot Design Award 2010
2010 Supoon Scraping cooking spoon that sits up off the bench Gourmet Gold Best in Show 2018
2010 Teafu Silicone pump-action tea infuser
2010 Chobs Chopping board attachments that lift the board up and let you chop on both sides
2010 Chopula Chopping, scraping spatula that sits up off the bench Best of the Best Red Dot Design Award 2011
2010 Tapi Tap attachment that converts a tap into a drink fountain Red Dot Design Award 2011
2011 Membo Mountable 7-day job reminder
2011 BBQ Clongs Button-lock tongs that sit up off the bench, with barbecue-friendly tips
2011 Garject Self-cleaning garlic press iF Award 2012, Australian International Design Award (Best in Category) 2012, Good Design Award 2012
2011 Temji Shower temperature dials
2012 Stainless Steel Chopula Sit up chopping spatula made from stainless steel
2012 Mini Supoon Jar scraping spoon that sits up off the bench gia Finalist 2013, Gourmet Catalog Most Innovative Product 2020
2013 Garject Lite Nylon version of award-winning self-cleaning Garject garlic press
2013 Onpot Pot lid rest gia Finalist 2014
2014 Savel Flexible food saver gia Finalist 2015
2015 Levoons Set of four self-levelling measuring spoons Good Design Award 2015
2015 Levups Set of four self-levelling measuring cups
2016 Spadle Serving spoon that turns into a ladle
2016 Holey Spadle Slotted spoon that turns into a slotted ladle
2016 Set of the Best Essential hand tool gift set. Includes Spadle, Holey Spadle, Chopula, Supoon and Mini Supoon
2017 Spindry Spin dry toilet brush gia Finalist 2018, Good Design Gold Award 2018
2017 Fledge Flip up edge cutting board gia Winner 2018, Good Design Gold Award 2018
2017 Levoop Adjustable volume, self-levelling scoop Red Dot Design Award 2018
2018 Bamboo Fledge Tri-ply, dishwasher safe Bamboo flip up edge cutting board
2019 Ortwo One handed or two pepper grinder Red Dot Design Award 2019, Good Design Gold Award 2019, gia Winner 2019, Gourmet Catalog Most Innovative Product 2020
2019 Ortwo Lite Nylon version of award-winning one handed or two pepper grinder
2020 Orlid Stackable spice jar with a double lid that opens to shake or scoop with the press of a button Red Dot Design Award 2020, Good Design Gold Award 2020
2020 Spina Colander that turns into an in-sink salad spinner Good Design Best in Category Award 2020
2020 Kneed Never-rust, spreading knife
2020 Knibble Non-stick cheese knife with built in fork for nibbles and beechwood handle
2020 Knibble Lite Non-stick cheese knife with built in fork for nibbles and plastic handle
2024 Ozest Concave speed zester that instantly cleans itself with the push of a button. Kitchen Hand Tools + Cutlery Award by the Global Honorees of the IHA Global Innovation Awards (gia) for Excellence in Product Design

References

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  1. ^ Belinda Williams (25 August 2010). "Kitchen whiz blitzes the invention test". The Sydney Morning Herald. Retrieved 26 December 2019.

Tri-ply, dishwasher safe Bamboo flip up edge cutting board

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Official website

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