Elliot Grainge
 | This article needs additional or more specific categories. (March 2023) |
Elliot Grainge | |
|---|---|
| Born | Elliot Cecil Grainge 6 November 1993 United Kingdom |
| Education | Northeastern University |
| Occupation | Music executive |
| Title | Founder and CEO of 10K Projects |
| Spouse | |
Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of 10K Projects, a record label he founded in 2016.[1] The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice.[1][2] He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie.[3]
Early life and education
[edit]Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg and was raised Jewish.[4] His father is CEO of Universal Music Group, and he grew up as a music industry insider.[1] Grainge moved to the United States in 2009.[5]
He attended Northeastern University in Boston.[3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston.[1] After graduating from Northeastern with a bachelor's degree,[3] Grainge moved to Los Angeles, where his family lived.[1]
Career
[edit]Grainge started the independent record label 10K Projects in 2016 in Los Angeles.[6] His label has signed musicians such as rappers Iann Dior,[2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.[1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.[1]
In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.[7] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[8] Grainge's company acquired music label Homemade Projects in February 2022.[9]
As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.[1][3]
On August 1, 2024, it was announced that as of October 1, 2024, Grainge would be appointed the CEO of Atlantic Music Group, replacing Julie Greenwald.[10][11]
Personal life
[edit]On 20 April, 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April 2023 in the South of France.[3]
In January 2024, Richie announced that she and Grainge are expecting their first child and revealed that it was a girl. Their daughter Eloise Samantha Grainge was born on May 20, 2024.
References
[edit]- ^ a b c d e f g h Trakin, Roy (4 December 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved 27 June 2022.
- ^ a b Glicksman, Josh (17 October 2020). "Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop". Billboard. Retrieved 9 July 2022.
- ^ a b c d e Pasquini, Maria; Gibson, Kelsie (31 May 2022). "Who Is Elliot Grainge? All About Sofia Richie's Fiancé". People. Retrieved 27 June 2022.
- ^ Kirkpatrick, Emily (4 April 2023). "Sofia Richie Reveals She Converted to Judaism Ahead of Wedding to Elliot Grainge". Vanity Fair. Retrieved 9 August 2024.
- ^ Bowenbank, Starr (20 April 2022). "You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge". Cosmopolitan. Retrieved 28 June 2022.
- ^ Variety Staff (9 May 2019). "Brittney King Brock Named President of Operations and GM of 10K Projects". Variety. Retrieved 28 June 2022.
- ^ Variety Staff. "10K Projects Signs Joint Venture With Taz Taylor's Internet Money Collective". Variety. Retrieved 9 July 2022.
- ^ Stassen, Murray (5 June 2020). "10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment To Fight Racial Injustice". Music Business Worldwide. Retrieved 9 July 2022.
- ^ Needham, Jack (9 February 2022). "Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman And Tony Talamo Named Co-Presidents Of 10k Projects". Music Business Worldwide. Retrieved 9 July 2022.
- ^ Buckley, Thomas (1 August 2024). "Warner Music Taps Rival CEO's Son to Lead Its Atlantic Unit". Bloomberg. Archived from the original on 3 August 2024. Retrieved 4 August 2024.
- ^ Ingham, Tim (1 August 2024). "Warner Music Group shake-up: Max Lousada to exit; Elliot Grainge named CEO of Atlantic Music Group, with Julie Greenwald as Chairman". Music Business Worldwide. Archived from the original on 3 August 2024. Retrieved 4 August 2024.