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Every Time (Janet Jackson song)

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"Every Time"
U.S. promotional cover
Single by Janet Jackson
from the album The Velvet Rope
B-side"Accept Me"
ReleasedMarch 25, 1998 (1998-03-25)
GenrePop
Length4:17
LabelVirgin
Songwriter(s)
Producer(s)
  • Janet Jackson
  • Jimmy Jam and Terry Lewis
Janet Jackson singles chronology
"You"
(1998) 		"Every Time"
(1998) 		"What's It Gonna Be?!"
(1999)
Music video
"Every Time" on YouTube

"Every Time" is a song by American singer Janet Jackson from her sixth studio album, The Velvet Rope (1997). In Japan, it was released as the album's third single on March 25, 1998, while in the United States, it was released as the album's sixth and final single in November 1998. The song has been described as a ballad that lyrically delves into the protagonist's fear of love.[1] Jackson only performed it on the last Japanese date of The Velvet Rope Tour in Tokyo.

Critical response

[edit]

Billboard magazine's review was positive, stating, "'Every Time' ranks with [Jackson's] most memorable ballads, such as "Let's Wait Awhile" and "Again", calling on the things that make Janet so effective with this type of delicate material: Her voice quivers with emotion as she practically whispers about the promise and fear of an imminent romance, while steadfast writer/producer team Jimmy Jam and Terry Lewis wrap her vocal around a beautiful and sensuous chorus. This song sounds so perfect with the more civil pace of fall, it's an easy decision across the board, at top 40, AC, and R&B. Absolutely destined to be one of her greats."[2]

A reviewer from Birmingham Evening Mail wrote, "Gorgeous ballad featuring Miss Jackson's quivering vocals, a piano, strings and some understated percussion."[3] J.D. Considine for Entertainment Weekly deemed it as one of the album's most affecting moments, noting "when the chords in the chorus to "Every Time" modulate into melancholy as Jackson observes that "every time I fall in love/It seems to never last"."[4] Music Week thought Janet was "at her most relaxed" and called her delivery over the songs piano hook as "delicate", but felt that radio "is already spoilt for choice for ballads and many may feel this is a release too far."[5] Andrew Le from Renowned for Sound website called the song "tender, angelic", and also commented that it was "far superior than the overrated, soppy saccharine Again, as it has an even better piano hook and more intimate vocal performance".[6]

Chart performance

[edit]

The single peaked at number fifty-two in Australia, number sixty-seven in Germany, and number ninety-five in France. But in Iceland it peaked at number 5. In the US it failed to chart on the Billboard Hot 100, but peaked at number twenty-five on the Bubbling Under Hot 100 Singles chart.

Music video

[edit]

The accompanying music video was filmed in the then-new Therme Vals spa in Vals, Graubünden, in the Swiss Alps, with direction by Matthew Rolston in association with Howard Schatz, an expert in underwater photography. It was premiered on October 5, 1998, on HBO, and was subsequently exhibited twice a day leading up to the broadcast of the concert special for The Velvet Rope Tour one week later.[7] The music video shows Jackson partially nude in water. A strong theme of green is seen in the video through lighting, the fabric surrounding Jackson's body and her contact lenses. The video was featured on the limited bonus-DVD edition of 2001's All for You as well as the 2004 DVD From Janet to Damita Jo: The Videos.[8][9]

Britney Spears' "Everytime" has been compared to Jackson's video for "Every Time", with a critic noting, "The original pop queen Janet bared all in a blue lagoon for her "Every Time" video. A little less glam, Britney's tub scene in her "Everytime" video proved dark foreshadowing into her troubled world." Rihanna's "Stay" music video was also compared to both Spears and Jackson's "Everytime" videos, saying "Rihanna isn't the first pop star to brood in a bathtub. Janet Jackson and Britney Spears also bared their emotion immersed in water".[10]

Track listings

[edit]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Jam & Lewis Disco Remix) – 4:10
  3. "Accept Me" – 4:07
  • European 12-inch single[12]
  1. "Every Time" (album version) – 4:17
  2. "Every Time" (Jam & Lewis Disco Remix) – 4:10
  3. "Every Time" (Jam & Lewis Disco Remix Instrumental) – 4:10
  • Japanese CD single[13]
  1. "Every Time" (album version) – 4:17
  2. "I Get Lonely" (Jason's Special Sauce Dub) – 6:44
  3. "I Get Lonely" (The Jason Nevins Radio Remix) – 3:13

Charts

[edit]
Chart (1998–1999) Peak
position
Australia (ARIA)[14] 52
Belgium (Ultratip Bubbling Under Flanders)[15] 2
France (SNEP)[16] 95
Germany (GfK)[17] 67
Iceland (Íslenski Listinn Topp 40)[18] 5
Netherlands (Dutch Top 40)[19] 29
Netherlands (Single Top 100)[20] 38
New Zealand (Recorded Music NZ)[21] 34
Scotland (OCC)[22] 54
UK Singles (OCC)[23] 46
UK Hip Hop/R&B (OCC)[24] 9
US Bubbling Under Hot 100 Singles (Billboard)[25] 25
US Rhythmic (Billboard)[26] 25
US CHR/Pop (Radio & Records)[27] 44
US CHR/Rhythmic (Radio & Records)[28] 25
US NAC/Smooth Jazz Tracks (Radio & Records)[29] 21

Release history

[edit]
Region Date Format(s) Label(s) Ref.
Japan March 25, 1998 CD Virgin [30]
United States November 3, 1998 Contemporary hit radio [31]
United Kingdom December 7, 1998
  • 12-inch vinyl
  • CD
  • cassette
 [32]

References

[edit]
  1. ^ "The Revisit: Janet Jackson's 'The Velvet Rope' – Saint Heron". March 11, 2014. Archived from the original on March 15, 2014. Retrieved February 12, 2017.
  2. ^ "POP". Billboard. Archived from the original on April 15, 2008. Retrieved February 12, 2017.
  3. ^ "Single of the Week; SINGLES". Birmingham Evening Mail. December 1, 1998. Retrieved December 1, 2020.
  4. ^ Considine, J.D. (October 10, 1997). "Music Review: 'The Velvet Rope'". Entertainment Weekly. Retrieved October 20, 2021.
  5. ^ "Single Reviews" (PDF). Music Week. November 21, 1998. p. 8. Retrieved August 28, 2023.
  6. ^ Le, Andrew (February 21, 2015). "Record Rewind: Janet Jackson - The Velvet Rope".
  7. ^ "Janet Jackson Video to Have World Premiere Oct. 5". Time Warner. October 2, 1998. Retrieved October 14, 2017.
  8. ^ All for You - Special Limited Edition (DVD liner notes). Janet Jackson. Virgin Records. 7243 8 12363 0 7.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  9. ^ From janet. to Damita Jo: The Videos (DVD liner notes). Janet Jackson. Virgin Records. 7243 5 99508 9 1.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  10. ^ "Video Premiere: Rihanna Gets Serious In "Stay" (Plus Two Other Famous Bathtub Videos)". Style Blazer. February 12, 2013. Archived from the original on November 7, 2017. Retrieved July 13, 2013.
  11. ^ Every Time (UK CD single liner notes). Janet Jackson. Virgin Records. VSCDT1720.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  12. ^ Every Time (European 12" single liner notes). Janet Jackson. Virgin Records. VST1720.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  13. ^ Every Time (Japanese CD single liner notes). Janet Jackson. Virgin Records. VJCP-12093.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  14. ^ Ryan, Gavin (2011). Australia's Music Charts 1988-2010. Mt. Martha, VIC, Australia: Moonlight Publishing.
  15. ^ "Janet Jackson – Every Time" (in Dutch). Ultratip. Retrieved April 18, 2018.
  16. ^ "Janet Jackson – Every Time" (in French). Les classement single. Retrieved February 12, 2017.
  17. ^ "Janet Jackson – Every Time" (in German). GfK Entertainment charts. Retrieved October 17, 2018.
  18. ^ "Íslenski Listinn Topp 40 (NR. 307 Vikuna 22.1. – 29.1. 1999)". Dagblaðið Vísir (in Icelandic). January 22, 1999. p. 10. Retrieved July 13, 2018.
  19. ^ "Nederlandse Top 40 – Janet Jackson" (in Dutch). Dutch Top 40. Retrieved February 12, 2017.
  20. ^ "Janet Jackson – Every Time" (in Dutch). Single Top 100. Retrieved December 11, 2019.
  21. ^ "Janet Jackson – Every Time". Top 40 Singles. Retrieved February 12, 2017.
  22. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved February 12, 2017.
  23. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved February 12, 2017.
  24. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved February 12, 2017.
  25. ^ "Janet Jackson Chart History (Bubbling Under Hot 100)". Billboard. Retrieved June 20, 2020.
  26. ^ "Janet Jackson Chart History (Rhythmic)". Billboard. Retrieved June 20, 2020.
  27. ^ "CHR/Pop Top 50". Radio & Records. January 15, 1999. p. 38. ProQuest 1017324185.
  28. ^ "CHR/Rhythmic Top 50". Radio & Records. December 4, 1998. p. 46. ProQuest 1017320259.
  29. ^ "NAC/Smooth Jazz Tracks". Radio & Records. December 4, 1998. p. 76. ProQuest 1017325977.
  30. ^ "エブリタイム | Janet (ジャネット・ジャクソン)" [Everytime | Janet (Janet Jackson)] (in Japanese). Oricon. Retrieved August 31, 2023.
  31. ^ "New Releases". Radio & Records. No. 1272. October 30, 1998. p. 44.
  32. ^ "New Releases: Singles". Music Week. December 5, 1998. p. 23.
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