everGirl

everGirl is a discontinued product brand belonging to Viacom's Nickelodeon. Aimed at the tween girl market and introduced in 2004.^[1]^[2]^[3] It was described as "a lifestyle brand specifically created for tween girls".^[4] All products include dolls, clothes, CDs, digital cameras, video games and a virtual community. The site has been on indefinite hiatus – "getting a makeover" – since 2006, and now redirects to Nick.com. Swedish pop girl group Play made and performed the site's theme music and they were also sponsors. A TV show based on the brand was rumored to be air on Nickelodeon, but it was not produced.

References

^ "Nickelodeon unveils lifestyle brand". Playthings. December 17, 2003. Archived from the original on January 2, 2004. Retrieved June 27, 2024.
^ Seattle Post-Intelligencer (2004-01-19). "Will Nick's everGirl be the next 'next Barbie'?". seattlepi.com. Retrieved 2021-12-27.
^ "Kohl's to carry Nickelodeon brand clothes". The Business Journal. Retrieved 2012-11-17.
^ [1] Archived March 11, 2007, at the Wayback Machine

External links

Official website

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[1] "Nickelodeon unveils lifestyle brand". Playthings. December 17, 2003. Archived from the original on January 2, 2004. Retrieved June 27, 2024.

[2] Seattle Post-Intelligencer (2004-01-19). "Will Nick's everGirl be the next 'next Barbie'?". seattlepi.com. Retrieved 2021-12-27.

[ref2-3] "Kohl's to carry Nickelodeon brand clothes". The Business Journal. Retrieved 2012-11-17.

[4] [1] Archived March 11, 2007, at the Wayback Machine

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