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Fendi (song)

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"Fendi"
Single by Rakhim
ReleasedJuly 17, 2020 (2020-07-17)
GenreHip Hop
Length2:08
Producer(s)Slava Marlow

"Fendi" is a song by Russian hip-hop singer Rakhim.[1] It was released on 17 July 2020 as a non-label single, produced by Slava Marlow. The song was recorded after he Rakhim purchased a jacket from the brand Fendi.[2]

History

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A record 3.2 million videos used the song for the Russian segment of the social media site TikTok.[3][4] In 2020, the song landed on the list of most popular TikTok songs & top-30 tracks according to the social site VK.[5]

Music video

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The official release for the track's music video was on 12 October 2020. Within 24 hours, the video gathered 1.2 million views.[6]

Vladislav Shein of TNT Music compared the video with "a fragment of an action film" and noted that the video has dark colors.[7]

Conflicts

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In September 2020, Russian rapper Gunwest released the song "Fendi2", which completely copies the chorus from the song "Fendi". Before the song's release, Gunwest wrote: "There is only one original, and that's mine". Rakhim did not like this, and the two had a clash.[8][9]

References

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  1. ^ "Rakhim празднует лидерство в списке Forbes клипом «Fendi»". The Flow (in Russian). 2020-10-12. Archived from the original on 2020-10-13. Retrieved 2020-11-20.
  2. ^ "Рахим Абрамов выпустил свой новый трек «Fendi»". Cosmopolitan (in Russian). 2020-07-20. Archived from the original on 2021-05-16. Retrieved 2020-11-20.
  3. ^ Никита Данилов (2020-09-24). "Rakhim выпустил мощный бэнгер «Milly Rock»". Popcake (in Russian). Archived from the original on 2020-11-28. Retrieved 2020-11-20.
  4. ^ Ярослав Бабушкин, Надежда Метальникова и Андрей Родин (28 September 2020). "Из вайнеров в рэперы: Рахим Абрамов о раскрутке на TikTok и музыкальной карьере". Forbes (in Russian). Archived from the original on 2020-11-20. Retrieved 2020-11-20.
  5. ^ "Моргенштерн стал «Артистом года» для пользователей «ВКонтакте»". InterMedia (in Russian). 2020-12-11. Archived from the original on 2021-02-04. Retrieved 2021-01-30.
  6. ^ Анастасия Яблоновская (2020-10-13). "Самый высокооплачиваемый русскоязычный тиктокер Рахим Абрамов показал новый клип". Канобу (in Russian). Archived from the original on 2020-10-27. Retrieved 2020-11-20.
  7. ^ Владислав Шеин (2020-10-12). "Rakhim представил видео на TikTok-бэнгер «Fendi»". TNT Music (in Russian). Archived from the original on 2021-03-06. Retrieved 2020-11-20.
  8. ^ "Ганвест - биография, новости, фото, личная жизнь, музыка, социальные сети". MTV. Archived from the original on 2020-12-02. Retrieved 2020-11-20.
  9. ^ "Ганвест и Рахим поссорились?". Музыка Первого (in Russian). 2020-09-02. Archived from the original on 2021-03-05. Retrieved 2020-11-20.