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Falcon's Creative Group
Company typePrivate
IndustryDesign, CGI animation
Founded2000
FounderCecil Magpuri
Headquarters
Orlando
,
United States
Number of locations
1
ProductsCircuMotion® Theater, Falcon’s Vision™, Suspended Theater®, Spheron® Theater
ServicesTheme Park Design, Water Park Design, Master Planning, Digital Media Production, VR & AR Content Creation, Sound Production
DivisionsTreehouse, Digital Media, Licensing
Websitefalconscreativegroup.com
Falcon's Creative Group Office
Office of Falcon's Creative Group in Orlando, Florida

Falcon's Creative Group (also known under the name Falcon's Treehouse) is an experience design and theme park design company based in Orlando, Florida.[1] The company was founded in 2000 by Cecil D. Magpuri,[2][3][4] the current President and Chief Creative Officer.[5][6] In 2021, Falcon's Creative Group launched Falcon's Beyond Global, an overhead enterprise that combined Katmandu and their partnering IPs to bring clients to the international market space. [7]

History of projects

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The Curse of DarKastle

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Opening in 2005, Curse of DarKastle is a 4D dark ride found within the Oktoberfest area of Busch Gardens Williamsburg. Curse of DarKastle was designed by Falcon's Treehouse, and featured a ride-system by Oceaneering Entertainment Systems. Curse of DarKastle was named one of top 25 dark rides in the world.[8]

Dragon's Treasure

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In 2009, alongside the opening of City of Dreams Casino in Macau, two attractions designed by Falcon's Treehouse opened the Dragon's Treasure theater. Dragon's Treasure plays at "The Bubble", an immersive 360-degree dome theater.[9] Falcon's Treehouse produced the media content for Dragon's Treasure.[10]

Turtle Trek

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Turtle Trek opened in 2012 at SeaWorld Orlando, it is a 3D dome theater, and the first in the world to show a 3D film in 360 degrees. Falcon's Treehouse provided the attraction design, and media production services for the attraction.[11][12]

Chimelong Ocean Kingdom

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Chimelong Ocean Kingdom opened in 2014 in Hengqin, Zhuhai, China, and Falcon's Creative Group provided attraction design and media production services for two attractions including the Ocean Avenue Media Canopy, and Deep Sea Odyssey Dark Ride. In 2015 Chimelong Ocean Kingdom won the Thea Award for Outstanding Achievement, marking the first time the award was given to a Chinese theme park.[13]

IMG Worlds of Adventure

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In 2012, it was announced that Falcon's Treehouse had been selected by the IMG Group (Ilyas & Mustafa Galadari Group) to design the attractions and overall masterplan of the upcoming IMG Worlds of Adventure theme park in Dubai.[14][15] IMG Worlds of Adventure has four zones, two of which feature characters from the intellectual properties of Cartoon Network and Marvel Comics. IMG Worlds of Adventure covers an area over 1.5 million square feet, making it the largest indoor themed entertainment destination in the world.[16][17]

Heroes and Legends featuring U.S. Astronaut Hall of Fame

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In November 2016, "Heroes and Legends" opened and includes a 4D multisensory theater and interactive exhibits which make up a part of the new U.S. Astronaut Hall of Fame. Falcon's Creative Group was the designer, media producer and executive producer of Heroes and Legends.[18][19][20]

Motiongate Dubai

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In 2016, Falcon's Creative Group announced their involvement with the design of the Hunger Games attractions within the Lionsgate Zone at Motiongate Dubai.[21] The attractions at the Lionsgate Zone to be opened in early 2017, are the Panem Aerial Tour and the Capitol Bullet Train.[22]

National Geographic Encounter: Ocean Odyssey

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In 2017, Falcon's Creative Group announced their involvement with the design of the National Geographic Encounter walkthrough experience being produced by SPE Partners, alongside a team of Academy Award, Grammy, and Emmy award winning artists including Pixomondo, and David Kahne. The attraction officially opened on October 6, 2017.[23]

Battle For Eire

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Battle For Eire [24] is a multi-sensory virtual reality motion simulator ride located in the Ireland area of the Busch Gardens Williamsburg. Falcon’s Creative Group was contracted by SeaWorld Parks & Entertainment to provide a turnkey solution for all of the media and sound production throughout the attraction, as well as the virtual reality hardware.[25]

Atlantis Sanya

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In 2018, Atlantis Sanya[26] an 'Underwater World'-inspired entertainment destination by Atlantis Resorts opened in Hainan Island. Falcon's provided thematic and interior design services as well as art direction for two of the resorts’ highly themed areas: Lost Chambers Aquarium and Aquaventure Waterpark.[27]

Halo: Outpost Discovery

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Halo: Outpost Discovery [28] is a touring fan experience that brings the Halo video game universe to life with themed attractions and interactive in-universe encounters. Falcon’s Creative Group worked closely with Herschend Live and 343 Industries and provided the narrative, story development, live-action film production, CG animation, visual effects, motion graphics, sound design, and interactive audio for a wide array of experiences throughout Halo: Outpost Discovery.[29] The experience traveled to five different U.S. cities in 2019.[29]

Becoming Jane: The Evolution of Dr. Jane Goodall

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Falcon’s Creative Group collaborated with the National Geographic Museum and the Jane Goodall Institute to provide six multimedia experiences for the “Becoming Jane: The Evolution of Dr. Jane Goodall” exhibition[30] The exhibition immerses visitors in Jane Goodall’s story of becoming the first person to live among and study wild chimpanzees, humankind’s closest living relatives. The exhibition is open to the public at the National Geographic Museum from November 22, 2019 to summer 2020.

Awards and recognition

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2013

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  • The Gold Level Pixie Award was awarded to Sea World, San Diego's Manta.[31]
  • The Platinum Level Pixie Award was awarded to Sea World, Orlando's Turtle Trek attraction,[31] which opened in 2012 as the world's first 360 degrees 3D Dome Theater.[32] The attraction was designed by Falcon's Treehouse.[33]

2014

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2015

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  • The Communicator Award of Excellence was awarded to Falcon's Treehouse LLC, under the category Websites—Professional Services[35] and Visual Appeal[36]
  • The Platinum Level Pixie Award was given to Falcon's Treehouse LLC, for the firm's involvement in the Ocean Avenue Media Canopy and Deep Sea Odyseey Attractions at Chimelong Ocean Kingdom in China. The awards were given under the category of Animation.[37]

2018

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2020

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  • Becoming Jane: The Evolution of Dr. Jane Goodall[40] was named an overall winner in the 32nd Annual American Alliance of Museum’s Excellence in Exhibition competition.[41]

References

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  1. ^ "Contact - Falcon's Creative Group". www.falconscreativegroup.com. Archived from the original on 7 December 2017. Retrieved 7 December 2017.
  2. ^ Bevil, Dewayne. "Orlando company covers globe with its theme-park ideas". orlandosentinel.com. Archived from the original on 5 March 2017. Retrieved 7 December 2017.
  3. ^ "Cecil D. Magpuri". IMDb. Archived from the original on 19 February 2017. Retrieved 7 December 2017.
  4. ^ "15 Years. Imagine That". Contao. Archived from the original on 7 December 2017. Retrieved 7 December 2017.
  5. ^ Falcon's Creative Group Realizes Avengers Battle of Ultron Attraction at IMG Worlds of Adventure. Archived 2015-10-26 at the Wayback Machine **MarketWatch.com** Archived 2013-02-06 at the Wayback Machine Retrieved August 5, 2015.
  6. ^ Mayne, Francois. "Falcon's Treehouse to offer themed entertainmentdesign solutions for IMG Theme Park in Dubai". Newsparcs.com. Archived from the original on 25 March 2013. Retrieved 5 August 2015.
  7. ^ Coates, Charlotte (2021-07-09). "Falcon's Creative Group announces the launch of Falcon's Beyond Global". Blooloop. Retrieved 2024-09-27.
  8. ^ Times, Los Angeles. "The Curse of DarKastle at Busch Gardens Williamsburg". Los Angeles Times. Archived from the original on 20 October 2017. Retrieved 7 December 2017.
  9. ^ Blooloop. "Falcon's Treehouse to Bring Entertainment Experience to City of Dreams blooloop". blooloop.com. Retrieved 7 December 2017.
  10. ^ Ho, Jane. "China Drives Asia's Theme Park Growth". forbes.com. Archived from the original on 17 November 2017. Retrieved 7 December 2017.
  11. ^ Turtle Trek
  12. ^ "SeaWorld Orlando opens TurtleTrek 3D 360 dome attraction - Attractions Magazine". attractionsmagazine.com. 27 April 2012. Archived from the original on 14 September 2014. Retrieved 7 December 2017.
  13. ^ Chimelong Ocean Kingdom
  14. ^ Blooloop. "Falcon's Treehouse to create New Indoor Destination with Marvel Characters blooloop". blooloop.com. Retrieved 7 December 2017.
  15. ^ Storey, Ken. "Local company Falcon's Creative Group helped design Dubai's insane new indoor theme park". orlandoweekly.com. Archived from the original on 18 September 2017. Retrieved 7 December 2017.
  16. ^ "IMG Worlds of Adventure". IMG Worlds of Adventure. Archived from the original on 30 September 2017. Retrieved 7 December 2017.
  17. ^ "Dubai just opened the world's largest indoor theme park — here's what it's like inside". businessinsider.com. Archived from the original on 4 August 2017. Retrieved 7 December 2017.
  18. ^ Bevil, Dewayne. "First look: Heroes and Legends at Kennedy Space Center". orlandosentinel.com. Archived from the original on 21 February 2017. Retrieved 7 December 2017.
  19. ^ "Falcon's Treehouse Honors the Begining [sic] of Space Flight with KSC's Heroes and Legends Exhibit". inparkmagazine.com. Archived from the original on 22 July 2017. Retrieved 7 December 2017.
  20. ^ "Heroes and Legends - Kennedy Space Center Visitor Complex". www.kennedyspacecenter.com. Archived from the original on 10 September 2017. Retrieved 7 December 2017.
  21. ^ Blooloop. "Falcon's, Lionsgate to Bring The Hunger Games to Life at motiongate™ Dubai blooloop". blooloop.com. Retrieved 7 December 2017.
  22. ^ "Experience 'The Hunger Games' for yourself at this theme park land - LA Times". Los Angeles Times. Archived from the original on 2017-12-06. Retrieved 2017-12-06.
  23. ^ "National Geographic Encounter: Ocean Odyssey Officially Opens October 6, 2017".
  24. ^ "Busch Gardens Williamsburg Official Site". Retrieved 3 January 2020.
  25. ^ "Battle for Eire – Busch Gardens Williamsburg's ground breaking VR experience". Retrieved 3 January 2020.
  26. ^ "Atlantis Sanya Official Site". Archived from the original on 26 December 2019. Retrieved 26 December 2019.
  27. ^ "Falcon's Creative Group reveals new details of Atlantis Sanya design". Retrieved 26 December 2019.
  28. ^ "Halo: Outpost Discovery Official Site". Retrieved 3 January 2020.
  29. ^ a b "Halo: Outpost Discovery fan event launches in Orlando". Retrieved 3 January 2020.
  30. ^ "Becoming Jane Exhibition". Archived from the original on November 19, 2019. Retrieved 10 February 2020.
  31. ^ a b "2013 Winners" (PDF). The Pixie Awards. Archived (PDF) from the original on 6 November 2015. Retrieved 5 August 2015.
  32. ^ Jost, Domenik. "TurtleTrek opens at SeaWorld Orlando". Theme Park Insider. Archived from the original on 5 September 2015. Retrieved 5 August 2015.
  33. ^ "Attraction Design - Turtle Trek". Falcons Creative Group. Archived from the original on 12 March 2015. Retrieved 5 August 2015.
  34. ^ "Chimelong Ocean Kingdom wins 2014 Thea Award". Hengqin.gov.cn. Retrieved 5 August 2015.[permanent dead link]
  35. ^ "2015 Winners". Communicator Awards. Archived from the original on 4 March 2016. Retrieved 5 August 2015.
  36. ^ "Winners". Communicator Awards. Retrieved 5 August 2015.
  37. ^ "6th Annual Award Winners". The Pixie Awards. Archived from the original on 29 August 2015. Retrieved 5 August 2015.
  38. ^ "2018 IAAPA Brass Ring Awards Winners". IAAPA. Retrieved 26 December 2019.
  39. ^ "2018 LIMA Awards". LIMA. Retrieved 10 February 2020.
  40. ^ "Becoming Jane Exhibition". National Geographic. Retrieved 24 March 2021.
  41. ^ "AAM Excellence in Exhibition". AAM. Retrieved 24 March 2021.
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